Data from Social Media Examiner’s fourth annual survey of marketing firms business owners has shown that only 40% of marketers have been utilizing Google+, but that many claim that they’d like to start using the social network. Facebook is still …

Last week, Yahoo announced that it would be implementing a Do Not Track mechanism across its global network by early summertime. The company has also now made a special point of saying that Yahoo Web Analytics will support this as …

Brands have had a month to prepare their Facebook Timelines, but on Friday, their Facebook Pages will be switched to the new Timeline format whether they like it or not. You will no longer have a choice, so I hope …

Google posted what it considers to be best practices for managing mobile campaigns, and some specific instructions for using DoubleClick Search to do so, on its DoubleClick Advertiser blog. Google says to create separate campaigns for each platform you’re targeting, …

Use of online marketing by small businesses is set to increase in 2012, according to a recent poll. AT&T’s Small Business Technology Poll found that 60% of small businesses planned to spend as much or more on online marketing in …

Google Research has released a new study looking at how often ad impressions are accompanied by associated organic results and how the incrementality of ad clicks vary with the rank of those results. Google posts the following highlights on its …

There is no denying the impact of social media when it comes to brand recognition. Professional marketers have recognized this for some time, offering more interesting content to engage customers on this relatively new medium. Why is social media so …

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list …

As if it wasn’t enough for Facebook to start affixing ads in every nook possible, now it appears that the social networking site is changing the requirements for ads so as to push even more ads into the extant ad-laden …

Google posted an hour long video of a Google+ hangout about Google Analytics and how to get more out of it as one of a series fo “Help Desk Hangouts”. Here’s the official description for the video: You’re looking to …

Google Digital Marketing Evangelist Avinash Kaushik opened Search Engine Strategies New York this morning with a keynote, which was largely advising digital marketers to get better and more focused in their marketing strategies. It just so happens that Google announced …

It blew my mind when I first learned that some people now have the job title: “Social Media Strategist.” For a while there, I thought that members of my generation had just brilliantly conned the system into paying them to …

Earlier this year, Microsoft announced an update to negative keywords in AdCenter. This would make it so that negative keywords loaded at the campaign and ad group levels would be combined to filter ad traffic. Before, negative keywords at the …

Cadbury UK loves their Google+ page so much that they made chocolate bars for the page’s co-founders and a chocolate cake that looks just like the Google+ page. The cake is so ornate that you would think the Cake Boss …

In a time when everything has an app–when just about every company worth knowing about is mobile and everyone uses some form of social media–some would say digital services are their first priority. But should that priority come at the …

Marketing agency BBH Labs was been inspired to turn local homeless people into hotspots while attending the South by South West conference in Austin, Texas. Each homeless representative will be given a sign and a 4G connection to alert people …

SXSW, the enormous annual event in Austin, Texas which merges art, music, and technology with a party atmosphere, is making headlines–and waves–with their latest event, “Homeless Hotspots“. Merging marketing with a charitable function, BBH Labs has hired several homeless individuals …

Google Inc. has until the 9th of April to give the Dekalb County Pension Fund investors company documents involving what authorities said was the illegal online marketing of prescription drugs to U.S. consumers by Canadian pharmacies. A Deleware judge entered …

Data suggests that content and ideas online spread most effectively through large numbers of people sharing with small groups. There is little supporting data to prove that influencers are the best way to go viral and share information online. The …

It wasn’t that long ago that Twitter brand pages got an overhaul. In fact, it was about a month ago if you’re going by when the redesign started rolling out to more brands. Not to be outdone by Facebook, however, …

The following Tekken short film, Street Fighter X Tekken: The Devil Within, is already being labeled as “epic.” There is a ton of action packed into this 8 minute movie and the costumes and hairstyles stay true to the videogame. …