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Consumers State They're Willing To Pay A Little For Online News
It seems like every month another news organization toys with the idea of charging for their content. But, we always rejoin, you’ll ultimately sacrifice your audience if you charge for news content. However, the Boston Consulting Group says that may not always be the case—in fact, even Americans are willing to pay for online news.
Omniture and comScore Join Forces For Online Metrics
By Andy Beal
It seems that getting itself acquired by Adobe isn’t enough to keep the web analytics giant Omniture busy.
The Future of Radio On The Internet
By Frank Reed
While we talk about the death of newspapers with great regularity it gets to be old news real quickly and even starts to feel a little mean. So to relieve that pressure eMarketer has come out with a report that is evidence of the decline and fall of another old friend, radio. Terresttrial radio is what we are talking about here. Good old fashioned over the airwaves kind of radio is heading in the same direction as newspapers which is sad but just another harsh reality of the shift in the media of the future.
Nielsen To Begin Measuring Online TV Audiences
Nielsen has been measuring television audiences for decades. Now online TV is starting to take over—but do we have accurate measurement of the online TV audience?
Could Hulu Potentially Harm Quality TV Shows?
By Andy Beal
There’s just one problem with the chart below:
The Massive Stats of Online Video
By Frank Reed
Of course everyone knows that Americans watch a lot of video. Why not, right? We spend a lot of time online and we like to make excuses to not exercise. It’s the perfect storm for YouTube and Hulu and the rest of the video distribution sites of the world. It is somewhat amazing though to see the numbers attached to it, though.
Baby Boomers Getting in the Online Dating Scene
If you are single and have not yet tried online dating, you will! According to the Pew Internet & American life Project’s Online Dating Survey , by 2006 the majority of actively dating Americans had tried to score online at least once. Highlights of the survey:Online Video Has Boatloads Of People Watching
By Frank Reed
Thank you to Carol Bartz of Yahoo for the new ‘boatloads’ theme. What would we do without it? Back to the news. Of course, we know that lots of people watch online video and SearchEngineWatch tells of the Pew Research Center’s Internet & American Life Project survey conducted in April of this year and the numbers behind the general statement about online video are pretty interesting.
Government Changing Regulation Of Online Advertising
By Frank Reed
It looks like the Internet marketing industry could be staring at an age of government regulation and oversight that could change online advertising in major ways. While this kind of news should come as no surprise based on the new age of government intervention in business it is still enough to make even the most seasoned online marketer take notice.
