All Posts Tagged Tag: ‘mobile’

Twitter Gives Users New Ad Management Access In Mobile Apps

Twitter Gives Users New Ad Management Access In Mobile Apps

Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way to the Google Play Store. Twitter is giving users what is essentially its version of this app on both mobile …

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Interstitials May Start Hurting Your Search Rankings

Interstitials May Start Hurting Your Search Rankings

Ahead of Google’s mobile-friendly update in in April, there was talk around the SEO industry that interstitials (content that appears over top of a page, which impedes the process of getting to the desired page) could be looked upon as hurting the mobile user experience, and therefore hurt webmasters in in rankings as Google started to take into account the …

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Google Adds Pinterest Carousel To Search Results

Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site. Here, …

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Salesforce Brings Big Customer Service Features To Apps

Salesforce Brings Big Customer Service Features To Apps

Salesforce announced Service for Apps and the general availability of Salesforce SOS, which the company says will improve the in-app customer experience. “Service for Apps enables any company to easily embed multi-channel customer service – including live video chat with a customer service agent, live text chat, and click-to-call capabilities – directly into mobile apps, giving customers instant access to …

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Google Starts Blocking These Types Of Ad Clicks

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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New Facebook Ad Format Could Greatly Increase Conversions

New Facebook Ad Format Could Greatly Increase Conversions

Facebook is testing a new ad unit called Lead Ads, which enable users to fill out forms on mobile with a few taps of the finger. A Facebook spokesperson tells WebProNews in an email, “Until now, filling out forms on mobile has been tedious. Lead ads allows people to avoid a lot of the pain points, like having to leave …

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Google Names Another Country Where Mobile Searches Have Overtaken Desktop

Google Names Another Country Where Mobile Searches Have Overtaken Desktop

Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn’t elaborate on what the other countries were. Now, Google has mentioned another country by name. You can add the United Kingdom to that list. Matt Jackson at SocialMediaToday reports: During a presentation at …

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Include These Types Of Content In Your Business App To Get More Sales

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage is that the number of apps people are using isn’t really growing along with the time they’re spending using apps. New changes Google has been making could (and should) …

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Twitter Launches Installed App Category Targeting

Twitter announced a new targeting options for advertisers on Wednesday: installed app category targeting. This enables advertisers with apps to reach users based on the categories of apps they have installed on their device, or in which Twitter thinks they’ll have interest. Advertisers can use the option to find new audiences that will likely have interest in the category their …

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Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that it climbed quarter-over-quarter in Q1, following the holiday season which has historically seen declines due to seasonality. According to the …

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Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The study looks at data from 24 countries, and finds that 36% of smartphone users say they watch videos that are five minutes or longer on their phones on a daily basis if not more frequently. Many watch even longer …

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Workplace Communication App Slack Gets Major Android Update

Slack, a team communication tool, which is quickly gaining popularity and reportedly drawing acquisition interest from a variety of companies, just launched a major update to its somewhat lackluster Android app. The experience has been completely redesigned, and they’ve made efforts to speed it up to address a common complaint about slowness within the app. The design has eliminated its …

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