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MerchantCircle Articles

MerchantCircle Goes From Panda Victim to Blekko Curator MerchantCircle Goes From Panda Victim to Blekko Curator
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Interesting news from Blekko today. The alternative search engine, focused on weeding out spam from search, has partnered with one of the top sites impacted by Google’s Panda update – MerchantCircle. MerchantCircle is a small business community site with 1.6 …

Report: Facebook Marketing Adopted by 70% of Local Businesses
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MerchantCircle, an online network of US local business owners, revealed in its quarterly reports that more local businesses are turning to Facebook and other social networking sites like Twitter, as a low-cost option for their marketing efforts.

MerchantCircle Study: Small Businesses Favor Facebook

Facebook, with its 500 million active users and (unofficial) movie and books, is also quite the hit with small businesses, according to a new report.  MerchantCircle found that Facebook is the favorite online marketing service of small businesses, and Facebook Places is doing quite well, too.

To sort of set the stage: the Merchant Confidence Index survey involved 8,456 U.S. local business owners, and was conducted between January 22nd and February 3rd.  So the results aren’t especially subjective or dated.

Local Merchants Utilizing Social Media More as Confidence Remains Flat
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This week, MerchantCircle shared the results of its "Merchant Confidence Index," in which about 10,000 local merchants shared their confidence levels in the current economy. While confidence has remained generally flat, the index also found that many of these merchants are more prominently using social media as a free online marketing tool to increase their customer base and revenue.

MerchantCircle Gives Merchants Their Own Version of Foursquare

Local business social network MerchantCircle has launched a "Mayors" program to its 1.4 million members, no doubt an attempt to capitalize one the growing popularity of Fourquare.

MerchantCircle Aims to Duplicate U.S. Success Internationally
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MerchantCircle is going international. The local business social network, which gets nearly six million unique monthly visitors (according to Compete data), should be increasing that number greatly as it expands into Canada, the United Kingdom, and Australia.

MerchantCircle, Demand Media Provide New Local Search Opportunities
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MerchantCircle, a social network for local businesses, which boasts over a million businesses, announced an expanded partnership with Demand Media. I spoke with Darren Waddell, VP of marketing for MerchantCircle and Sean Pate, the company’s Director of PR about this and some other news.

MerchantCircle Brings Local Businesses MySpace Platform

My hat’s off to MerchantCircle. I’ve just read a Business Week article that explains how the company is serving local businesses with a network that borrows a few ideas from MySpace. It sounds like they’ve hit on a winner!