All Posts Tagged Tag: ‘mobile’
Amazon has launched a new site catering specifically to cell phones and their service plans. The online store located at wireless.amazon.com lets users shop for phones by model, service, color, etc.
You may be able to shop by carrier at AmazonWireless, but that only includes AT&T and Verizon. On top of that, they don’t even carry the iPhone, which is available through AT&T. Here is a look at the site’s bestselling phones:
People who like to shop from the comfort (or at least convenience) of their cell phones are in luck; Google Product Search for mobile now supports all devices with mobile connections in four different countries. Plus, people with more advanced phones are getting access to Google Suggest.
Today Google made a couple of announcements involving the expansion of offerings into more languages. They’ve announced that the new optimized SERP pages for iPhones, Android devices, and feature phones are now available in over 60 countries and 38 languages. In addition, the company has announced an advanced translation feature in the newest release of Google Toolbar for Internet Explorer.
The Mobile SERPs
Today the Mobile Marketing Association (MMA) announced new members of its global board of directors and officers. If you are unfamiliar with the MMA, it is an organization that is made up of agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers, and other companies focused on the marketing with mobile devices.
Google’s Android represented a big step in the mobile market; it’s meant to run on the newest devices and keep up with the best competing operating systems. Yet $400 smartphones aren’t really all that affordable, and so for people in Africa, Google SMS has been introduced.
Faced with the need to cutback on household expenses, forty-eight percent of Americans would drop their mobile data plan completely, while only 10 percent would cancel their home broadband subscription, according to new research by Strategy Analytics.
While the Apple App Store has grown to contain over 50,000 apps in less than a year, the most popular apps are generating the majority of usage by consumers. AdMob has released its Mobile Metrics Report for May (pdf), which examines the distribution of consumer usage of iPhone applications.
Highlights from the May 2009 AdMob Mobile Metrics Report:
In many ways, Google is the company that AdSense built. It makes sense for Google to extend the advertising solution into new markets, then, and the company’s doing exactly that with its fresh AdSense for Mobile Applications beta.
Online visits and search referral activity to six leading prepaid wireless sites increased 37 percent over the previous year, according to a new report from comScore.
Growth in prepaid wireless was driven primarily by MyCricket (up 107%) and BoostMobile (up 105%), both of which more than doubled in visitation over the prior year. MetroPCS and Net10 also saw solid gains, growing 63 percent and 37 percent, respectively.
Accessing the Internet from a mobile device can be a frustrating experience; small screens, slow speeds, and "streamlined" (meaning stripped) interfaces often make people feel like they’re missing out. But a certain Mountain View-based search giant is trying to fix all that with a new, beta version of iGoogle.
The number of people looking for local information on a mobile device grew 51 percent from March 2008 to March 2009, according to comScore.
The mobile browser is the most popular access method for finding local information, with 20.7 million users in March 2009, up 34 percent over a year ago. The strongest growth in the category is coming from downloaded applications, which grew 83 percent compared to a year ago, followed by SMS at 72 percent.
AT&T announced today that it will begin offering the Apple iPhone 3G S on June 19th. People will be able to preorder them starting today at 5pm ET.
"iPhone 3G S is the fastest, most powerful iPhone yet, and we’re extremely proud to offer it to our customers on the nation’s fastest 3G network," said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. "We’re also pleased to offer these innovative phones and plans at incredible values, including free Wi-Fi access at nearly 20,000 hot spots." Pricing is as follows:
In the session "Time To Think Seriously About Mobile Paid Search?," the speakers focused on mobile paid search opportunities and strategies for search marketers.
AdMob has released its Mobile Metrics report for April, which compares market share of smartphones by operating system to market share of mobile web and application usage. The report also compares smartphone browsing of mobile web sites to smartphone browsing of HTML sites.
The firm determined that smartphones accounted for nearly 3 times more usage than their relative market share. With regards to usage of mobile sites and HTML sites on mobile devices, AdMob found relative usage of both to be highest on Apple and Android devices.
Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.
The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million.
Google is in the process of releasing an upgrade to its Android mobile platform in version 1.5. Google is emphasizing the ability to upload YouTube videos right from your mobile phone.
Naturally, this makes it simple to record a video and upload it instantly. "What’s more, YouTube gives me full control of my privacy, so I can decide if I want to make my videos available to the entire Web or just a subset of invited friends," says Android Team Product Marketing Manager Jonathan Matus.
The U.S. market for mobile advertising will grow 36 percent, increasing from $169 million in 2008 to $229 million in 2009, according to a new forecast by Interpublic’s Magna.
The prevalence of mobile subscriptions (more than 270 million at the end of 2008 according to the CTIA) and mobile users (more than 224 million individuals, according to Nielsen) has been the main driver. Although the vast majority of these individuals use their phone for voice services, an increasing number have adopted the use of text messaging
Google has introduced two new Google Toolbar Labs features. There is one with "My Location," and a simplified Chinese Toolbar.
