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Moms Are Fans Of Facebook And Twitter

Retailers trying to influence moms should pay attention to social media, according to a new Retail Advertising and Marketing Association survey conducted by BIGresearch. Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively), according to the survey. Additionally, 15.3 percent maintain their own blog.

Aftermath Of The Motrid Ad Debacle

Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the ad was a success or a failure.

Motrin's Ad Causes Online Backfire

Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen.