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DoubleClick Search Gets Reporting By Device Type DoubleClick Search Gets Reporting By Device Type

Google announced today that it has added reporting by device type to DoubleClick Search. It’s available to all advertisers. The feature will show you how your campaigns, ad groups, ads or keywords perform by device type, and let you compare …

White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy White House, IAB, Google, Yahoo, Microsoft & AOL Launch Best Practices To Fight Piracy
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The White House’s Office of the U.S. Intellectual Property Enforcement Coordinator (IPEC), the Interactive Advertising Bureau (IAB), Google, Yahoo, Microsoft and AOL announced new best practices guidelines for ad networks to address piracy and counterfeiting. The guidelines are designed to …

Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data Forrester Report Finds Behavioral Marketing Data Is Working, But 45% Aren’t Capturing Data

Forrester has put out a new report commissioned by Silverpop, surveying 157 U.S. marketers on behavioral data and automation. “Of the findings, the most notable might be that while marketers who leverage buyer insight / data in their campaigns experience …

Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion Mobile Ad Revenue Jumped 83% In 2012 Hitting Record $8.9 Billion
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Mobile ad revenue in 2012 was up a whopping 82.8% hitting $8.9 billion, according to newly released findings from the U.S. IAB Mobile Marketing Center of Excellence, IAB Europe and IHS. In 2011 it was just $5.3 billion. Search led …

Google Adds Catalogs Feature To Lightbox Ads Google Adds Catalogs Feature To Lightbox Ads

Google introduced a new capability for its Lightbox ads today, adding a Google Catalogs integration option for advertisers. Google first launched the Lightbox ads back in October as part of a set of “engagement ads,” which let advertisers only pay …

Google’s New Databoard Lets You Create Custom Infographics Google’s New Databoard Lets You Create Custom Infographics
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Google has just unveiled a nice little data sharing tool for businesses that aims to keep up with the latest data available from studies Google chooses to include. It lets you easily get right to the data points you’re looking …

Facebook Gives Some Page Admins ‘Pages To Watch’ Module Facebook Gives Some Page Admins ‘Pages To Watch’ Module
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Facebook evidently wants businesses to keep track of their competitors’ pages on the social network, as some admins have spotted a new “Pages To Watch” module in the admin panel. Working from a tip from Blue Mark Digital Director Nick …

Google Aims To Help You Amplify Your Impact Across Social Channels Google Aims To Help You Amplify Your Impact Across Social Channels
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Google has released the recording of a webinar about launching and amplifying your impact across social channels. It’s called, “The New Normal: Brand Engagement in the Age of the Connected Consumer”. “The digital and social revolution has empowered consumers with …

Samsung’s New Icelandic Commercial is Quite Disturbing Samsung’s New Icelandic Commercial is Quite Disturbing

Last fall, shortly after the release of the Galaxy S III smartphone, it seemed that Samsung was on top of its advertising game. The Korean company was skewering its main competition, Apple, in commercials designed to make fun of Apple …

Google Analytics Gets New AdWords Integration Platform Google Analytics Gets New AdWords Integration Platform

Google announced that it’s rolling out a new AdWords integration infrastructure for advertisers in Google Analytics. The company says it’s laying the foundation for adding new AdWords dimensions quickly and a rich set of reports, like enhanced campaign bid adjustments …

Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels Customer Acquisition Via Email Is Skyrocketing Compared To Other Channels
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Custora has a new report out looking at ecommerce customer acquisition, finding that email continues to trend upward rapidly from year to year, and is well ahead of affiliate, banner ads, Facebook and Twitter. In fact, email had quadrupled over …

Facebook Updates Ads Manager Reports Facebook Updates Ads Manager Reports
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Facebook just announced some new updates to Ads Manager Reports. The company says this is the latest move in its recently announced efforts to simplify its ad products, which included reducing the number of available ad units by over half. …

LinkedIn Partners With IDG On New Group Programs LinkedIn Partners With IDG On New Group Programs

LinkedIn has announced a new partnership with IDG Communications to offer IT vendors and marketers new ways to engage wit LinkedIn members. The IDG Enterprise Custom Solutions group will provide services for marketing programs and offerings, building on existing LinkedIn …

Netflix Really Wants ‘House Of Cards’ To Win Some Emmys Netflix Really Wants ‘House Of Cards’ To Win Some Emmys

Netflix has been campaigning hard to win its original shows (especially House of Cards) some Emmy awards. Last week, reports came out that Netflix was having a Freddy’s BBQ truck delivering free lunch to influential players. Freddy’s BBQ is a …

Google Adds Inventory-Aware Campaigns To DoubleClick Search Google Adds Inventory-Aware Campaigns To DoubleClick Search

Today, Google announced the ability to automatically create and optimize DoubleClick Search campaigns based on Google Merchant Center feeds. “We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome,” Google’s Kim Doan tells advertisers. …

Instagram Video Is Already Being Used By Brands Instagram Video Is Already Being Used By Brands

Instagram just got finished showing off its new video features at the big “Facebook event,” and brands are already using it for marketing purposes. Sam Biddle at Gawker’s Valleywag writes, Instagram creator Kevin Systrom is unveiling video for Instagram literally …

Facebook Rolls Out Updates To Page Insights Facebook Rolls Out Updates To Page Insights

Facebook announced today that it is inviting more Pages to provide feedback on recent updates it has made to Page Insights. “These updates, aimed at helping marketers/Page admins better develop content and reach people on Facebook, improve the way we …

Facebook Has One Million Active Advertisers Facebook Has One Million Active Advertisers

Facebook has revealed that it now has over a million active advertisers. It’s unclear exactly when the company hit this milestone, but it dropped the stat in an update in its newsroom, titled, ‘One million Thank Yous“. “Over the past …

Microsoft Makes A Few Advertising Announcements At Cannes Lions Microsoft Makes A Few Advertising Announcements At Cannes Lions

Microsoft has some advertising news today out of Cannes Lions. Last year at Cannes, Microsoft Advertising’s Yarn announced it would be working in partnership with creative agencies and brands on some new ad experiences. Today, they announced a new wave …

Vine Sees Near YouTube-Level Engagement on Twitter Vine Sees Near YouTube-Level Engagement on Twitter

If you’re a brand who’s looking to expand its social media strategy – you better give Vine a look if you’re not already. New data from SocialBakers suggests that Twitter users are almost as likely to engage with your Vine …

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm

Adobe has released a new report analyzing Google’s Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, and found that Google CPCs have increased by 6%, among other …