"One of the best things about working on the Google Toolbar team is that when someone says ‘Wouldn’t it be great if Toolbar could…,’ our answer is usually ‘Yes! Let’s build it!"’ And then it’s just a question of when," the Toolbar Product Team says.
Mobile advertising platform AdMob has released its Mobile Metrics Report looking at statistics for the month of March. It highlights some interesting trends in smartphone applications.
AdMob serves ads for over 6,000 web sites and 1,000 apps and stores and analyzes the data from each ad request, impression, and click. The report is intended to provide insight into trends in the mobile ecosystem.
Google has updated its Gmail for mobile product running on iPhone/iPod Touch OS 2.2.1 and Android phones. Gmail’s new “engine” offers faster email, navigating and searching, as well as some new functionality.
Google says the improvements were made possible by “aggressive caching" and leveraging new technologies like HTML5 and Gears.
More than free-fourths of U.S. consumers have a positive experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to a survey from KPMG and the Mobile Entertainment Forum (MEF).
Mobile advertising marketplace AdMob has released its Mobile Metrics Report looking at statistics for the month of February. It highlights some interesting trends in Smartphone Market Share.
Even in the current economic climate, smartphones managed to continue to gain significant market share on a global scale over the past six months. This market share rose from 26% to 33% in February.
Google Docs users may recall last month when Google improved the mobile version by adding list view for spreadsheets, which allows you to view, edit, sort, and filter them. Before that you could only view them.
Google has now made the same list view available for working on spreadsheets from desktop and notebook computers. It can be found in the View menu.
comScore has released data from its monthly wireless ecommerce dashboard, which tracks consumer shopping and purchasing behavior, including handsets and mobile data plans, at all of the major wireless carrier sites.
In terms of overall dollar sales on the carriers’ Web sites, the flagship phones being sold were significant revenue generators. Three of the four flagship phones (Apple iPhone, HTC G1, and Blackberry Storm) ranked as the top revenue driver on their respective sites, even though they ranked just inside the top ten models in terms of unit volume.
PBwiki announced the release of its mobile edition today. This is the first of its kind to be released for smartphones.
For those unfamiliar with PBwiki whose CEO Jim Groff formerly worked for Oracle and Apple, it is a commercial wiki site said to be named after the concept that making a wiki should be as easy as making a peanut butter sandwich.
Most mobile users still feel there is a gap between their computers and their mobile devices, according to data published by Skype from a Zobgy survey.
The gap correlates with the finding that the majority of mobile users do not yet download applications to their mobile devices. The same group says they want to be able to choose mobile applications for themselves, and not have their carriers decide what applications they can use. The survey found that people will pay more for a device that will allow them to control applications.
U.S. consumer spending on broadband, mobile services and subscription TV will remain the same for most people, but 15 percent are expected to cut back, according to a new survey by In-Stat.
The company estimates that consumer spending across these three segments could see an almost $5 billion decrease during the next 12 months. Despite this, In-Stat’s survey reveals that broadband service is among the most vital parts of consumers’ lives. Over 66 million consumers across demographic categories are using the Internet while they watch TV.
Yahoo Sports has launched a mobile Web site dedicated to the men’s NCAA basketball tournament.
Visitors to the mobile tournament Web site will be able to track their brackets along with the progress of others in their group. Fans will have access to scores, news, schedules, pictures and commentary.
As market penetration rates for mobile services continue to increase in emerging markets, advertisers are expected to significantly increase their spending on third-screen ad campaigns targeted towards users of mobile data services, according to a new report by Pyramid Research.
The report examined mobile advertising and revenue potential in the emerging markets of Brazil, China, Indonesia, Mexico, Romania, Russia, South Africa, and Turkey.
In a Google support forum for the Android market, a user asked, "Does anyone know why Shazam and Calorie Counter are no longer available in the Android Market?"
"If you’re using an unlocked, developer phone, you’ll be unable to view any copy-protected application, including Shazam and Calorie Counter. This is a change that was made recently," responded Google Employee Ash.
You’ve probably heard a lot of hype about the new Kindle 2 from Amazon that people just started receiving this week. This isn’t the only news in electronic reading materials though. What if you could just get books delivered to your phone? That doesn’t sound too bad, and it’s exactly what Canadian Indigo Books & Music, Inc. is doing with its well-timed release of Shortcovers, which launched today.
Barry Schwartz recently shared an interesting story about his brother-in-law showing up at the Fort Lauderdale-Hollywood International Airport in Florida on Google Latitude, although he was in Newwark Airport in New Jersey. The interesting part is that he was getting ready to go to the Florida airport.
Google Latitude is a feature in Google Maps for mobile and iGoogle that allows you to share your location with your family and friends in real time.
AOL’s MapQuest has added a new feature to its MapQuest 4 Mobile, called My Places.
