All Posts Tagged Tag: ‘Marketing’

Facebook Now Bigger Than YouTube For Brand Videos (On Facebook)

Native Facebook has become bigger than sharing YouTube videos on Facebook as far as brands are concerned. Take a moment and let that sink in, because this time last year, that was pretty much unthinkable. Brands posted 20,000 more Facebook videos to Facebook than YouTube videos last month, according to a new report form SocialBakers. Take a look: This is …

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IAB Gives Guidance On Ad Viewability

The Interactive Advertising Bureau (IAB) released its “State of Viewability Transaction 2015″ report aimed at offering guidance on how to manage the “shift of digital media’s ‘audience currency’ to 100 percent viewability.” Right now, it says, 100% viewability measurement simply isn’t possible. Instread, it recommends 70% as the best threshold for buyers and sellers. 2015, it says, will be a …

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Liam Neeson Wants to Endorse Your Particular Set of Skills – on LinkedIn

I don’t say this often, but this is one movie marketing promotion that you might want to consider. Liam Neeson – rather his Taken character Bryan Mills – would like to endorse your particular set of skills. On LinkedIn. In this promotion for Taken 3 (which premieres in January), 20th Century Fox will choose one lucky fan and have Mr. …

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YouTube Names The Top Ads Of 2014

It’s that time of year. Everybody’s putting out their best of 2014 lists. This time it’s YouTube with the top ads of the year. These are ads that debuted on YouTube. They evaluated them based on things like watch time, likes, shares, video views, and audience retention metrics. 1. Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta …

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Facebook Launches Mobile App Ad Improvements

Facebook announced new buying, creative, and targeting options for mobile app ads aimed at helping marketers more effectively advertise during the holiday season, and presumably getting them to spend more money. For one, marketers can now buy Facebook mobile app ads with guaranteed reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” …

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Ace Metrix Ranks Top 10 Holiday Ads

Television and video advertising analytics firm Ace Metrix announced the top 10 highest scoring holiday ads heading into Thanksgiving. “As is true throughout the year, advertisers develop ads based on a variety of creative strategies. During the holiday season, however, it is even more challenging to break through the clutter and to grab the attention of increasingly distracted consumers,” said …

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Report: Big-Spending SMBs Prioritize Search

Search engine marketing is the top digital marketing priority for most higher-spending small and medium-sized businesses, according to anew report from BIA/Kelsey. These are businesses spending over $25,000 a year on advertising and promotion. On average, they’re spending $79,000. 60.6% rated search advertising and marketing (including SEO) as an “extremely high” or “very high” priority for the coming twelve months. …

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Facebook Adds Access Levels To Ads API

Facebook announced some changes to how developers can access the Ads API. These, the company says, will “empower” them to build more innovative ad tools. There are now three access levels: Development, Basic, and Standard. Development lets you try out the API, and test apps on the Facebook Platform. Basic lets you further test, iterate, and build an app with …

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Facebook Is Changing The Name Of Its PMD Program

Facebook announced some new updates to its Preferred Marketing Developer (PMD) program aimed at making it easier for marketers to find the right partners. Chief among those updates is a name change. Starting early next year, the PMD program will be called “Facebook Marketing Partners”. Facebook will also be restructuring the program to make it easier to find partners based …

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Google Has A New Marketing App Called Primer

Google has a new iPhone app called Primer aimed at “knocking some sense into marketing,” or in other words, getting marketers to use more Google services. As the site explains: Primer is a no-nonsense, jargon-free app designed specifically for busy startups. Our marketing lessons take 5 minutes or less and use real world experience. With case studies, insider tips and …

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Netflix Looks For ‘Official Instagrammers’

Instagram has become an important part of online marketing, and companies are now looking for more ways to utilize it. Netflix just announced that it’s looking for a few people to become its “official Instagrammers”. Wanted: #Grammasters: Become Netflix’s official Instagrammer & shoot famous TV&movie locals http://t.co/Cl5M0iRsnG https://t.co/y1sSzb4D6S — Netflix US (@netflix) September 29, 2014 “We’re searching for three people to …

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eBay Announces Enterprise Commerce Marketing Platform

eBay is readying a product called the eBay Enterprise Commerce Marketing Platform, which will reportedly combine various other platforms, including those it picked up in its 2011 acquisition of GSI Commerce. That deal was for $2.4 billion, and was a play by the company to cement itself as a leading strategic global commerce partner of choice for retailers and brands …

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