All Posts Tagged Tag: ‘Marketing’

Forrester: Brands Are Disillusioned With Facebook

Facebook is failing marketers, according to Forrester’s Vice President and Principal Analyst, who says he’s talked to brands, who are becoming increasingly frustrated. This isn’t the first time Nate Elliott has criticized Facebook. Last fall, he wrote an open letter to Mark Zuckerberg about Facebook failing marketers, generating a fair amount of industry discussion. In that, he told the CEO …

Read More

Snail Mail Still Integral to Marketing Campaigns, Says USPS

As traditional snail mail marketing campaigns continue to be replaced with email and social media campaigns, the US Postmaster General is trying to let businesses know that the USPS is still a valuable tool to keep in their marketing toolbox–and not just to keep, but to utilize. “We’re seeing mail being used in some tremendous new ways—especially as part of …

Read More

Yahoo Brings Brands’ Images To Life With New Motion Ads

Yahoo has a new ad format, which “brings images to life”. it’s called Yahoo Motion Ads, which is fitting: Yahoo is selling the format as a way to help brands “tell more engaging stories”. You have to admit, that grilled cheese is a lot more engaging with the steam rising from the cheese. You can almost smell it. Obviously Kraft …

Read More

Google Closes Wildfire To New Customers, Continues DoubleClick Integration

Google acquired Wildfire back in 2012 to bring its social media marketing services to its own customers. Last summer, Google started integrating Wildfire into the DoubleClick platform. Now, Google is going to “limit” its investments in the Wildfire Suite, and stop accepting new sign-ups. Rather, it will continue to integrate it into its other products. Product Management Director Victoria Ransom …

Read More

Love Imagery Can Hurt Sales, Shows Study

Just one month ago stores, magazines, and television were filled with images of perfect couples celebrating Valentine’s Day with the perfect compliment of expensive flowers, jewelry, and chocolates. In the midst of the season, however, it is easy to forget that a large segment of the population is not in a committed relationship. This can lead love marketing to be …

Read More

Most Customers Ignore New Food Menu Items

With the constant variety of new foods to try in fast food restaurants across the country and the major ad campaigns touting the quality of inventive new sandwiches, it would be easy to conclude that new menu items attract customers to restaurants. Based on other data, though, it seems that most restaurant customers are scared of or simply don’t want …

Read More

2014: The Year Affiliate Marketing Grows Up

Affiliate marketing is stagnant and ripe for innovation. In-content “affiliate” or “performance” marketing — driving traffic through product links embedded in original content — is one of the oldest business models on the web and it has barely changed in a decade. This year, 2014, change is emerging. A new affiliate exchange, bringing merchants and publishers together to buy and …

Read More

Selfies Causing Lice Epidemic, According to Lice Removal Business

According to the operator of a California-based lice removal spa, your teenagers are going to get lice because they’re taking so many damn selfies. Apparently, the epidemic has already begun. Heads have been pressed together, duck faces have been made, and your kid now has a head full of critters. Gross. “I’ve seen a huge increase of lice in teens …

Read More

Facebook Restructures Ad Campaigns

Facebook is introducing a new campaign structure, which it says will make it easier for advertisers to organize, optimize and measure their ads. The changes are aimed at advertisers of all sizes. Facebook is taking the process from a two-level approach (campaigns and ads) to a three-level one (campaigns, ad sets, ads): Facebook explains: Campaigns correspond to each of your …

Read More

Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices. Advertisers need not take any additional action to appear …

Read More

Oracle Is Buying BlueKai For Big Data Marketing

Oracle announced on Monday that it has signed an agreement to acquire cloud-based big data platform BlueKai, which offers a solution for personalizing marketing campaigns. According to Oracle, BlueKai has the “world’s largest third party data marketplace to augment a company’s proprietary customer data with actionable information” with over 700 million profiles. The company intends to integrate BlueKai with its …

Read More

Twitter Launches ‘Twitter Marketing Platform Program’

Twitter announced the launch of the Twitter Marketing Platform Program, a new brand encompassing its network of partners – both through its Ads API and in measurement and targeting. “The companies in our new Marketing Platform Program have helped their clients reach new levels of success by improving their clients’ direct response, branding, and live initiatives across multiple verticals,” says …

Read More