My Places allows MapQuest users to save maps and routes to their profile from the MapQuest site and access them on MapQuest.com or their mobile phone. MapQuest 4 Mobile is a free downloadable application.
My Places allows users to set up an account on the MapQuest site and view their saved locations using MapQuest 4 Mobile. Users can view their saved locations either on their mobile or their PC.
The majority (70%) of mobile phone owners, with data services accessed information via mobile search engines last year,representing a 14 percent increase over 2007, according to ABI Research.
The use of mobile data services, including search, has steadily increased year over year. The increase in mobile search usage is nearly double the increase in users who said they accessed mobile Web sites generally.
Google has introduced its Google Mobile App for Windows Mobile smartphone users.
The app is currently available on a number of mobile platforms including the iPhone, BlackBerry and iPod Touch.
Google says its mobile app will allow users to conduct faster searches on their Windows Mobile device.
Yahoo has announced the launch of its upcoming Yahoo Mobile service, which will offer users a more personalized mobile experience.
Yahoo says it service will be available on the mobile Web as an app for the iPhone, and as an app for smartphones from Nokia, RIM, Samsung, Sony Ericsson, Motorola and those using Windows Mobile. Yahoo Mobile initially will be available through a managed beta program, with a full launch planned for late March.
Consumers plan to significantly increase their use of mobile data services over the next two years, according to a major survey of European and U.S. mobile users conducted by Nielsen.
The Tellabs-commissioned survey, conducted during the economic downturn, found the majority (71%) of consumers anticipate daily use of services such as the mobile Internet.
comScore today provided some interesting insight into online video use in Germany. Among their findings was that the country had 28 million online video viewers watching over 3 billion videos in December.
Google sites completely dominated the market share at 51%. 1.7 billion videos were viewed on YouTube alone over the month. Here’s a look at where other web properties ranked:
Today Google announced an improvement to the mobile version of Google Docs. That is list view for spreadsheets, which allows you to view, edit, sort, and filter your spreadsheets from your mobile device.
Previously, you could only view your spreadsheets on mobile devices. Now, they basically have full functionality.
Google is showcasing a new application for Android today that keeps track of you traveling path or "tracks." It’s called My Tracks, and it lets you record GPS tracks and view live statistics such as time, speed, distance, and elevation – while hiking, biking, running or participating in other outdoor activities. You can then share this info with friends.
Today Google announced AdSense for mobile search, not to be confused with AdSense for mobile content, which the company released back in 2007. AdSense for mobile search is a way for mobile network operators and mobile website owners to embed a Google search box on their mobile portals and web sites.
Google’s recently announced Latitude service has sparked a bit of concern among privacy advocates and the generally paranoid. I spoke with a Google Spokesperson about this.
Google Latitude is a feature in Google Maps for mobile and iGoogle that allows you to share your location with your family and friends in real time.
An interesting report has been released today indicating that US mobile operators and equipment vendors support the drive toward real-time video, projected to become more mainstream in the US market over the coming years. The report is based on a poll from consulting firm Ovum of top US mobile operators, smaller/regional wireless carriers and mobile application developers.
Google is rolling out an update for the T-Mobile G1 in the US starting this week. With this update, users will be able to use their voices for searching. The feature will be integrated into the Android browser and the home screen search widget.
To use the voice search function:
1. On the home screen search widget, look for the microphone button next to the search box and search button (as pictured below).
As mobile operators have seen the average revenue per user (ARPU) fall, they have looked to increase revenue with value added services; however the most profitable data service is still text messaging, according to In-Stat.
Inexpensive, reliable, and easy for mobile users to operate, Short Message Service (SMS) and Multimedia Message Service (MMS) provide solid revenue streams for Mobile Network Operators (MNOs).
Yahoo announced that it now offers an SMS chat feature in its classic version of Yahoo Mail, something Gmail has been offering for several months, and Yahoo has been doing in its newer version since 2007.
Google has offered SMS in its chat since October, and Chat in general for quite some time. They have also launched voice and video chat recently.
U.S. consumers will spend more than $500 in 2013 for imaging applications on their mobile phones, according to research firm Parks Associates.
The market will expand beyond photo-sharing services to personalized content management and social networking applications.
A lot of things have prevented mobile advertising from becoming widespread; think phone tech, consumers’ reactions, and advertisers’ reluctance, to name a few. Now, it looks like the list has grown longer, as the Center for Digital Democracy and the U.S. Public Interest Research Group have sent the FTC a formal complaint.
Google is now providing optimized search results for Android and the iPhone. Results pages on these devices are now designed to compliment the devices they are being viewed upon. You can view a few examples in screenshots here, or you can see the results in action on an iPhone in the following video:
Google introduced today My Maps Editor for Android. It is a tool that allows you to created, edit, share, and view personalized maps on Android phones synched with the My Maps tab on Google Maps.
So what are some practical uses for this? Google Software Engineer Brian Cornell says: There are plenty of ways to put this to good use during the holiday season: