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Mobile Phone
Tweens Mobile Usage
By Mike Sachoff
When it comes to mobile media 35 percent of tweens own a mobile phone according to a study from Nielsen, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens."
Cell Phone Users Attached To Phones
By Mike Sachoff
When it comes to cell phones 63 percent of users say they have a very personal connection to their mobiles according to a Harris Interactive poll released by Ingenio.
The poll revealed that 44 percent of mobile users say their phones have improved their personal relationships. Sixty-six percent of women said that their cell phones were personal to them while 60 percent of men said the same.
Mobile Phones Set To Take On GPS
By Mike Sachoff
The number of mobile phone subscribers who use mapping and navigation tools could pass 42 million globally by 2012, according to In-Stat's "Mobile Handset Navigation Applications May Threaten Global Personal Nav Device Market" report.
Nielsen To Measure Mobile Users
By Mike Sachoff
he Nielsen Company said they would begin measuring mobile phone users through their Nielsen Wireless service. The service will measure the amount of people who use mobile Internet and mobile video.
"Nielsen To Measure Mobile Users"
Wireless Customers Keeping Their Mobiles Longer
By Mike Sachoff
People are keeping their cell phones longer. The average amount of time a person owns a cell phone has increased by 5 percent since fall of 2006, according to the J.D. Power and Associates 2007 U.S. Wireless Mobile Phone Evaluation Study.
The study found that people are keeping their mobile handsets for an average of 17.5 months, which is an increase from 16.6 since November of 2006. The increase in ownership is about equal among major hand set brands.
Clear Channel Launches Mobile Program
By Mike Sachoff
Clear Channel Radio is launching a national roll out of customized mobile phone applications.
Clear Channel Launches Mobile Program
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