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The Comprehensive List of SOPA Supporters The Comprehensive List of SOPA Supporters
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Now that the SOPA vote in House of Representatives has been shelved until 2012, both sides are taking some time to regroup, and prepare their strategies for what’s sure to be one helluva a fight in the upcoming new year. …

The CDC Revisits the Zombie Trend The CDC Revisits the Zombie Trend

The Centers for Disease Control and Prevention, aka, the CDC, has already made its preference for the trend of a potential zombie apocalypse known earlier this summer when it released a survival guide, one that subsequently crashed the CDC’s blog. …

Cutts Clears up TrustRank Misconceptions

I know many of you have heard of TrustRank before. Some say Yahoo came up with it first or Google has it trademarked. Well this video of MC explaining what TrustRank is should help clear up a lot of misconceptions:

PubCon – Alternative Discovery & SEO
Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDF’s, doc’s, PODCATS and RSS feeds.

ONS: UK Internet Sales Increasing

Want the newest figures relating to Internet sales in the UK?  Well, they’re not very fresh, but we have ‘em: the Office for National Statistics (ONS) says that the value of sales was up by 29.1 percent in 2006.

Adobe, Yahoo Testing PDF Ad Service
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A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

HP Blog Printing
One of the frustrating things about some websites, including many blogs, concerns printing.

Let’s say you’re on a site reading an article or post and you want to print out a hard copy. It’s common to get a result that runs into pages, more than you actually need, and not formatted for the purpose. Worse, especially if a website uses frames, you may get lots of blank pages before (or after) you get that one page you want.

Study: Webmasters Prefer Google
Based on a study of 7,500 Web sites conducted by Penn State University, Google emerged as Webmasters’ favorite.

Former Google Masseuse Tells Her Story

Bonnie Brown worked as a masseuse with Google Inc right from the early days, and struck gold when Google went public in 2004.

The Hidden Online Guinness Ad
Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find.

Shield Law Passes House

The U.S. House of Representatives today voted on and passed a journalist shield bill which also covers bloggers. While still a long way from a law, this is an important step in the process toward becoming a law.

Google and Trademark Laws

Greg Lastowka is an Associate Professor of Law at the Rutgers School of Law, Camden, and he finished a (draft) paper titled Google’s Law [PDF], which he says is a discussion of trademark law matters and the suits against Google for its AdWords practices (with some general Google history thrown in). Greg wraps it up for us: 

PDF Potentially A Malware Vehicle

Proof of concept code demonstrated to Secure Computing showed how Adobe’s popular Portable Document Formet could become a massive attack vector for malware distributors.

Twitter, Indeed Backer Involved In Name Game

Union Square Ventures’s past investments include Del.icio.us and FeedBurner; it’s currently backing Twitter, Indeed, and AdaptiveBlue.  Union Square Ventures is also behind a lawsuit against Union Square Partners, and, for simplicity’s sake, I’ll henceforth refer to the entities as “Ventures” and “Partners.”

Analytics: Google Adds PDF, Compete Preps Service

Google’s established Analytics service becomes more report-friendly with a recent tweak, while Compete readies its Search Analytics product to complement its Site Analytics offering.

Virtual Sex Bed Caper Leads To Avatar Lawsuit

Just try to read this without feeling like you’re sitting in the back of the classroom, snickering with your buddies at the slightest hint of double entendre – you know, she said jacket, heh heh.

 

The Competitive Nature of Internet Marketing
I recently read John Reese’s PDF announcing the launch of his new Income.com site. In the PDF he talks about how competitive internet marketing will become in the coming 5 years, and stated what are the two main ingredients to large sustainable profit in that type of marketplace. The first is on the concept of optimization:

Alexa Attempts to Crush Statsaholic

Amazon’s bullying tactics make my blood pressure rise.

The Search Relationship Chart
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Here is a tool that is extremely useful for SEOs to know, it is provided by BruceClay.com and is called the Search Relationship Chart.  (pdf here)

Google Revenue Up 63%

Google released their fourth quarter financial report and reported that year to year revenue increased 63%.

You’ll Never Be Paris Hilton…

Recently I was reading a book that a friend sent me (thanks Greg) and although it has absolutely nothing to do with the internet or marketing, it grabbed an open piece of mental Velcro.

The interesting bit of information was:

Copyright Board to Hold Rehearing on Net Radio Ruling

Chief US Copyright Royalty Judge James Scott Sledge announced Tuesday that his board would hold a rehearing on the controversial decision (pdf of ruling) to raise royalty rates for internet streaming to unprecedented levels and gave broadcasters and organizations who requested the rehearing until April 2nd to submit documents detailing their positions.