All Posts Tagged Tag: ‘online video’

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within the next three to five years. Nearly 300 buy-side executives were surveyed. About two thirds of them (65%) believe they’ll spend more on …

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How To Make Videos Like Matt Cutts’

The latest “Webmaster Help” video from Google isn’t so much a webmaster help video, but a discussion about how they actually make these videos. It’s meant to give some advice to businesses who want to utilize online video more. There are some good, practical tips here for getting started easily and cheaply. If you’ve ever wanted to make videos like …

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Report: Business Use Of Live Online Video Will Double By 2016

Ustream and Wainhouse Research recently put out a report predicting that business use of live online video will double by 2016. Yes, in just two years. According to the research, 1.12 billion hours of live business video content was viewed during 2013. Execs at large companies account for the most extensive viewership if this video, it suggests. Of course viewership …

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YouTube Gives Brands Their Own Creator Playbook

Google announced on Monday that it has created a new YouTube Creator Playbook for Brands. YouTube has had a “Creator Playbook” for years. It includes tips, best practices and strategies to help marketers build their audiences on the world’s largest video site. Now, brands get their own version. The Playbook is 100 pages long. Among its contents are: an introduction; …

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Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and revenue. When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show …

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Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive 86% jump year over year in the fourth quarter, after experiencing a 56% YoY jump the prior quarter. eMarketer shares …

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Netflix Makes Deal With Comcast To Ensure High-Quality Streaming

Comcast and Netflix announced on Sunday that they’ve entered into a multi-year agreement to provide U.S. Comcast customers with a “high-quality Netflix video experience for years to come.” What it reportedly comes down to is that Netflix is paying some amount of money for access to Comcast’s network, and it represents a strategy that Netflix could pursue with other providers. …

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Google Embeds Big YouTube Videos On Results Pages For Music Tracks

In another move related to keeping users on Google properties, the search engine is now showing big embedded YouTube videos on the top of search results for a lot of song queries. For example, if you search for “flaming lips turning violent,” you get something that looks like this: Google is often criticized for doing things to prevent users from …

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YouTube Is Coming After Your Fake Views

YouTube announced that it is cracking down on videos with inflated, fraudulent view counts more aggressively than ever. While they’ve had some tactics in place already, they’re getting more vigilant at going after videos with views that weren’t earned. “YouTube isn’t just a place for videos, it’s a place for meaningful human interaction,” says Google software engineer Philipp Pfeffenberger. “Whether …

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Infographic Gives You Tips For Getting More YouTube Views

Whether you’re new to YouTube video creation or have been doing it for years, you’d probably like to see your videos get more views, especially if you’re trying to monetize them. There’s no shortage of tips out there for increasing your views, but sometimes it’s nice to see a visual list backed up with stats reminding you of just how …

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CEO Of StumbleUpon’s 5by Talks New Apps, Plans To ‘Take Over The Living Room’

Back in September, StumbleUpon made its first acquisition, buying video discovery service 5by. Today, they’ve launched a 5by app for both iOS and Android (beta). 5by continues to operate independently, and CEO Greg Isenberg tells WebProNews that so far there isn’t any direct integration between the two services. He does admit that they’ve been thinking about it, however. “Our #1 …

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Netflix And The Like Gain Ground Against Premium TV Channels, Says Disputed Report

Update: HBO says the NPD report is incorrect, and that it’s not losing subscribers. Both HBO and Cinemax have shown “significant” growth over the past two years, according to the company. Meanwhile, NPD appears to have pulled the report. It appears that premium cable channels like HBO, Showtime and Starz are losing subscribers as online streaming services like Netflix, Amazon …

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