All Posts Tagged Tag: ‘Marketing’

Netflix Looks For ‘Official Instagrammers’

Instagram has become an important part of online marketing, and companies are now looking for more ways to utilize it. Netflix just announced that it’s looking for a few people to become its “official Instagrammers”. Wanted: #Grammasters: Become Netflix’s official Instagrammer & shoot famous TV&movie locals http://t.co/Cl5M0iRsnG https://t.co/y1sSzb4D6S — Netflix US (@netflix) September 29, 2014 “We’re searching for three people to …

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eBay Announces Enterprise Commerce Marketing Platform

eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly combine various other platforms, including those it picked up in its 2011 acquisition of GSI Commerce. That deal was for $2.4 billion, and was a play by the company to cement itself as a leading strategic global commerce partner of choice for retailers and brands …

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Denny’s Mocks Apple’s Livestream Incompetence

As you probably know, Apple held a big press event today to unveil the iPhone 6, the iPhone 6 Plus, and the Apple Watch (as well as Apple Pay and a new U2 album). The company made a huge deal about the event, complete with a big countdown to the livestream of the event (which of course could only be …

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Hootsuite Acquires Brightkit To Launch ‘Campaigns’ Offering

Hootsuite announced that it has acquired social campaigns platform Brightkit, which it is using to launch its own new offering called Hootsuite Campaigns. The acquisition actually took place in July, but is just now being announced. “Hootsuite Campaigns helps brands take content to an audience that far exceeds their following on owned channels,” Hootsuite explains. “Marketers can quickly create flexible …

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Twitter Launches Self-Serve Ads In 11 New Countries

Last week, Twitter announced the expansion of Twitter Ads into twelve new markets including: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland, Ukraine and Portugal. On Thursday, the company announced the launch of self-service ads in eleven new countries: Argentina, Chile, Colombia, Ecuador, Guatemala, Mexico, Peru, Belgium, Italy, Luxembourg, the Netherlands. “Over the last year, …

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Report: SMB Local Media Spending To Surpass $50B Next Year

BIA/Kelsey is estimating that spending on local media by SMBs will reach $50.4 billion in 2015 at 35.8% of total local media spending. SMBs, it says, will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital. According to the firm, national brands will spend $50.5 billion on local media in 2015, and will …

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Twitter Analytics Reveal Low Reach, Suspect Engagement

“On Twitter, nothing comes between your Tweets and your followers.” That’s what Twitter said in July when it introduced organic tweet analytics. This week, Twitter opened the analytics dashboard to all users after previously only letting advertisers and verified users access it. Now everyone gets to see each of their tweets’ impressions, engagements, and engagement rate. The question is how …

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Hyperlapse Marketing Is Obviously Already Happening

Whenever a new social media experience catches the media’s attention, marketers are usually among the first to take note and utilize it. On Tuesday, Facebook’s Instagram announced the launch of Hyperlapse, a new iOS app designed to let users create high-quality time lapse videos even while in motion. Introducing Hyperlapse from Instagram from Instagram on Vimeo. On Wednesday, Re/code is …

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Google Gives Marketers New Reason To Be Upset

Google recently announced a change to its AdWords targeting options, which has not sat very well with many search marketers. What it ultimately boils down to is that Google is giving advertisers less options and less control over their keyword targeting preferences. Do you think Google should give advertisers more control over their keyword targeting? Let us know in the …

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Is Your Organic Social Reach As Bad As You Think?

Getting organic posts in front of users on social media has become increasingly difficult for brands – particularly on Facebook, which has been quite open about its reduction of organic reach (even if some find its stated reasons a little questionable). What actions have you taken in your social strategy in response to organic reach decline? Share in the comments. …

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New Vine Feature Presents Marketers With Good Way To Reuse Old Video Content

The latest feature added to Twitter’s Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way. Before, Vine just let you record videos from the app, but now it lets you import videos that you already have. Content marketers are often looking for ways to get more out old content, and this seems …

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Brands Get Way To See When They Appear On Tumblr

Ditto Labs announced on Tuesday that it has formed a firehose partnership with Tumblr, which will enable brands to find their logos and products within images shared on Tumblr. Considering that there are over 120 million posts to Tumblr on a daily basis, this could provide a good opportunity for companies to get a better feel for what their Tumblr …

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