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All Posts Tagged Tag: ‘mobile’

Google Tells Users When To Avoid Businesses

Google Tells Users When To Avoid Businesses

Google announced a new feature that tells users what the busiest times are at millions of places and businesses around the world. It’s basically using the same mobile technology that it uses to tell users about traffic to give them information that might make them want to reconsider visiting a business at certain times. Google explains in a Google+ update: …

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Google Urges You To Reconsider Using These

Google Urges You To Reconsider Using These

Google shared some results of some testing it conducted with interstitials. This is of particular interest since the company has indicated using them will likely start impacting your search rankings in a negative way. Have you used interstitials on mobile content? Have you noticed any impact on your search visibility that appears to be related? Discuss. Google looked at behavior …

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If Mobile Addicts Were The Population Of A Country, It Would Be Just Smaller Than The U.S.

If Mobile Addicts Were The Population Of A Country, It Would Be Just Smaller Than The U.S.

Yahoo’s Flurry released a new report looking at people’s addiction to their mobile devices. In short, addiction is on the rise. “On June 29th Bank of America released the findings of its second annual report on Consumer Mobility,” says Simon Khalaf, SVP of Publisher Products at Flurry. “The report showed that the US population is perpetually plugged-in with 71% of …

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Twitter Shows Users More Details About Web Content In Their Timelines

Twitter Shows Users More Details About Web Content In Their Timelines

Summary Cards can be used for various types of web content including blog posts, news articles, products, etc. It gives the user a preview of the content before they click through to the website. Twitter has now updated the cards so that people using the Twitter app for iOS and Android will start seeing a little bit more information about …

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Advertisers Are Using A Nearly Obsolete Technology Way Too Much

Advertisers Are Using A Nearly Obsolete Technology Way Too Much

Flash is bordering on obsolete at this point thanks to the rise of mobile and HTML5, yet advertisers are still running a ridiculous amount of Flash ads despite the fact that they default to static displays on mobile devices, which likely means fewer clicks. Sizmek has released a new study, which illustrates just how common this is and notes that …

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Twitter Gives Mobile App Advertisers 3 New Features

Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to advertisers globally over the coming months. The video app card enables them to showcase their apps within video ads in what Twitter describes as an “immersive experience” aimed at driving …

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Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people’s brains respond to ads on smartphones versus televisions. It’s certainly worth noting that much of Facebook’s business depends on people buying mobile ads, but the findings indicate that smartphone-based content tends to resonate more. Specifically, the study looked at how the brain responds via engagement, …

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Twitter Gives Users New Ad Management Access In Mobile Apps

Twitter Gives Users New Ad Management Access In Mobile Apps

Back in February, Facebook launched its Ads Manager app for iOS, which gives advertisers a way to better stay on top of their ads by letting them manage them from their phones. This week, the Android version made its way to the Google Play Store. Twitter is giving users what is essentially its version of this app on both mobile …

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Interstitials May Start Hurting Your Search Rankings

Interstitials May Start Hurting Your Search Rankings

Ahead of Google’s mobile-friendly update in in April, there was talk around the SEO industry that interstitials (content that appears over top of a page, which impedes the process of getting to the desired page) could be looked upon as hurting the mobile user experience, and therefore hurt webmasters in in rankings as Google started to take into account the …

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Google Adds Pinterest Carousel To Search Results

Google Adds Pinterest Carousel To Search Results

Google has just given content marketers another reason to make sure Pinterest is a part of their strategies. Now, when users search for Pinterest content on Google from a mobile device, it will display a carousel-style section on the search results page letting them swipe through various content from Pinterest before clicking through to the app or mobile site. Here, …

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Salesforce Brings Big Customer Service Features To Apps

Salesforce Brings Big Customer Service Features To Apps

Salesforce announced Service for Apps and the general availability of Salesforce SOS, which the company says will improve the in-app customer experience. “Service for Apps enables any company to easily embed multi-channel customer service – including live video chat with a customer service agent, live text chat, and click-to-call capabilities – directly into mobile apps, giving customers instant access to …

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Google Starts Blocking These Types Of Ad Clicks

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks on the app icon, in addition to adding a clickability delay. “Even as smartphone and tablet screen sizes get bigger, …

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