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OMS Articles

Plenty of Reasons Email is as Relevant as Ever
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Every now and then, there is a discussion about where email stands as social network use becomes the "it" thing. We’ve all heard mutterings like, "email is dead" and "social media is killing email," but it’s just not the case, and there are plenty of reasons why (even if Google thinks it’s time to start over).

Most Businesses Still Only “Experiment” with Social Media
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Social media use among businesses has grown significantly over the past year or two, but new research from E-Consultancy, in association with the Online Marketing Summit (where WebProNews is conducting exclusive interviews this week), indicates that most businesses are largely still in the experimental stage when it comes to their efforts.

Look for Ways to Manage Your Social Media Time Better
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Time is a valuable resource, and that’s why it is more important than ever to manage your time wisely.

"Typically in the SMB space, people have very little resource[s], so you see people trying to get a lot done with a very small staff – maybe one person in their marketing department trying to do it all," Kim Albee, CEO of Genoo told WebProNews in a discussion at the Online Marketing Summit. "And then you look at the world today…" You’ve got social media, your website, search engine rankings, lead capturing, and all kinds of stuff to worry about.

Track How Effective Your Online Marketing Efforts are Offline

Tracking offline conversions has been a challenge for businesses for years. As long as the Internet has been widely used to drive business, tracking online marketing efforts to offline purchases has been no easy feat, but while there is no silver bullet approach, rest assured, there are ways to make it easier.

Why Even Local Search is Becoming More Real-Time

As the web quickly becomes more mobile and social than ever, we see apps filling voids that were mostly left empty throughout the history of search and social media. People are increasingly sharing their locations with their friends, certain apps, certain sites, and even the world.

Moving Forward With Email Marketing
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As reliable and useful a marketing tool as email’s proven to be in the past, it’ll be better than ever in the future, according to one expert.  The Director of eMarketing Education at ExactTarget explained during a session at OMS how things are changing and how marketers can continue to use email to their advantage.

Branding Sometimes Means Being Human
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For years now, online marketing professionals have stressed the importance of the human element, particularly in social media. The point was elaborated on in a keynote at the Online Marketing Summit in San Diego today, where an audience of B2B and B2C marketers listened to Federated Media CEO John Battelle and special guest Anne Holland, who runs Which Test Won, discuss how to apply this concept to branding.