All Posts Tagged Tag: ‘online video’
After early reports of a new YouTube video editor, the company officially announced it and talked about how it works.
The tool allows the average person to edit videos in the cloud. No software installation is necessary.
Users can combine multiple videos they’ve uploaded to YouTube, to create longer pieces. They can trim the beginning/end, add soundtracks from YouTUbe’s AudeioSwap library (which includes tens of thousands of songs), and create new videos without worrying about file formats (to be published to YouTube without having to upload).
High definition television, DVRs, and the Internet are creating higher quality and better experiences for consumers, leading to an increase in the amount of videos Americans watch, according to a new Nielsen Three Screen Report.
"Consumers are driven by the convenience and quality that today’s technology now enables," said Matt O’Grady, Executive Vice President, Audience Measurement, Nielsen.
Last year Google launched Campaign Insights for AdWords. This is at tool for advertisers to see data about their campaigns’ performance. Google has now launched this tool for YouTube ad campaigns.
It’s only available for campaigns that are reserved in advance, and not those bought in the AdWords auction. YouTube says it can only measure the effects of large campaigns, but it’s working hard on expanding into smaller ones.
Last month, the yet-to-launch Google TV did quite well for itself, grabbing a whole lot of headlines and getting all sorts of people excited. And although this observation may not seem as timely, it turns out that Google’s existing video properties did well for themselves in April, winning an additional 1.4 percent of market share according to new comScore data.
YouTube has announced the launch of the YouTube Partner Communication Hub. The company calls this the "go-to spot" for news on the latest features, updates, and events for partners around the world.
Aside from providing such updates, YouTube says the Hub also provides an easy way to access the site’s various help resources.
In the keynote here at Google I/O a little bit ago, Google announced the Web M Project, a new open codec for web video with support from Mozilla and Opera.
Web M includes:
U.S. online video advertising revenue is on track to surpass $1.3 billion this year, according to a new report from Parks Associates.
Steady growth in online video viewership, combined with the ability to target specific viewers based on preferences and viewing history is the reason behind the figures.
YouTube has just introduced a new option that privacy enthusiasts should find appealing. Users can now upload videos and mark them as unlisted. What this means is that only people with the link to the video page will be able to view any video marked as such.
Adobe announced the availability of Flash Access 2.0 today at the Streaming Media East 2010 Conference. This is a content protection solution that enables the distribution and monetization of premium video content. The company is also showcasing HTTP Dynamic Streaming, a new protocol support for media streaming on the Flash Platform, and the Open Source Media Framework, aimed at accelerating the development of custom media players.
Update: Google gave us the following statement:
YouTube EDU turned one year old today, and it’s now one of the largest online video repositories of higher education content in the world, according to the company. "The team’s work in the last 365 days shows," YouTube’s Chris Dale tells WebProNews.
Dale shared the following highlights of YouTube EDU’s first year:
Americans upped their overall media usage and multitasking in the fourth quarter of 2009, according to Nielsen’s latest Three Screen Report.
In the last quarter of 2009, simultaneous use of the Internet while watching TV reached three and a half hours a month, up 35 percent from the previous quarter. Nearly 60 percent of TV viewers now use the Internet once a month while watching TV.
At SXSW, Rob Millis and Will Coghlan of the newly launched Dynamo Player talked about different routes online video producers can take to try and make a buck. While the discussion ultimately led up to the duo’s demo of its new product, it was not above representing some different options fairly. The two talked about some of the pros and cons of advertising, such as:
Rob Millis and Will Cohlan, the pair beyond the web show Political Lunch, gave a presentation at SXSW called "Beyond Advertising: Can Online Video Finally Pay?" The discussion led to the unveiling of a tool for online video monetization called Dynamo Player.
The goal (short-term at least) of the tool is to simplify the process of uploading a video to the web, making it portable, and quickly getting viewers to pay for it.
Glass-half-full and glass-half-empty types, prepare to be split. New stats from Nielsen indicate that February of 2010 was a great month for the online video industry compared to February of 2009. Last month was a little bit rotten compared to January of 2010, however.
Last summer, Google announced that it would be acquiring video compression technology developer On2 Technologies. A couple weeks ago, Google announced that the acquisition had closed.
YouTube has changed the default size for embedded videos. By default they’re getting bigger at either 480×385 for a 4:3 video, or 640×385 for a 16:9 video. YouTube says it went with these sizes, because they will give most viewers the best viewing experience because they better match current video encoding sizes.
