In what is possibly the greatest idea ever, Bethesda’s community manager, Nick Breckon, had his 65-year-old mother play Skyrim while he tweeted her comments. The tweets range from goofy to outright hilarious, but are always entertaining. Let’s take a look …

Google recently partnered with BabyCenter on a joint research study looking at how moms use search. Google says they arrived at four truths about moms and search:

Retailers trying to influence moms should pay attention to social media, according to a new Retail Advertising and Marketing Association survey conducted by BIGresearch.

Women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively), according to the survey. Additionally, 15.3 percent maintain their own blog.

Last week there was a lot of uproar in the social media space about a Motrin Ad that caused Motrin to pull the ad within 2 days of launching it and post an apology on their site. Judging by this and the negative press it got, it seemed like a failure. However, in my last post I outlined few key measures to see if the ad was a success or a failure.

Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen.