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MRC Articles

Here’s How To Measure Mobile Ad Viewability Here’s How To Measure Mobile Ad Viewability

The Media Rating Council (MRC) just issued its interim guidance for the digital marketing and advertising industry on how to proceed with measuring and transacting around mobile viewability. This applies to the “Opportunity to See” an ad in a mobile …

‘House Of Cards’ Season 3 In No Danger From Maryland Tax Situation, Says Netflix ‘House Of Cards’ Season 3 In No Danger From Maryland Tax Situation, Says Netflix

Earlier this year, reports came out that the production of House of Card: Season 3 was being held up as two bills in Maryland would affect tax breaks, which have been a key in the show being produced in the …

Media Rating Council Gives Viewable Display Impressions Green Light Media Rating Council Gives Viewable Display Impressions Green Light

The Media Rating Council (MRC) announced that it has lifted its advisory on “Viewable Impressions” for display advertising. This means the industry can begin transacting on the metric for the first time in a shift from served impressions to those …