There have been many articles written about why to use Twitter, and we've certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter's place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.
Paranormal Activity is a movie that has made its way to a wide theatrical release this weekend as a result of some clever online marketing. The movie is described as a "Blair Witch"- type film, in that it is told through fake "realistic" video footage. This is a cliché that has been used numerous times in the horror genre.
The film boasts some pretty bold quotes from some well-known sources. For example:
The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm's findings are that the UK far exceeds the other three countries in this realm.
Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren't always what webmasters and marketers had hoped for.
Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it's not hard to understand why.
Senate Commerce Chairman Jay Rockefeller (D-W.VA.) has launched an investigation into certain ecommerce marketing practices that generate thousands of mysterious monthly charges to consumer credit cards.
The source of these monthly fees comes from a group of marketing companies that obtain consumers' billing information through agreements with popular online retail sites.
If business owners want to gain a competitive edge online in 2009, a comprehensive strategy is the way to go.Businesses of any size will succeed with online marketing – and blow past the competition – by focusing on multiple fronts at one time to deliver the most favorable ROI.The Internet offers a dizzyingly array of services, everything from search engine optimization and link building to paid search, banner advertising and video marketing. Each has merit and can improve profits.How could it make any sense to let them operate as silos?
Covering industry news, naturally I read a lot of press releases. Sometimes they're sent directly to me or our news team as a whole, sometimes I find them online through PR wires, and sometimes I will find them on the companies' websites.
Nearly half (47%) of all marketing budgets are now spent online according to a joint survey by Hearst Electronics Group and Goldstein Group Communications (GGC)."The sense of urgency to move to online marketing has been felt by leading marketing organizations for some time now, but the extent to which budgets have been re- defined is dramatic," said GGC President Joel Goldstein.
Display advertising is making a comeback. Ok, it never really left, but the targeting capabilities of newer services like MySpace's MyAds, or even Google's display ads for AdWords have made the advertising medium more appealing because they utilize the personalization and targeting strategies that made search engine advertising so attractive to advertisers since the dawn of the AdWords revolution.
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