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Marketing on Social Media: You Should Probably Do This By Now Marketing on Social Media: You Should Probably Do This By Now
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If you want an effective way to reach your consumer base and, more importantly, expand the area of that base, there’s no way around it: you need to step up your social media vocab and make that an integral part …

Google Analytics Social Reports Get Backlink URLs, Post Titles Google Analytics Social Reports Get Backlink URLs, Post Titles
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In March, Google announced the release of new social reports in Google Analytics. These included an Overview Report, a Conversion Report, a Social Sources report, a Social Plusgins report, and an activity stream tab. Today, the company announced some further …

Google Maps for Business Unrolls New Website, Tools for the Trade Google Maps for Business Unrolls New Website, Tools for the Trade
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Google has been pushing Google Maps lately towards businesses to foster the understanding that it’s more than just a navigation device, but also a tool that can be utilized to navigate potential customers into the direction of becoming actual customers. …

Google AdWords Now Available on Your Mobile Google AdWords Now Available on Your Mobile

Great news if you’re a fan of AdWords. Google is now giving you full access to the AdWords community right through your mobile device. That’s right, it’s optimized for mobile now. So if you have any spur of the moment …

Exclusive: Adobe on CS6, Creative Cloud, and New Focus Exclusive: Adobe on CS6, Creative Cloud, and New Focus

On Monday, Adobe made some big announcements including the next version of its professional design software suite and a new cloud service for syncing, sharing, and storing files. Although there is always excitement surrounding news from the leading company in digital experiences, this week’s announcements were especially intriguing since they included 14 new products and 4 new Creative Suite additions.

Facebook Studio Launches the Facebook Demo Tool Facebook Studio Launches the Facebook Demo Tool

Facebook Studio, a Facebook website where brands and marketing agencies can hone their marketing on Facebook, this week released a new tool to help marketers visualize their campaigns on Facebook. The Facebook demo tool will allow marketers to preview how …

Thinking Outside the Box of Banner Ad Clicks Thinking Outside the Box of Banner Ad Clicks
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Think seriously for a moment: when was the last time you legitimately saw an ad online and clicked on it to find out more about the product being advertised? Unless you said, “Never,” you are lying because nobody clicks on …

Lee Odden: What You Need to Know about Optimization Lee Odden: What You Need to Know about Optimization
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What is optimization? The dictionary definition, according to Merriam-Webster, optimization is:

LinkedIn Opens New Hong Kong Office LinkedIn Opens New Hong Kong Office

LinkedIn, the social network for business professionals, has just announced on its blog that it’s opened an office in Hong Kong, the 9th of which lies in the Asia-Pacific region. Linkedin presently has roughly 25 million members in the region, …

IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year IAB Report Claims Internet Advertising Brought in $31 Billion in Revenue for the 2011 Year

The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That is a 22 percent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. …

Tumblr And Gnip Partner Up To Offer Data Firehose Tumblr And Gnip Partner Up To Offer Data Firehose

Tumblr is a pretty big deal these days. In January, it hit a major threshold by announcing that the site sees 15 billion pageviews a month. That’s a lot of posts to sift through if you want to find major …

Nielsen Awards Chevrolet’s Soldier Car Commercial Nielsen Awards Chevrolet’s Soldier Car Commercial

Leading auto makers assembled at the New York International Auto Show for Nielsen’s annual Automotive Advertising Awards on April 4th. Nielsen’s winner for most effective auto advertisement was Chevrolet. Executive Vice President of Nielsen Global Automotive, Ian Beavis, also presented …

Facebook “Offers” Now Available for Local Businesses Facebook “Offers” Now Available for Local Businesses
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Facebook began rolling out its “Offers” service to for all business pages this week. The Offers service allows a business to place special offers in the feeds of customers who have previously “liked” that business. The offer will be accompanied …

Google’s Mobile CPC Message: Give It Time Google’s Mobile CPC Message: Give It Time

Google released its Q1 earnings report on Thursday, which included another quarter of decline in cost-per-click, an area which has drawn concern from shareholders and analysts since this happened last quarter. In Q4, the decline was 8%. This time it …

Facebook And Instagram Represent An Important Shift In Social Marketing Strategy Facebook And Instagram Represent An Important Shift In Social Marketing Strategy
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“It seems that Facebook acquired Instagram for two reasons,” Roger Katz, CEO of Friend2Friend, tells WebProNews. Friend2Friend does some of Universal Pictures’ social media campaigns. “The first is clearly a mobile play: Apple and Google are the players who control …

Only 40% of Marketing Firms Using Google+ Only 40% of Marketing Firms Using Google+
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Data from Social Media Examiner’s fourth annual survey of marketing firms business owners has shown that only 40% of marketers have been utilizing Google+, but that many claim that they’d like to start using the social network. Facebook is still …

Do Not Track Supported By Yahoo Web Analytics Do Not Track Supported By Yahoo Web Analytics

Last week, Yahoo announced that it would be implementing a Do Not Track mechanism across its global network by early summertime. The company has also now made a special point of saying that Yahoo Web Analytics will support this as …

Facebook Brand Timeline Deadline Approaches: Are You Being Rushed? Facebook Brand Timeline Deadline Approaches: Are You Being Rushed?
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Brands have had a month to prepare their Facebook Timelines, but on Friday, their Facebook Pages will be switched to the new Timeline format whether they like it or not. You will no longer have a choice, so I hope …

Google On Managing Mobile Search Campaigns Google On Managing Mobile Search Campaigns

Google posted what it considers to be best practices for managing mobile campaigns, and some specific instructions for using DoubleClick Search to do so, on its DoubleClick Advertiser blog. Google says to create separate campaigns for each platform you’re targeting, …

Small Business Online Marketing Use To Increase In 2012, AT&T Poll Says Small Business Online Marketing Use To Increase In 2012, AT&T Poll Says

Use of online marketing by small businesses is set to increase in 2012, according to a recent poll. AT&T’s Small Business Technology Poll found that 60% of small businesses planned to spend as much or more on online marketing in …

New Google Study Looks At Organic Ranking’s Impact On Ad Clicks New Google Study Looks At Organic Ranking’s Impact On Ad Clicks

Google Research has released a new study looking at how often ad impressions are accompanied by associated organic results and how the incrementality of ad clicks vary with the rank of those results. Google posts the following highlights on its …