WebProNews

Yahoo Search Adds Hoops, Puck Shortcuts

The NBA and the NHL received their turn as Yahoo Search Shortcuts, with the sports-loving Yahoos providing the leagues with the same features enjoyed by baseball and football fans for MLB and the NFL.

NFL Drops The Ball With Online Video

Online video as a social marketing mechanism has hit full stride with the pervasive popularity of video-sharing site, YouTube. Network television and various record labels have begun to embrace the platform as a new and untapped advertising resource. The presence of major sports entities, however, remains fragmented.

The NHL and Youtube

Nice job by the National Hockey league, inking a deal with YouTube to distribute clips of highlights, and opening up its own "web channel."

Google Video Gains Free NHL Videos

The NBA has terminated its sale of game videos on Google Video, a partnership that would have been ten months old tomorrow. That would typically indicate either dissatisfaction with Google's video store model, the NBA wanting more money, or something else entirely (like the YouTube deal).

After Google, NBA Breakup, NHL Steps In

Google Video used to feature official NBA videos, but the deal that made this possible seems to have run its course. Sports fans aren't entirely out of luck, though, because the NHL will be providing content to fill the void.

Pundits Talk, People Listen

When the hockey season began this year - after the lockout - the new salary cap shook up a lot of teams.

NHL Close to an iTunes Distribution Deal

Here comes sports for your video iPod. Now we're talking.

Comcast Streams NHL Over Broadband

Telecom company Comcast announced on Tuesday they would provide free streaming access of the NHL to its 7.7 million broadband subscribers. This is news for both Comcast, who lags behind some major opponents and the NHL, who's rebuilding after the yearlong strike.