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Parks Associates
18% Of U.S. Households Have No Internet Access
By Mike Sachoff - Wed, 05/14/2008 - 1:49pm. 5 comments
Around one-fifth of all U.S. households are without an Internet connection and have never used email, according to research firm Parks Associates.An annual phone survey of households by Parks found 20 million households have no Internet access, making up approximately 18 percent of all U.S. households.
New Media Ad Spending May Hit $12.6B In 2012
By Doug Caverly - Thu, 02/14/2008 - 6:07pm.
If a Parks Associates report is right, the next handful of years should be a great time for everyone in the "new multimedia platforms" advertising business; the report's findings state that, in 2012, over $12.6 billion will be spent on these platforms.
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