Update: Tweedy has reportedly been found alive. Todd Tweedy, CEO of Audience Machine and author of an upcoming Wiley book Facebook Marketing Secrets is missing. The last known communication from him is a status update on Facebook on Tuesday, which …

Police in the UK are hoping that social media can help put a spark in a missing persons case that appears to have gone cold. Cambridgeshire officials have turned to Facebook in a attempt to draw out information regarding the …

Update: Tragically, Koenig’s body was found in Stanley Park in Vancouver. His father Walter Koenig reportedly said in a press conference, "Our son took his own life. He was obviously in a lot of pain."

More here.

Although search engines can be used to look up songs’ names, and with Facebook, you can keep track of your friends’ antics, search and social media can serve more important functions, too.  And at SES San Jose, a session focused on using these resources to find missing persons.

Update: A Twitter account has now been set up specifically for finding Robert Botts: @FindRobertBotts.

Original Article: A man named Robert Botts from Louisville, Kentucky has gone missing, and those who know him have taken to social media to help them find him. He’s been missing since Thursday, July 30. His car was found abandoned at an intersection in Louisville.