WebProNews

Microsoft Raises Stakes In Online Services

The company's Exchange and SharePoint products up the stakes in the competition for businesses and their employees, to serve their technology needs with hosted services.

Online Ad Spending Up Through Most Of 2007

Despite the absence of much good stuff, in at least one sense, 2007 wasn't bad - on a year-to-year basis, total advertising spending for the first three quarters was almost flat, down only 0.1 percent from the previous period.  Furthermore, things continue to look positive for online segments, as Internet spending increased 15.9 percent.

Search Engine Vanity Percentages

In case you haven’t noticed, I’m a little obsessed with online reputation management.

Wordpress Sees Huge Growth in 2007

Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals. 

New Google Contest - Online Marketing Challenge

Looks like Google is having a contest to ask students across the world to help local business’ become more optimized in the Google SERPs:  Register your class for the Google Online Marketing Challenge

Search Insider Summit - Dominate the Universal SERPs

Do we need to change our entire campaigns to capitalize on universal search? Find out what you can do to better dominate the universal SERPs and grab searchers’ attention.

Online Advertising Might Benefit From Better Data

Suppose you’re promised one reward, and then often given two. Or promised two rewards, and sometimes given one. Studies have found that both humans and monkeys prefer the first scenario, but in the world of online advertising, execs expect to know exactly what’s going on.

Online Holiday Spending Reaches $22 Billion

Online holiday spending between November 1 and December 14 increased 18 percent compared to the same time period last year reaching $22 billion according to comScore.Monday, December 10 reached $881 million in sales (up33 percent versus last year), registering as the heaviest online spending day of the season and the heaviest online spending day on record.

Google's Online Marketing Challenge

Google needs a Google contest page to track their list of contests both past and present all in one place. They use contests in different ways (to get work for free, to train future employees, and to expose more people to their products).

Online Viewers Prefer Professional Video Content

Sixty-five percent of people who watch video on their computers, mobile devices or digital media players are watching professionally-produced TV programming, including network-and cable-produced shows, news and sports, according to ChoiceStream's 2007 Survey of Viewer Trends in TV & Online Video.That number surpasses the 39 percent of people watching user-generated video by 67 percent and is expected to increase over the next six months as traditional TV viewers begin to shift their viewing habits towards other devices.