All Posts Tagged Tag: ‘mobile’

How To Make Your Site Mobile-Friendly, According To Google

As you’re probably aware, Google is preparing to launch an algorithm change that includes a signal telling Google sites that are mobile-friendly should get a rankings boost. This will remain just one of many signals Google takes into account when ranking content, but it’s going to be an important one. Is your site already mobile-friendly or do you have some …

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Google Launches New Ranking Signal, Sets Date For Another

Google announced that it will be expanding its use of “mobile-friendliness” as a ranking signal beginning on April 21. That gives you a little less than two months to make sure your site fits the bill. The change will go into effect across all languages, and Google says it will have a “significant impact” in its search results. Are you …

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Improvements Facebook Has Made On Its Way To 2 Million Active Advertisers

Facebook announced that it has reached over two million active advertisers, up from 1.5 million about half a year ago and 1 million a year-and-a-half ago. “Roughly 35% of US small businesses don’t have a web presence at all, but more than 30 million businesses around the world actively use Facebook Pages because they’re free, easy to use, and they …

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Pinterest App Pins Let iOS Users Install Apps

Pinterest announced the launch of new App Pins, a new type of Rich Pin for iOS apps, which lets users actually install apps directly from Pinterest. A spokesperson for the company tells WebProNews, “App Pins are the first truly actionable Pin, as Pinners can download apps right from Pinterest with just the click of an ‘install’ button. “We introduced Rich …

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CEO Of StumbleUpon’s 5by Talks Business Accounts, Coming Features & More

Video discovery app 5by, acquired by StumbleUpon in 2013, has seen “tremendous growth” thanks to Google’s Chromecast streaming device, and has businesses on its mind as it continues to grow. It’s also about to get an update with some new features. Is video part of your marketing strategy? Are you eager to see 5by offer business accounts? Let us know …

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Yahoo Research Looks At Mobile App Use During Super Bowl

Yahoo’s Flurry released some interesting findings about app usage during the Super Bowl. There was a whole lot of messaging going on. “Super Bowl XLIX had some majorly buzzy moments – from a throwback performance from Missy Elliott to a dubious final call from the Seahawks – and it showed in how consumers interacted with their smartphones,” a spokesperson for …

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Facebook Grew Mobile Daily Active Users By 34% Over The Past Year

Facebook just released its earnings report for the fourth quarter and full year. It posted a 58% increase in yearly revenue, and a 49% increase for the quarter. “We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg. As usual, the company gave an update on its …

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Twitter Video Arrives (Along With Group Messages)

Back in November, Twitter said it had a bunch of new features on the way, including a new video experience, and some updates to Direct Messages. At the time, they announced the ability to share and discuss tweets natively and privately via Direct Messages, but said that was only the first of several updates. Group Messages On Tuesday, Twitter announced …

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Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

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Get Ready For Google’s New Mobile Ranking Signal

Throughout the course of last year, Google made a bunch of moves showing that it was focusing on improving the mobile search experience for its users by way of getting websites (otherwise known as search results) to make themselves more mobile-friendly. In November, Google added a “mobile-friendly” label to mobile search results for sites that deserve such a title. It …

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What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marketers. We recently explored some things to consider to improve your open rates in this climate, but have you ever considered what email users actually say they don’t like about mobile email? Doing so …

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What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn. Smartphones have only served to aid in the continued relevance of email as our primary …

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