Over the course of 2009, a consistent theme that Google has been involved with is that of speed. In announcement after announcement, Google has talked about the importance of speed on the web, and how the company wants to do everything it can to make the web a faster place. Has it occurred to you that how fast your page loads may have a direct effect on how your site ranks in Google?
Google has a post up talking about how the company uses data it collects from Google Toolbar users, specifically in relation to its enhanced features. These features are opt-in.
Last month Google spoke about an initiative it was kicking off to call upon webmasters to help make the web faster. Larry Page once said he envisioned a web that could be surfed as easily as flipping through the pages of a magazine. This initiative is kind of an extension of that way of thinking.
Site owners and developers who don't want to give their visitors a "check your email while this page loads" experience may be indebted to Google. The search giant has released a tool called Page Speed that's capable of identifying ways to make things run faster.
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