Quantcast

All Posts Tagged Tag: ‘Marketing’

Pinterest Search Gets Better For Men (And Some Growth Stats Regarding The Male Gender)

Last year, Pinterest launched Guided Search, a revamp to its search feature enabling users to find things they didn’t necessarily know they were looking for. You can start with a relatively vague keyword, and get additional options to add to help “guide” you in different directions. It’s essentially a nice way of presenting search recommendations. The company has been hard …

Read More

Facebook Video Is Huge. How Should This Affect Your Strategy?

Earlier this month, Facebook revealed that the number of video posts per person has increased 75% globally and 94% in the US. Shortly thereafter, SocialBakers reported that brands on Facebook posted 20,000 more Facebook videos than YouTube videos last month. These stats have sparked a lot of discussion about video marketing throughout the industry. We caught up with marketing consultant …

Read More

Facebook Exchange (FBX) Is Apparently On The Way Out

Facebook launched Facebook Exchange, otherwise known as FBX, back in 2012, and from the sound of it, it may already be going away. FBX enables advertisers to reach Facebook users based on specific actions they’ve taken online, such as visiting their website. This way targeting has increased relevance due to the interest the user has already shown in the advertiser. …

Read More

Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing Report for Q4 2014 (download page) looking at performance data and trends for Google, Yahoo, and Bing. It looks at …

Read More

How SMBs Can Deal With Facebook’s News Feed Changes

In November, Facebook warned businesses that more change was coming to its News Feed algorithm in January. This followed about a year of steady organic Page post reach decline for many of them. The new changes demote posts Facebook deems too promotional. A lot of businesses feel a bit screwed by this as people often like their pages because they’re …

Read More

Why Aren’t SMBs Investing More In Online Marketing?

Local SEO firm BrightLocal recently released some findings from its annual SMB Internet Marketing Survey. These revealed that plenty of small and midsize businesses find online marketing effective, and plan to spend more on it in the future, yet a surprising number of them are dedicating pretty small amounts of money to it. What do you think is holding back …

Read More

Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of 2013, and officially launched the beta last May. They started with a few partner brands, but over the course of …

Read More

How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with their email campaigns to reach a broader audience. Do you incorporate social media into your email marketing campaigns? What tactics to do you use specifically? Are you combining your social media …

Read More

How Email Is Helping StumbleUpon Drive Engagement

Despite the fact that it continues to be a major source of traffic for many websites, StumbleUpon continues to fly somewhat under the radar for a lot of marketers. The company has recently adopted a more email-heavy approach to user engagement, and we reached out to Director of Marketing Anne Gherini to learn more about its strategy. Are you a …

Read More

Pinterest SEO: Things To Consider

A lot of website owners and marketers are still trying to crack the Pinterest nut. If Facebook referrals start evaporating, that will no doubt be the case even more. Currently, Pinterest is second behind Facebook for driving website referrals as far as social networks are concerned. Promoted Pins will be a big storyline this year, and search is a big …

Read More

Is The End Nigh For Your Facebook Traffic?

Facebook is quickly becoming a major force in online video. Over the past year or so, brands have posted more and more video content, and it has now become even bigger than YouTube for sharing videos on Facebook, according to SocialBakers. There is some concern that as brands embrace Facebook as their main channel for video marketing, however, they’re giving …

Read More

What Does It Take To Improve Email Open Rates?

Email is the most important tool for work, according to a recent study from Pew Research. 61% of those surveyed consider email “very important’ to doing their job, compared to just 4% who said the same for social networking sites like Twitter, Facebook, or LinkedIn. Smartphones have only served to aid in the continued relevance of email as our primary …

Read More

Page 8 of 42« First...«678910»203040...Last »