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Facebook Rolls Out ‘Lookalike Audiences’ Targeting Globally Facebook Rolls Out ‘Lookalike Audiences’ Targeting Globally
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Last month, Facebook began testing a new targeting feature for marketers called lookalike audiences. Today, the company announced the global launch. The feature enables marketers to target audience segments with similar common attributes (interests, demographics) to the customers a marketer …

Twitter Unveils New Interest, Device, and Gender Targeting for Self-Service Advertisers Twitter Unveils New Interest, Device, and Gender Targeting for Self-Service Advertisers

Twitter has just announced some big improvements to its invitation-only self-service ad platform that make it easier for businesses to target the right kinds of users with their paid ads. Now, when deciding who to promote their accounts and tweets …

Mr. Wolfdog Is Old Spice’s New Marketing Chief [VIDEO] Mr. Wolfdog Is Old Spice’s New Marketing Chief [VIDEO]
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Old Spice has just introduced their new chief director of marketing to the world, and he’s a wolfdog. This is going to go places, I can feel it. “Sometimes you gotta eat people, America. That’s how business works.”

The New Facebook News Feed: What Users, Businesses, and Developers Need to Know The New Facebook News Feed: What Users, Businesses, and Developers Need to Know
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Yesterday, at an event at their Menlo Park headquarters, Facebook unveiled a radical redesign of their core product: the news feed. Unlike Graph Search or Gifts (two of the last big products that Facebook’s unveiled), the news feed is not …

What Will Mobile Bring to Consumers and Marketers in 2013? What Will Mobile Bring to Consumers and Marketers in 2013?
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The mobile landscape is set to change in a big way in 2013, and though some of the coming changes can be predicted, others will provide big (and perhaps unwelcome) surprises for both consumers and advertisers. As seen at this …

Toys Get Sex Change: LEGO “Girl Toys” Sell Big Toys Get Sex Change: LEGO “Girl Toys” Sell Big
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LEGO seems to have accomplished what even the company itself had not thought possible. The company, known for its Star Wars and super hero toy sets, has created a brand specifically aimed at attracting young girls – and sales have …

Apple Is Losing to Samsung’s Ad Blitz, Says the Man Who Put the ‘i’ in ‘iMac’ Apple Is Losing to Samsung’s Ad Blitz, Says the Man Who Put the ‘i’ in ‘iMac’
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Ken Segall, the marketing man responsible for Apple’s “Think Different” campaign as well as for putting the “i” in “iMac,” has a message for Apple: Samsung is crushing you right now. At least in terms of advertising. In a new …

YP Says It’s Number Two In Mobile Ad Revenue YP Says It’s Number Two In Mobile Ad Revenue

YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry for that, based on data from IDC. Overall digital ad revenue …

Google Posts Multiscreen Brand Building Webinar Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google …

Adobe, HootSuite Talk About New Twitter Marketing Integrations Adobe, HootSuite Talk About New Twitter Marketing Integrations

As previously reported, Twitter has officially launched its Ads API. Initial partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. Adobe shared some early results, as its Media Optimizer tool (which manages over $2 billion in annual ad spend) utilizes …

Twitter Officially Launches Twitter Ads API Twitter Officially Launches Twitter Ads API

Twitter has announced the official launch of the Twitter Ads API after testing it with partners since January. The first five partners include: Adobe, HootSuite, Salesforce, SHIFT and TBG Digital. “Since we launched Promoted Tweets in April 2010, marketers have …

People Seem To Be Enjoying This New Chevy Ad People Seem To Be Enjoying This New Chevy Ad
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People really seem to be enjoying this new ad from Chevy, uploaded to YouTube a few days ago. YouTube has it in the “Trending Topics” right alongside things like the ever-popular Harlem Shake and Asteroid 2012 Da14. Given how much …

Google Adds Enhanced Campaigns Support To DoubleClick Search Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

Developing Social Strategies For Clients: Thinking Beyond Facebook Developing Social Strategies For Clients: Thinking Beyond Facebook
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Developing a solid social media strategy for a client of your firm isn’t easy. Unfortunately, when the term “social media” comes up in a meeting with a prospect, the reaction is all too often “yes – we tried Facebook, spent …

The Top Search Trends During The Super Bowl The Top Search Trends During The Super Bowl

Google revealed on Monday what the top trending searches were during the Super Bowl (US). The top five were: 1. M&M’s 2. Beyonce 3. Baltimore Ravens 4. San Francisco 49ers 5. Colin Kaepernick Very interesting that “power outage” didnt’t make …

Controversial VW Ad Gets Plenty Of Views, Plenty Of Buzz Controversial VW Ad Gets Plenty Of Views, Plenty Of Buzz
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A particular Volkswagen ad that aired during the Super Bowl brought a fair amount of controversy with it. The ad, called “Get in. Get Happy.” features a guy from Minnesota going around his office and talking with a Jamaican accent, …

Oreo Outage Tweet Is Social Marketing Done Right Oreo Outage Tweet Is Social Marketing Done Right
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Oreo seems to have the social media marketing thing down. During the infamous power outage during last night’s Super Bowl, the beloved cookie brand quickly thought on its feet and tweeted this: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie …

Super Bowl Should Highlight Growing Significance Of Mobile Ads Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take …

Some Highlights For Marketers From Facebook’s Earnings Some Highlights For Marketers From Facebook’s Earnings

Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb, including various statements made by CEO Mark Zuckerberg. COO …

Google Adds New Measurement Features To AdWords For Video Google Adds New Measurement Features To AdWords For Video

Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media. One of the features is Reach & Frequency reporting. AdWords For Video will …

Another Great Report For Google Product Listing Ads Another Great Report For Google Product Listing Ads

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that …