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Matt Cutts Articles

How To Rank #1 In Google: The Best Of Matt Cutts 2012 How To Rank #1 In Google: The Best Of Matt Cutts 2012
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Google’s Matt Cutts has been putting out Webmaster Help videos for years now, answering questions from webmasters who want to learn more about optimizing for Google search results. Sometimes these videos are really helpful. Sometimes, perhaps, not as much. Either …

Matt Cutts Offers Holiday Security Tips, Impersonates Dinosaur Matt Cutts Offers Holiday Security Tips, Impersonates Dinosaur
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Google has put out a new Webmaster Help video. This time, it’s just Matt Cutts offering some “holiday tips,” which simply advise you to take security precautions with your data, and use Google’s Chrome browser. As an added bonus, he …

Matt Cutts Is Surprised People Are Still Being Duped By “Dog Fart Jr.” Matt Cutts Is Surprised People Are Still Being Duped By “Dog Fart Jr.”
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Google has put out a new Webmaster Help video. This time, Matt Cutts shares his biggest surprise of the year for the web spam team. “I would probably say the sheer number of people who continued to be snookered by …

Google On Reconsideration Requests: Tell Us About The Link Network Or The SEO Google On Reconsideration Requests: Tell Us About The Link Network Or The SEO
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Google put out a new Webmaster Help video today. This time Matt Cutts talks about what to include in a reconsideration request, which you may have to submit if Google has caught you violating its quality guidelines. “The goal of …

Matt Cutts Talks 301s vs. rel=”canonical” Matt Cutts Talks 301s vs. rel=”canonical”
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Google put out a new Webmaster Help video today. In this one, Matt Cutts responds to the following submitted question: In the 2009 rel=canonical video, you suggest using rel=canonical when we CAN’T use a 301 redirect. But 301s hurt performance; …

Google’s Matt Cutts Talks About “Unique” Content Google’s Matt Cutts Talks About “Unique” Content
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Google has put out a new Webmaster Help video. This time, Matt Cutts answers a question about an ecommerce site that has about 1,000 product pages. The question, as Google translates it, essentially boils down to: How can I make …

Matt Cutts Talks About Fighting Webspam Around The World Matt Cutts Talks About Fighting Webspam Around The World
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Google put out a new Webmaster Help video today. This time Matt Cutts talks about the company’s efforts to fight webspam on a global scale, as opposed to just in the U.S. and in English. The video was a response …

Google Results Estimates Are Only Accurate To About 3 Digits Google Results Estimates Are Only Accurate To About 3 Digits
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Google put out a new Webmaster Help video responding to a user-submitted question about Google’s estimated numbers for results on queries. The specific question was: How reliable is the site: query and why does the total count sometimes change from …

Matt Cutts: Only 3% Of Those 700K Messages Were About Unnatural Links Matt Cutts: Only 3% Of Those 700K Messages Were About Unnatural Links
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Google has put out a new Webmaster Help video with Matt Cutts doing what he does best – busting myths about Google. Google sent out a lot of messages to webmasters this year, and a lot of them were about …

Matt Cutts On How Google Handles Keyword Synonyms Matt Cutts On How Google Handles Keyword Synonyms
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Google’s handling of synonyms when it comes to searcher behavior and the results it displays has been a topic we’ve visited several times in recent memory. We noticed in one of Google’s lists of “search quality highlights” that a number …

Google Explains Basics Of Paid Links In New Video Google Explains Basics Of Paid Links In New Video
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Google put out a new Webmaster Help video today about paid links. There’s no new information, and most of our readers can probably skip this one, but essentially, Cutts is just explaining to the uninitiated the difference between a paid …

Matt Cutts Says His Blog Has Helped Him Get Into The Webmaster Mindset Matt Cutts Says His Blog Has Helped Him Get Into The Webmaster Mindset
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This week, we’ve already seen Google release a Webmaster Help video with Matt Cutts talking about SEO, and the prospect of having it renamed something else to shed negative connotations. Today, Google has put out another video of Cutts talking …

Matt Cutts On Whether Or Not SEO Should Be Called Something Else Matt Cutts On Whether Or Not SEO Should Be Called Something Else
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Google put out a new Webmaster Help video today. This time, Matt talks about whether or not “search engine optimization” should be renamed. “A lot of the times when you hear SEO, people get this very narrow blinder on, and …

Matt Cutts On How Quickly You Should Hear Back About Reconsideration Requests Matt Cutts On How Quickly You Should Hear Back About Reconsideration Requests
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Google’s Matt Cutts has posted a new Webmaster Help video talking about reconsideration requests – specifically, how long they should take. In the video, he responds to the following question: I’ve been waiting for 2 months to hear back regarding …

Matt Cutts On How Google Interprets Links To URLs Ending With Campaign Tags Matt Cutts On How Google Interprets Links To URLs Ending With Campaign Tags
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Google is really pumping out the Webmaster Help videos lately. Today’s features Matt Cutts responding to the following user question: Will Google interpret links to URLs ending with a campaign tag like ?hl=en (www.example.com?hl=en) as a link to www.example.com or …

Matt Cutts On How Google Handles Site-Wide Links Both Algorithmically And Manually Matt Cutts On How Google Handles Site-Wide Links Both Algorithmically And Manually
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If you’re interested in how Google treats site-wide backlinks, you’ll be interested in a new Webmaster Help video Google posted today. Matt Cutts takes on the following question: Are site-wide backlinks considered good or bad by Google? Or do they …

Matt Cutts Talks Guest Blogging (Again) And Article Spinning Matt Cutts Talks Guest Blogging (Again) And Article Spinning
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Last month, Google put out a Webmaster Help video about guest blogging, and its effects on links. Now, Matt Cutts (who discussed the topic in that video) has appeared in another related video. This time, he responds to the following …

Matt Cutts Talks Parked Domain Content Matt Cutts Talks Parked Domain Content
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Google has released a new Webmaster Help video. It’s another one of those in which Matt Cutts answers his own question. This time, it’s: I have a parked domain and want to launch a new website on it. Are there …

Matt Cutts On Why Google Shuts Down Products: It’s Not Malice (Though This Is An Unofficial Explanation) Matt Cutts On Why Google Shuts Down Products: It’s Not Malice (Though This Is An Unofficial Explanation)

Google released an interesting Webmaster Help video today. This time, Matt Cutts takes on the topic of Google shutting down products, which is rather timely, considering that Google is getting ready to shut down homepage backgrounds, and a number of …

Cutts Does Customer Support In Latest Webmaster Video Cutts Does Customer Support In Latest Webmaster Video

Google has put out a new webmaster help video with Matt Cutts. The basis of the user-submitted question isn’t even accurate, and Cutts still took the time to make the video and answer it. This goes to show that there …

Should Google Use Link Disavow As A Ranking Signal? Should Google Use Link Disavow As A Ranking Signal?
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Last month, as you may know, Google introduced its Link Disavow tool, after dropping a hint that it would do so months prior. What we didn’t know until this past week, however, is that there is a possibility that Google …