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All Posts Tagged Tag: ‘Marketing’

Facebook Ads Get Cross-Device Reporting

Facebook announced the launch of cross-device reporting for ads, giving advertisers the ability to see how people are moving across mobile apps and the web before they convert. You can access cross-device conversions and campaigns via Edit Columns in Facebook Ad Reports. You’ll see “Cross-Device” on the left-hand side. “Imagine seeing an ad for a product on your mobile phone …

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Twitter Gives Advertisers Objective-Based Campaigns, Pricing

Twitter announced a new way to optimize Twitter Ad campaign performance with objective-based campaigns, reports, and pricing. Advertisers will be able to create and optimize successful campaigns, while only paying for the actions that are “aligned with” their marketing objectives. These campaigns and pricing are available in beta to SMBs and API partners around the world, and will be rolling …

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Kevin Spacey To Tell The Advertising Industry What’s Up

Frank Underwood himself will be headlining the Interactive Advertising Bureau’s Mixx Conference next month, the IAB announced. Kevin Spacey will will deliver a keynote address on September 30th, with a “special presentation discussing how digital platforms are transforming the way that artists and content creators thrive in today’s entertainment landscape.” If you’ll recall, Spacey gave a tremendous presentation about the …

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Instagram Brand Posts Get 3X The Engagement Of Facebook Posts [Report]

Apparently Instagram is an absolute beast for brands when it comes to post engagement. Shareablee released some stats comparing Facebook and Instagram during the second quarter for brands in the U.S., indicating that Instagram is seeing three times the engagement per post compared to Facebook. The firm shared the following stats with AdWeek: – 2.5 million brand posts on Facebook …

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Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer’s eyes on their brand, and keep their brand in front of them. Modern marketing may have started with a booth at fairs, print ads in newspapers, and 30-second TV spots, but today’s advertising is very different. The Internet requires a vastly …

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LinkedIn Is Acquiring B2B Marketing Platform Bizo

LinkedIn announced that it is acquiring B2B brand marketing platform Bizo. The price is about $175 million (subject to adjustment) in a combination of about 10% stock and 90% cash. Bizo offers products to help brands with their display and social advertising programs. It specifically caters to B2B customers. “B2B marketers use Bizo to target prospects within professional segments, and …

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Uber ‘Honors’ Pride Week with On-Demand Weddings

On-demand car company, ride-sharing purveyors, or disruptors of the taxi game – whatever you want to call them, Uber is known for creative marketing stunts. Last year, the company offered to deliver kittens for people to play with. Then, during Christmas, they delivered Christmas trees. Now, in honor of San Francisco’s LGBT Pride week, Uber is offering to marry you …

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Facebook’s Bleeding Teen Users, Right? Not So Fast…

Facebook, that magical place of college hookups, ex-stalking, and most importantly, exclusivity, is no more. To many, the real Facebook died years ago when Mark Zuckerberg and company decided that it had to be an egalitarian network. Facebook died when your grandma started liking your posts. What we have now is Facebook, said with a palpable derision. Facebook is where …

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Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more expensive to advertise on Facebook. The question becomes: is it worth it? Do you see enough success from Facebook ads …

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Google Looks At Apparent IE Sponsored Post Spam

Tech blogger/investor Michael Arrington revealed that someone who claimed to be a “social strategist on behalf of Microsoft” tried to get him to write about Internet Explorer for payment. The message he got says: Hi Michael, I work as a social strategist on behalf of Microsoft, and I wanted to invite you to collaborate on a sponsored post opportunity for …

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Twitter Forecast: Cloudy with a Certainty of Hyperlocal Weather Targeted Ads

In the near future, you can expect to see a new type of promoted tweet that’s appearing in your feed because it’s raining outside. Or because the forecast calls for a b-e-a-utiful weekend. Twitter has partnered with The Weather Company (Channel), who will be “the first media partner to tap into Twitter’s ad API,” to allow marketers to target, in …

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Pinterest Gives Your Business Another Reason To Pay Attention

Pinterest has moved another step closer to being a major search tool with the addition of Guided Search to its website. The feature launched on Pinterest’s mobile apps in April, but will now be available across the broader Pinterest experience, just as the company is beginning to give businesses a way to reach consumers in search results with ads. Do …

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