Quantcast

Marketing Articles

Adobe Social Is Now Available, And Here’s What It Does Adobe Social Is Now Available, And Here’s What It Does
· 2

Adobe has announced the general availability of Adobe Social, its social marketing solution, which utilizes the Adobe Digital Marketing Suite, and includes extensive analytics into social engagement, as well as ad and app creation, and engagementn and social listening tools …

Here’s What’s Working For B2B Businesses In Search And Social Here’s What’s Working For B2B Businesses In Search And Social
· 8

It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as …

Google Analytics Gets New Shortcuts Google Analytics Gets New Shortcuts
· 3

Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in “record time.” Google is all about speeding things up, and this should help …

Read This, And Tell Me StumbleUpon Isn’t An Amazing Marketing Tool Read This, And Tell Me StumbleUpon Isn’t An Amazing Marketing Tool
· 15

Some things don’t change. StumbleUpon, after all these years, can still be a great driver of traffic to your website, despite how little it has changed in comparison to other social services. Think about how much Facebook has changed over …

Facebook’s Sponsored Search Results Go Live Facebook’s Sponsored Search Results Go Live
· 1

Last month, Facebook began testing a new feature for advertisers. “Sponsored Results” allow marketers to purchase ads that appear within search results in Facebook’s search bar when a user types a certain keyword. Now, according to TechCrunch, Facebook is telling …

Pinterest Mobile Apps Should Lead To More Users, Sales And Brand Engagement Pinterest Mobile Apps Should Lead To More Users, Sales And Brand Engagement

It’s remarkable how Pinterest has been able to gain such traction in the social media space with such dominant forces like Facebook and Twitter to compete with, although rather than directly competing, Pinterest has managed to use Facebook and Twitter …

HootSuite Adds Yammer to its App Directory HootSuite Adds Yammer to its App Directory
· 1

HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social …

Instagram Sees 40% Adoption From Top Brands Instagram Sees 40% Adoption From Top Brands

In the past few years, it’s become impossible for the world’s biggest brands to ignore social media. First, having a robust Facebook presence was imperative. Then, it was Twitter. Later, brands had to spread their resources across newer networks like …

Mars Rover Gets Tribute From Oreo Mars Rover Gets Tribute From Oreo
· 2

As you may know, the Mars Rover, Curiosity, has safely landed on the planet, beginning a two-year mission. Oreo is honoring the event with the following image, posted to its Facebook page (and on its website): Oreo16 hours ago Now, …

Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook
· 57

I probably don’t have to tell you that Chick-fil-A is at the center of a great deal of controversy these days, concerning its open views on gay marriage. These views have led to a seemingly endless debate among Chick-fil-A supporters, …

Google Analytics Multi-Channel Funnels Reporting Gets API Google Analytics Multi-Channel Funnels Reporting Gets API
· 3

Google has released the Multi-Channel Funnels API, a feature the company says has been heavily requested since they released Multi-Channel Funnels in Google Analytics last year. “The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, …

Google Acquires Wildfire To Offer Social Media Marketing Services Google Acquires Wildfire To Offer Social Media Marketing Services
· 1

Google has gotten into the social media marketing business with the acquisition of Wildfire. The company has been around for about four years, and has managed to grow to 400 employees and 16,000 customers. Its social media brand management services …

What Google Now Can Teach You About Reaching Your Customers What Google Now Can Teach You About Reaching Your Customers
· 11

At Google I/O last month, Google revealed what could be the beginning of the future of how you use Google . Google Now was revealed as one of several prongs in a shift in mobile search strategy that Google has …

GM Marketing Head Joel Ewanick Resigns Just a Couple of Months After Yanking Facebook Ads GM Marketing Head Joel Ewanick Resigns Just a Couple of Months After Yanking Facebook Ads

Barely two months after we learned that General Motors was yanking nearly $10 million worth of Facebook ads, the man behind that decision is no longer working for the company. Joel Ewanick, GM’s marketing chief, has resigned his position effective …

Look At All These Things Facebook Is Doing For Your Page Look At All These Things Facebook Is Doing For Your Page
· 13

Now that Facebook is a public company, it’s more focused on businesses than ever before. Facebook has been a tremendous tool for businesses for years (some businesses more than others), but the company is doing more with Facebook ads and …

Nestle Forgets That Every Dude in a Bear Suit Kind of Looks Like Pedobear
· 2

Although Nestle claims that they had no idea one of their recent Facebook uploads resembled an internet icon of pedophilia, it’s incredibly difficult to believe that nobody on the social media team had an “Oh sh*t” moment before posting. Nestle …

Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers Brand Awareness Is The Top Goal For Facebook Ads, Say Marketers

“Why do you buy advertising on Facebook?” That very simple question was asked to marketers in a survey from Ad Age and Citigroup. The respondents were given six different reasons; build brand awareness, drive traffic, build fans or “likes,” stay …

Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook Post-IPO, Five Times As Many Advertisers Say They’re Pulling Money Out Of Facebook
· 9

Although Facebook’s stock price has slowly crept back over $31, its low point last month of $25.52 (after opening at $38) reflected a declining confidence in Facebook’s ability to monetize. And after General Motors publicly yanked all of its ad …

Mike Tyson’s Famous Ear Bite Is Helping Evander Holyfield Sell BBQ Sauce Mike Tyson’s Famous Ear Bite Is Helping Evander Holyfield Sell BBQ Sauce
· 1

Apparently, Mike Tyson and Evander Holyfield are getting along just fine. At least their relationship is good enough that they can joke about one of the most famous moment in sports history to sell BBQ sauce. If you don’t know …

The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy

When the country and, really, the world is descending into an economic sinkhole, you have to play your hand carefully when it comes to how you try to gin up some business and stay afloat. Typically, you’ll see companies shake …

Barry Becher, Television Marketing Guru, Dead at 71 Barry Becher, Television Marketing Guru, Dead at 71
· 1

Barry Becher is a name you may not immediately recognize, but there’s a very strong possibility you’re extremely familiar with his television commercials. Becher, along with partner Ed Valenti, are credited as creating modern-day infomercial marketing with their Ginsu knife …