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All Posts Tagged Tag: ‘Paid Links’

What Have Google’s Biggest Mistakes Been?

Do you feel like Google makes many mistakes when it comes to trying to improve its search results? Do you think they’ve gone overboard or not far enough with regards to some aspect of spam-fighting? In the latest Google Webmaster Help video, head of webspam Matt Cutts talks about what he views as mistakes that he has made. He discusses …

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Google Expands Link Network Crackdown Across Europe

Google has been cracking down on link networks like never before in recent months. That continues with a couple more announcements from head of webspam Matt Cutts. In January, Cutts said Google was taking action on French link network Buzzea. He also noted that Germany was on the list of places Google was looking at. Then, in February, Google put …

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Here’s How Google Determines Whether Or Not Your Links Are ‘Paid’

Google put out a new 8-minute video about paid links. Matt Cutts talks about the various things that the search engine takes into consideration when determining whether or not links are “paid”. 99 percent of the time it’s abundantly clear, he says. Sometimes, not so much. He notes, “These are some of the criteria, but just like the webspam guidelines, …

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Cutts: PageRank Drops For ‘Thousands Of TLA Linkselling Sites’

Back during Google I/O, Google’s Matt Cutts tweeted that Google “took action on several thousand linksellers in a paid-link-that-passes-PageRank network”. Cutts didn’t provide much in the way of detail, other than also saying, “It’s safe to assume webspam will continue to tackle link networks that violate our guidelines”. Last week, Cutts tweeted, indicating that it was about Text Link Ads …

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Google Warns: You Better Adequately Disclose Paid Content

Google has been enforcing its policies on paid links for years, but the search engine is really cracking down on advertorials and native advertising these days. Google’s Matt Cutts has been talking about the subject a lot lately, so if your site offers any advertorial content, you better make sure you’re doing it the right way, under Google’s guidance, or …

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Google Just Took Out Thousands Of Linksellers

Earlier this week, Google’s Matt Cutts ran down a bunch of new stuff Google’s web spam team is working on. Cutts tweeted an extension of that today, noting that Google will continue to tackle link networks, and that in fact, they just took action on “several thousand linksellers” today. Follow @mattcutts Matt Cutts @mattcutts In addition to http://t.co/ptV8oDZOwC it’s safe …

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Matt Cutts Answers A Good Question About Paid Link Penalties

The latest Webmaster Help video is once again about the topic of paid links, but this time it’s about the effects of a paid link penalty on an innocent site that happened to be linked to by a site that was caught selling links. Matt Cutts responds to the following submitted question: If some site that is linking to my …

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Google: That Paid Links Thing Goes For Google News Too

After the whole Interflora paid links fiasco, Google took to its Webmaster Central blog to remind webmasters about the no-nos of paid links and advertorials. Today, Google took to the Google News blog to remind bloggers and publishers that the rules apply in Google News too. “Credibility and trust are longstanding journalistic values, and ones which we all regard as …

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Google: If We Mistakenly Penalize You For Paid Links, There Would Be A ‘Ton Of Collateral Damage’

There has been a lot of talk about Google and paid links in the news lately, so it’s only fitting that they’re the topic of the latest Webmaster Help video from the company. In this one, Matt Cutts responds to this question: On our travel site, we recommend and link out to hotels and B&B’s in our niche. Our readers …

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Google Appears To Be Busted With Its Own Paid Links AGAIN

It appears that Google has been caught doing paid links again. We’re still waiting for Google to provide an explanation, but the evidence makes it look like this is the case. Our friend Aaron Wall at SEOBook has found some examples of an apparent “‘series’ of advertorials” for Google products like AdWords, Google Analytics, Chromebooks, and Hangouts. He points to …

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Major UK Flowers Site Interflora Gets Slapped By Google

Update: While Google hasn’t named Interflora, the company seems to have confirmed the situation with an out of the blue post about paid links on Google’s Webmaster Central blog today. There’s nothing new. It’s just Matt Cutts reminding everybody that Google “takes this issue very seriously”. Here’s a sample: Please be wary if someone approaches you and wants to pay …

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Google Explains Basics Of Paid Links In New Video

Google put out a new Webmaster Help video today about paid links. There’s no new information, and most of our readers can probably skip this one, but essentially, Cutts is just explaining to the uninitiated the difference between a paid link that passes PageRank and an advertisement link, which does not. Clearly, this is still something that comes up with …

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