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Google Adds Enhanced Campaigns Support To DoubleClick Search Google Adds Enhanced Campaigns Support To DoubleClick Search

Last week, Google unveiled “Enhanced Campaigns” sending ripples of both worry and elation throughout the marketing world. Google describes it as an evolution of AdWords, but critics are worried about the control they’re forced to give up, among other things. …

Developing Social Strategies For Clients: Thinking Beyond Facebook Developing Social Strategies For Clients: Thinking Beyond Facebook
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Developing a solid social media strategy for a client of your firm isn’t easy. Unfortunately, when the term “social media” comes up in a meeting with a prospect, the reaction is all too often “yes – we tried Facebook, spent …

The Top Search Trends During The Super Bowl The Top Search Trends During The Super Bowl

Google revealed on Monday what the top trending searches were during the Super Bowl (US). The top five were: 1. M&M’s 2. Beyonce 3. Baltimore Ravens 4. San Francisco 49ers 5. Colin Kaepernick Very interesting that “power outage” didnt’t make …

Controversial VW Ad Gets Plenty Of Views, Plenty Of Buzz Controversial VW Ad Gets Plenty Of Views, Plenty Of Buzz
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A particular Volkswagen ad that aired during the Super Bowl brought a fair amount of controversy with it. The ad, called “Get in. Get Happy.” features a guy from Minnesota going around his office and talking with a Jamaican accent, …

Oreo Outage Tweet Is Social Marketing Done Right Oreo Outage Tweet Is Social Marketing Done Right
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Oreo seems to have the social media marketing thing down. During the infamous power outage during last night’s Super Bowl, the beloved cookie brand quickly thought on its feet and tweeted this: Power out? No problem. twitter.com/Oreo/status/29… — Oreo Cookie …

Super Bowl Should Highlight Growing Significance Of Mobile Ads Super Bowl Should Highlight Growing Significance Of Mobile Ads

The Super Bowl, for many, is as much about advertising as it is football. As smartphone and tablet use continue to climb, television-watching in general is becoming a much more interactive experience for consumers, and obviously advertisers want to take …

Some Highlights For Marketers From Facebook’s Earnings Some Highlights For Marketers From Facebook’s Earnings

Facebook, as you may know, released its Q4 and full-year earnings on Wednesday. Between the release and the earnings call, the company provided plenty of info for us all to absorb, including various statements made by CEO Mark Zuckerberg. COO …

Google Adds New Measurement Features To AdWords For Video Google Adds New Measurement Features To AdWords For Video

Google announced the launch of several new measurement features for AdWords for Video designed to bring some consistency among video ad reporting and other forms of media. One of the features is Reach & Frequency reporting. AdWords For Video will …

Another Great Report For Google Product Listing Ads Another Great Report For Google Product Listing Ads

Google Shopping is turning out to be a hit for Google and for advertisers, it seems. We keep seeing report after report come out with nothing but positive data. Earlier this month, we looked at data from Kenshoo indicating that …

Is The Future Of Marketing In Genetics? Is The Future Of Marketing In Genetics?
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At risk of sounding like a total nutjob, I want to explore some interesting technologies that are developing that could one day have an impact on how marketers target their audiences, and how consumers are fed information by those who …

Mobile Ads Could Rake in $11.4 Billion in 2013 Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide …

Here’s How Your Brand Can Get More Out Of Google+ Here’s How Your Brand Can Get More Out Of Google+
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Google recently posted a webinar to YouTube to help brands make more of their Google+ experiences. Here’s the video description: We’ve seen many brands engage with Google+ users, in fact, brands created over 1 million pages in just a few …

Former Googler Talks About Google’s Changes And Controversies Former Googler Talks About Google’s Changes And Controversies
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Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing …

Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns

Twitter has just unveiled some new options for advertisers who use Promoted Tweets inside search results which allow them to both manually and automatically improve their campaigns across the platform. First up, Twitter has added new manual features for negative …

Facebook Launches Preferred Marketing Developer Center Facebook Launches Preferred Marketing Developer Center

Facebook has launched a new resource for marketers looking to find companies that can help them build enterprise tools and apps. It’s called the Preferred Marketing Developer Center, and is an extension of the program Facebook began earlier this year. …

Google Tag Manager Gets Built-In Templates For Popular Tags Google Tag Manager Gets Built-In Templates For Popular Tags
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In October, Google announced the launch of Tag Manager, a tool for consolidating the various tags you use for your site into one snippet of code, and enabling you to manage them from a single interface. Google has now teamed …

Here Are Some Clear Business Uses For Pinterest Here Are Some Clear Business Uses For Pinterest
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Pinterest has been the largest growing social network of the past year. According to data out this week from Nielsen, it’s in fourth place in terms of unique PC visitors in the U.S., just behind LinkedIn (with the top two …

Google Adds Features To DoubleClick For Publishers Google Adds Features To DoubleClick For Publishers
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Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers. Publishers can use internal redirects when delivering a DFA campaign from DFP, “reducing impression loss, improving ad …

Facebook Updates Promoted Posts With Better Country Targeting Facebook Updates Promoted Posts With Better Country Targeting
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Facebook has launched an update for Promoted Posts, so advertisers can better target countries where the majority of their fans are. “We heard your feedback that using Promoted Posts in certain instances caused an unexpected increase in out-of-country engagement,” says …

Will Brands Shift Focus Away From Facebook? Will Brands Shift Focus Away From Facebook?
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Facebook is a public company. Perhaps you’ve heard. For years, the social network has been a tremendous way for businesses to promote themselves and their products and services to customers and prospects for free, by way of Facebook Pages. There …

Twitter Study Says Twitter Exposure Drives Purchases Twitter Study Says Twitter Exposure Drives Purchases

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to …