Universal Pictures is using Facebook to create buzz and drive ticket sales for a number of its new films, including Big Miracle, Safe House, and The Lorax, and is utilizing social media management platform Friend2Friend for some social commerce efforts. …

Demand Media has introduced some new rich media ad units, incorporating its “Social Feed” ad management tools. Essentially, they bring social media into display ads, where potential customers can actually interact with the brand’s community from the ad itself. Here …

Since 2009 leading brand publishing representatives for the Online Publishers Association (OPA) have been requesting larger digital ad portfolio units and the Interactive Advertising Bureau (IAB), a corporate juggernaut consisting of over 500 top notch media and technology firms and …

Google, Yahoo, Microsoft, AOL, Hulu and Digitas are partnering on “Digital Content NewFronts“. During a two-week period from April 19th to May 2nd, each partner will host an independent event in NYC to connect brands with content. The events are …

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both …

Google has hit Bing where it hurts by hiring away its general manager of marketing. AdAge is reporting that Google has hired Danielle Tiedt, former general manager of marketing for Bing. She led the recent “Bing is for Doing” ad …

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is …

Google just announced a new kind of optimization tips it will be rolling out for AdSense users. They’ll show publishers how to make changes to their AdSense for Content ad unit type or format setting right in the account. Google …

Brands that want to utilize Facebook’s spiffy new Timeline feature won’t have to wait too much longer. According to apprised executives quoted in AdAge, Facebook plans to begin rolling out Timeline for Brands at the end of February. Apparently, Facebook …

Pinterest was actually founded in 2008. However, since @Pinterest because not discovered / predicted by usual tech crowd, old boys network. 1 hour ago via web ·  Reply ·  Retweet ·  Favorite · powered by @socialditto >>> How do you or people you know use Pinterest? Let us …

Back in 2010, Google launched Search Funnels, an AdWords tool, which helps advertisers make decisions based on search impressions and clicks so they can try to improve their conversion rates. The tool has received a refresh. The previous version will …

Unruly Media put out a new report looking at the impact of social video recommendations on traditional brand metrics such as brand recall, brand favorability, purchase intent and brand association. Keep in mind that this is the firm behind such …

You would think that businesses would use LinkedIn more than any other social media site because it is built for them. Facebook is the everyman social networking site. This infographic finds that LinkedIn may not be all that it’s cut …

Super Bowl ads are not only entertainment during the big game, they serve the higher (or lower) purpose of trying to sell you something. We may forget that these ads are doing that when we’re busy laughing at the newest …

Facebook and USA Today are hosting an “Ad Meter” at facebook.com/sports, where people can go to express who had the best and worst Super Bowl ads by casting votes. The voting starts at kickoff, and runs until 6PM ET on …

Facebook is going public soon. You already knew that I’m sure. You probably also know that Facebook makes most of its money from ads. Not all of it, but a very significant portion. If the company’s relationship with Zynga ever …

Earlier this week, Facebook began the process for its highly anticipated IPO. The company hopes to raise $5 billion or more in its filing, which is considerable given the company began in a dorm room and has only been around for 8 years.

Email marketing firm Exact Target announced that it has partnered with Twitter to host marketers in downtown Indianapolis and provide daily updates throughout Super Bowl weekend. Exact Target is actually based in Indianapolis, where the Super Bowl is being held. …

Early this month, Google was caught up in some controversy related to paid linking. It’s funny how the Internet works. That seems like such a long time ago, and so many Google controversies ago. Since then, Google has sparked heated …

RIM is not in good shape, and their latest move doesn’t make it any better. RIM’s new marketing strategy for BlackBerry, announced via their blog, is The Bold Team, a group of super heroes that personify BlackBerry users. Whether it’s …

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. …