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People Prefer Brand Facebook Pages To Brand Websites. Don’t Blow It. People Prefer Brand Facebook Pages To Brand Websites. Don’t Blow It.
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Facebook has over 900 million active users around the world. That is a lot of potential exposure for brands, and a Facebook Page/Timeline is a heck of a lot easier to set up than a website. Results from a survey …

HootSuite Launches a New Integrated Collaboration Tool HootSuite Launches a New Integrated Collaboration Tool
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HootSuite, a social media management platform used by companies to coordinate their social marketing across multiple social network platforms, today announced the launch of what it is calling HootSuite Conversations. The feature is an integrated real-time collaboration tool for user …

Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics Facebook Is Tracking What You Buy to Provide Marketers Better Ad Analytics
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Facebook’s already tenuous relationship with its users over privacy and the sharing of personal information has a new wrinkle, as it looks like Facebook has waded into the retail sales tracking business. According to The Financial Times, Facebook has already …

Facebook Launches Strategic PMDs Program Facebook Launches Strategic PMDs Program

At Salesforce’s Dreamforce conference, Facebook announced a new designation for “top marketing developers,” called Strategic Preferred Marketing Developer. “The designation is reserved for a small group of PMDs that are driving outstanding results in the Facebook marketing developer ecosystem and …

What Does The New StumbleUpon Mean For Your Referrals? What Does The New StumbleUpon Mean For Your Referrals?
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This week, StumbleUpon launched a new iOS app with some big changes to the homepage and how users stumble through content, among other things (see our full review and interview with the company here). While the changes have only come …

You’ve Never Loved Anything in Your Life More Than This Lady Loves Her Bacon Sundae

I’m not surprised that a sweet and savory explosion of vanilla ice cream, chocolate, caramel, and bacon is pretty good. But I am surprised that there’s a human on the planet that could get this excited about it. This woman …

Google Shopping Gets More Merchant-Friendly Google Shopping Gets More Merchant-Friendly
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Google announced some changes it has made for merchants in Google Shopping. For one, Google Trusted Stores annotations now appear on product pages within Google Shopping. Google says this provides merchants with “greater ability to attract new customers” and helps …

Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads
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Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads …

Email Is Still Huge, And That’s Where People Want To Be Marketed To Email Is Still Huge, And That’s Where People Want To Be Marketed To
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Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has. What …

Google Finally Launches Demographic Targeting Options For Display Network Google Finally Launches Demographic Targeting Options For Display Network

Two years ago, Google launched demographic targeting in beta for the Google Display Network, and finally, the company is expanding it to more advertisers. The feature simply lets you show ads based on certain demographic categories like age and gender. …

Adobe Social Is Now Available, And Here’s What It Does Adobe Social Is Now Available, And Here’s What It Does
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Adobe has announced the general availability of Adobe Social, its social marketing solution, which utilizes the Adobe Digital Marketing Suite, and includes extensive analytics into social engagement, as well as ad and app creation, and engagementn and social listening tools …

Here’s What’s Working For B2B Businesses In Search And Social Here’s What’s Working For B2B Businesses In Search And Social
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It’s an ongoing struggle for businesses to figure out how to get the most out of their marketing budgets. While email has proven time and time again to be an incredibly effective channel, there’s still a lot of question as …

Google Analytics Gets New Shortcuts Google Analytics Gets New Shortcuts
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Google announced the launch of Shortcuts in Google Analytics. These, as Google explains, are designed to get your the exact view you want of your data in “record time.” Google is all about speeding things up, and this should help …

Read This, And Tell Me StumbleUpon Isn’t An Amazing Marketing Tool Read This, And Tell Me StumbleUpon Isn’t An Amazing Marketing Tool
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Some things don’t change. StumbleUpon, after all these years, can still be a great driver of traffic to your website, despite how little it has changed in comparison to other social services. Think about how much Facebook has changed over …

Facebook’s Sponsored Search Results Go Live Facebook’s Sponsored Search Results Go Live
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Last month, Facebook began testing a new feature for advertisers. “Sponsored Results” allow marketers to purchase ads that appear within search results in Facebook’s search bar when a user types a certain keyword. Now, according to TechCrunch, Facebook is telling …

Pinterest Mobile Apps Should Lead To More Users, Sales And Brand Engagement Pinterest Mobile Apps Should Lead To More Users, Sales And Brand Engagement

It’s remarkable how Pinterest has been able to gain such traction in the social media space with such dominant forces like Facebook and Twitter to compete with, although rather than directly competing, Pinterest has managed to use Facebook and Twitter …

HootSuite Adds Yammer to its App Directory HootSuite Adds Yammer to its App Directory
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HootSuite today announced that it is adding Yammer to its growing list of supported social network platforms. Yammer is now available through the HootSuite App Directory. HootSuite is a social media management platform used by companies to coordinate their social …

Instagram Sees 40% Adoption From Top Brands Instagram Sees 40% Adoption From Top Brands

In the past few years, it’s become impossible for the world’s biggest brands to ignore social media. First, having a robust Facebook presence was imperative. Then, it was Twitter. Later, brands had to spread their resources across newer networks like …

Mars Rover Gets Tribute From Oreo Mars Rover Gets Tribute From Oreo
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As you may know, the Mars Rover, Curiosity, has safely landed on the planet, beginning a two-year mission. Oreo is honoring the event with the following image, posted to its Facebook page (and on its website): Oreo16 hours ago Now, …

Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook Controversy Makes Chick-fil-A One Of The Fastest Growing Brands On Facebook
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I probably don’t have to tell you that Chick-fil-A is at the center of a great deal of controversy these days, concerning its open views on gay marriage. These views have led to a seemingly endless debate among Chick-fil-A supporters, …

Google Analytics Multi-Channel Funnels Reporting Gets API Google Analytics Multi-Channel Funnels Reporting Gets API
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Google has released the Multi-Channel Funnels API, a feature the company says has been heavily requested since they released Multi-Channel Funnels in Google Analytics last year. “The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, …