Tired of flipping back and forth between channels during the early rounds of the tournament, trying to catch your favorite game? Tired of not getting to see the full game, because CBS isn’t covering it? Tired off missing out on …

March Madness is a special time in every man’s life when it is considered (somewhat more) socially acceptable to never leave the house, turn on the TV, and vegetate on the couch while watching sports for about 12 straight hours. …

March Madness is looming o’er the heads of college basketball fans so it’s time to begin strategerizing how to watch as much of the NCAA tournament as possible. At least in the beginning of the Madness, many games will be …

Darren Rovell is quite prominent in the sports world, reporting on the business aspect a great deal. That being said, it would be folly for any sportswriter worth their salt to avoid the social media side of the sports world, …

Google is marking the start of the NCAA Tournament by allowing fans to take a virtual 3D tour In Google Earth of all 14 arenas were the games will be played. The company has created a special page to help …

TVGuide.com launched today two new sports sections, a NCAA Tournament section and a Daily Sports Watchlist, both with TV check-in, allowing users to update their socail status on Facebook with what games they are watching. Users can personalize the Daily …

The NCAA said today along with its broadcast partners CBS Sports and Turner Sports, that it will make every March Madness basketball game available for free online as as well as on iPad, iPod touch and iPhone.

Last year, the NCAA March Madness was available as a paid app for iPhone and iPod touch. Also available this year are free streams of the tournament outside of the U.S.

AT&T and the NCAA have launched a new iPhone/iPod Touch app. With a big day of college football coming tomorrow, its as good a day as any for such an app. 

The app is free and combines social functionality with real-time NCAA football news. Fans of Division 1 teams will be able to chat with one another (as well as fans of opposing teams, so that should cater to a fair amount of trash talk). 

CBS and the NCAA said Friday their March Madness on Demand (MMOD) live-streaming video player attracted record traffic for the first day of the men’s basketball tournament.

In total, there were 3.4 million hours of live streaming video and audio consumed, over 20 percent growth compared to 2009, with 3 million more unique visitors to the MMOD video player. Both figures represent the largest single day of traffic for a live sporting event on the Internet.

The NCAA has unveiled a new website NCAA Vault, which features video highlights and full games of the NCAA Men’s Basketball Tournament going back to 2000.

The NCAA Vault lets users search for individual plays and highlights from their favorite NCAA men’s basketball teams and players from the Sweet Sixteen through the championship games.

CBSSports.com said today it has upgraded its NCAA March Madness on Demand (MMOD) video player.

CBS said it will again offer a standard video player in addition to providing viewers with the ability to upgrade to a high-quality player delivering an improved video stream. Upgrades to the player include the ability of viewers of the high-quality player to watch picture-in-picture highlights of ongoing action inside a live video stream from the tournament.

When I saw this ‘announcement’ I really wanted to check into what was going on because it involved a brand I have been a lifelong fanatic of (Coca Cola) and one that I have recently started to really enjoy, Posterous.

CBSSports.com saw record-breaking traffic to its NCAA March Madness on Demand video player during the tournament this year.

In total, there were 7.52 million unique visitors to its video player, a 58 percent increase over 2008 figures. There were 8.6 million total hours of video and audio consumed, a 75 percent increase over 2008.

CBS Sports‘ coverage of the entire 2009 NCAA Division I Men’s Basketball Championship was up 5 percent from the previous year.

CBS has announced that its March Madness on Demand traffic is up 56 percent over last year for the first day of the first round of the NCAA Division I Men’s Basketball Championship.

The network said there were over 2.7 million unique visitors to its NCAA March Madness on Demand video player (56% growth) and a total of 2.8 million hours of live streaming video and audio consumed (65% growth).

March Madness is a time-honored tradition for college basketball fans in the US, and this weekend is "Selection Sunday." That means it’s bracket time.

Millions of fans will be getting online to find brackets to fill out and chart their visions for the path to the NCAA championship. Many will likely turn to Facebook, and they’re in luck because developers like CBSSports.com, Watercooler and Citizen Sports have created March Madness apps where users can create brackets, participate in discussions and pools, and find news, scores and videos from the tournament.

You might think a rough economy would put a damper on March Madness office pools this year. Not so, says Microsoft. In fact, according to their survey, Americans are betting their brackets will outperform their 401(k) this year.

CBS has launched CBS College Sports Media, a vertical advertising network that will serve ads for CBSSports.com, NCAA.com and around 215 official college athletics sites.

The ad network will focus on the male demographic between the ages of 18-49. CBS said the new ad network would have reached 10 million unique visitors in March, during the popular March Madness basketball tournament.

CBSSports.com said today that it would no longer require users to register for its NCAA March Madness on Demand video.

I searched for the term “sports blog” and received over 30 million results on any given search engine and received over 24 thousand results on Technorati. But the real question is why am I searching for a sports blog anyways?

Fearing the practice of live blogging has the potential to draw fans away from actually watching or listening to the broadcast version of the game, the National Collegiate Athletic Association (NCAA) isn’t just dictating whether live blogging can or cannot be performed during sporting events, but also how often.

EA Sports title NCAA Football 08 connects to The Weather Channel to make game conditions reflect the real weather in the home team’s city.