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Google Doesn’t Care How Many Nofollow Links You Have

Google Doesn’t Care How Many Nofollow Links You Have

By Chris Crum July 2, 2012 | 4 Comments

Adding the nofollow attribute to links prevents PageRank from being passed. This is something that Google wants webmasters to do for any links that have been purchased. To do otherwise is strictly against Google’s quality guidelines. Violating these guidelines can …

Bing Indexing NoIndex/Nofollow Content
· 48 Comments

Bing’s webmaster forum has a number of posts where people are complaining that Bing will not index their content. Some people, however, are having the opposite problem. Content that they do not want indexed by Bing is being indexed by Bing, despite the webmaster’s efforts to keep it out of the search engine.

3% of All Links Using Nofollow
· 6 Comments

Linkscape, the link data analysis tool from SEOmoz, has rolled out an update to its index. The company has shared some data and statistics from it, and that includes some interesting stats on nofollow use.

First, if you are unfamiliar with Linkscape, watch this WebProNews interview with SEOmoz’s Rand Fishkin from when it was first announced. This will give you an idea of what Linkscape is all about.

Cutts Denies Pressuring Twitter Nofollow
· 13 Comments

Matt Cutts says his pinging of Twitter cofounder Evan Williams about nofollowing Twitter bio links was more of a heads-up than an imperative straight from the Googleplex.


Twitter Nofollow

Nofollowed Links Not Completely Unloved
· 15 Comments

Amazingly enough, the nofollow attribute doesn’t spur a berserker rage in every webmaster. Quite a few can live with such links pointing to their sites.

Google Counts First Link, Not Second, Says SEO
· 10 Comments

Got a couple of links on one page to another page? Google only has love for the first one, no matter what you do with it.

Google on Nofollow

According to WPN, Google is announcing a Help Center for the NoFollow attribute. You can find it here: What is nofollow and why was it created?

nofollow

Noteworthy Videos
Exclusive: Google Leads People To NoFollow Help Center
· 7 Comments

Matt Cutts told Mike McDonald of WebProNews about something new from Google: the search advertising company opened a little help center on the topic of nofollows and links.

Exploring The Google Penalty Box
· 18 Comments

Pick a number between 6 and 950 and you’ll likely find evidence, or at least the antecedent number, for a Google ranking penalty. Webmasters and SEOers are in general agreement Google penalizes, and have dubbed them according to their numeric reprimand: -6, -30, -60, -950, and so on. Google inadvertently in cases has acknowledged such penalties exist, but has yet to present any hard and fast rules.

There’s Value In Stumbling
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Here’s an interesting question put forth by webmasters: What’s a link in StumbleUpon worth? Well, it’s nofollowed, which means not much in terms of link juice. But there may be an indirect value.

Part of that, of course, is branding. It’s good to be found in as many places as possible. But another value, as noted at SearchEngineRoundtable, is the chance that somebody stumbles upon your site and blogs about it. If so, you’ve just earned another endorsement and possibly a good link.

So What Links Should you Nofollow?
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A few weeks ago, there was a lively exchange on Search Engine Land about using the “nofollow” link attribute to sculpt PageRank.

Flickr Adds Nofollow Tags
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Love ‘em or hate ‘em, you can expect to see fewer links throughout Flickr.  The photo-sharing site recently added nofollow tags to most external links, making them pointless as part of an SEO strategy.

Fighting Google’s Paid Link Stance With Robots.txt
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Andy Beard has hit upon a compromise between removing text links from his site and being summarily punished by Google for selling them.

Nofollow Makes it Into HTML5 Specification

HTML5 appeared as first working draft at the World Wide Web Consortium.

Danny Apologizes to Wired and SEO Community
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Danny Sullivan (a.k.a. The Godfather to those of us in the SEO realm) messed up, kind of.

In a post he OK’s for the Search Engine Land a couple days ago titled, "Get A Free Link From Wired" they basically outline how to get yourself a free link on the wired.com site. I especially love the "don’t be too evil" note which implies that some amount of evil is OK.

Nofollow and Wikis

There is no such thing as a free link.  No matter what the person who is selling you it tells you.  And the web will always adapt to make it so.  Even if its hard work.

Barry Schwartz posted Get A Free Link From Wired today on an SEO blog, noting that:

How Meta Commands Can Help You Love Spiders
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Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages. These search engine spiders then bring the data back to be indexed by the engine.