WebProNews

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

Google Calendar Going Offline?

Disconnecting from the Internet doesn’t excuse you from most tasks, so why should such a move disable your calendar?  There are hints that, in coming days, it won’t - as long as you use Google Calendar.

Local Ad Market Drives Online Players Offline

Reaching the typical brick and mortar small business and offering online advertising has compelled Internet players to hit the bricks themselves.

Online Revenge Company Driven Offline

Online punsters are slacking – Am I really the first to offer the gratuitous transmogrification to "e-venge" or "Revenge 2.0?" A company that appears to offline since news broke, offered revenge packages to online customers seeking to ruin their opponents.

Is Facebook Considering Offline Version?

Facebook has acquired Sequoia Capital-back Parakey and everyone’s speculating what they plan to do with the new company. Om Malik suspects Facebook might be interested in providing an offline version of the social networking site.

Networking Online Inspiring Groups to Take it Offline

A growing trend in the online world and social media in general is the proliferation of social groups and networks that are taking their services and members offline. Businesses like Yelp, Biznik and many others are looking for ways to maintain their user base and gain new customers. In some cases the company holds sanctioned events and group networking meetings, but members often take it upon themselves to set up networking events. This is slowly creating more tight knit communities that are great for meeting people for general purposes and for networking.

Do Not Follow Google's Mistakes

This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.

Google Reader & Offline News Reading

In the first week of June Google launched a program called "Google Gears" that expands the already impressive capabilities of Google Reader (Google's free news reader) to allow offline viewing. Here is a quote from Google's related blog posting:

User Generated Content for New CNN Show

CNN have introduced a new show called News To Me:

Google Has Online Tips For Offline Business

Three basic ideas for AdWords clients whose businesses are otherwise brick-and-mortar can help them determine just how well their campaigns are working.