Professionally produced online media and entertainment video views increased by 18 percent in 2009 to 49.1 billion, according to a new report by AccuStream Research.
Internet brands (counting online entertainment destinations owned and operated by major media companies such as Comcast, CBS, Fox Broadcasting, NBC, ABC that include Fancast.com, Hulu.com and TV.com) grabbed 52.1% of total professional video views in 2009.
Update: Late Friday, Google announced that it closed the On2 Technologies acquisition, valued at about $124.6 million, after On2’s shareholders voted to approve the transaction.
Online video website Veoh has announced it will be shutting down and filing for bankruptcy.
Veoh launched in 2005 and its backers included Shelter Capital, Spark Capital, Michael Eisner’s Tornante Company, Goldman Sachs, Time Warner, Intel Capital, Adobe, Gordon Crawford, Firefly3 and Jonnathan Dolgen. Those backers supported Veoh with $70 million in investments.
YouTube has just launched a "Speed Dashboard", which makes speed information about videos available to users. YouTube’s Chris Dale tells us it "offers granular insight into what your YouTube video speed looks like."
"We think it’s pretty cool and all part of our goal to make the web a faster place," he adds.
Last Tuesday, the season premiere of the hit television show "Lost" aired, and not only was it watched by over 12 million people, but it drove record online viewing at ABC.com the next day, with over 580,000 episode starts on the site. That’s over 34% more than last season’s premiere. ABC shared some details with us.
For the most part, online video has been much less ad-heavy than television programming. It is this very fact that has likely been a large part of the medium’s popularity. Things may be changing, however.
According to Advertising Age, Nielsen is planning on making data available about the viewing of commercials that run in particular shows , whether they are viewed on TV or online. The data would start being available in September, and the publication says it will become the basis for ad negotiations next February.
Research firm comScore has just released data about the U.S. online video market from December. Americans reportedly watched 33.2 billion videos online during that month. 178 million users watched video online.
Google sites ranked at the top of the list by a significant margin, just like usual. Hulu was next in line with about a 12 million video difference. Google sites accounted for nearly 40% of the market share, with Hulu accounting for 3%. Here’s the top ten:
In November, YouTube announced that it had struck a partnership with one of the top Spanish-language broadcast networks in America, Univision. The partnership would see YouTube providing both short clips and full shows from the network. YouTube has now announced the official launch of the Univision channel.
The channel contains content from Univision’s three major networks: Univision, TeleFutura and Galavisión.
YouTube recently started experimenting with renting video content as a potential new way for content producers to make money, which led to the question: will YouTube be the place to rent movies in the future?
AOL has acquired a video platform company called StudioNow. The company says the deal will allow it to integrate a "fully functional video creation platform" into its newly launched content management system, Speed.com. StudioNow will also continue to operate its existing business as well. This includes online video creation, management, storage, and syndication.
How much is the experience of watching certain old shows online worth to the average person? Well, Hulu’s hoping the answer is "at least $5 per month." A new report indicates that the site might try to charge a monthly fee for access to episodes that aired a while ago.
YouTube has made a couple of big announcements. First of all, they are going to start renting movies. They are kicking off this initiative by partnering with the Sundance Film Festival, making five films from 2010 and 2009 available for rent for U.S. users. This starts Friday and will run through Sunday January 31.
Unless you live under a rock, you are probably at least somewhat familiar with the current controversy regarding NBC’s shifting of late night television talk show programming that appears to be leading to an uncertain future for current Tonight Show host Conan O’Brien. I’m not going to get into that whole story here.
At the Consumer Electronics Show (CES) in Las Vegas, Netflix announced agreements with five global consumer electronics companies, to introduce Netflix-ready devices later in the year. These companies are Funai, which distributes the Philips, Magnavox, Sylvania and Emerson brands in the United States, Panasonic, Sanyo, Sharp and Toshiba.
Different opinions exist regarding whether or not Vevo will ever be a big success; on the one hand, it doesn’t offer anything that other video sites don’t. On the other, well, music labels’ lawyers may work to ensure it’s something special. But either way, Vevo owes YouTube its life at this early stage.
There may come a point at which Google’s popularity maxes out, but we haven’t reached it yet. A new report from comScore concerning online video sites indicates that the search giant’s properties attracted considerably more eyeballs in November than the previous month.