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Parks Associates Articles

Netflix Beats Cable for Customer Satisfaction Netflix Beats Cable for Customer Satisfaction

A new study has revealed that customers rate Netflix Watch Instantly higher in customer satisfaction than premium broadcast TV. The study, from market research and consulting firm Parks Associates, cites the low cost and high viewing flexibility of Netflix streaming …

Online Video Ad Revenue To Surpass $1.3 Billion

U.S. online video advertising revenue is on track to surpass $1.3 billion this year, according to a new report from Parks Associates.

Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history is the reason behind the figures.

Mobile Imaging Apps Set To Accelerate
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U.S. consumers will spend more than $500 in 2013 for imaging applications on their mobile phones, according to research firm Parks Associates.

The market will expand beyond photo-sharing services to personalized content management and social networking applications.

18% Of U.S. Households Have No Internet Access
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Around one-fifth of all U.S. households are without an Internet connection and have never used email, according to research firm Parks Associates.

An annual phone survey of households by Parks found 20 million households have no Internet access, making up approximately 18 percent of all U.S. households.

New Media Ad Spending May Hit $12.6B In 2012

If a Parks Associates report is right, the next handful of years should be a great time for everyone in the "new multimedia platforms" advertising business; the report’s findings state that, in 2012, over $12.6 billion will be spent on these platforms.