There are a lot of data points that can be meaningful for tracking blog effectiveness.

That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.

There are a number of free or inexpensive search analytics tools available out there, and this article will outline a few of them that have gotten rave reviews.

In this greedy world we live in, we always take advantage of anything that’s free. Everyone loves free stuff. It’s just the way we are. So, what better way to track your site than with the free SEO tracking software available?

I never even got into see a presentation. The hallway was too good. Here’s my photos.

The modern Net-savvy marketing consultant advises businesses of all sizes to track what blogs have to say about a brand. BuzzLogic CTO Todd Parsons suggests his firm as a way to seine the blogosphere for those nuggets of gold.

Another useful service has emerged from OpenSecrets.org, the site that tracks Congressional fundraising, with a look at how Presidential candidates spend what they have earned.

One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word. After all even the mighty Google helps to support the word through its immensely useful Google Webmaster Central. However I believe this word and the function that it implies can create a great deal of organizational dysfunction, particularly in big companies.

Today is Australia Day the equivalent of the 4th of July for my buddies over the ocean.

If you didn’t hear, Performancing’s blog stats are no longer.

I’ve spent a bit of time this weekend with software and servers.

The closing bell has long sounded on Wall Street for the day, and Google finished a little lower than where it started.

Trying to cash in on a hefty $2.4 billion gold market, the U.S. Mint announced its plan to produce 24-karat gold bullion coins.