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Marketing Articles

Is The Future Of Marketing In Genetics? Is The Future Of Marketing In Genetics?
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At risk of sounding like a total nutjob, I want to explore some interesting technologies that are developing that could one day have an impact on how marketers target their audiences, and how consumers are fed information by those who …

Mobile Ads Could Rake in $11.4 Billion in 2013 Mobile Ads Could Rake in $11.4 Billion in 2013

A new Gartner report estimates that worldwide mobile advertising revenue could reach $11.4 billion in 2013. That would be greater than an 18% increase from 2012, which saw $9.6 billion in mobile ad revenue. The analyst also predicts that worldwide …

Here’s How Your Brand Can Get More Out Of Google+ Here’s How Your Brand Can Get More Out Of Google+
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Google recently posted a webinar to YouTube to help brands make more of their Google+ experiences. Here’s the video description: We’ve seen many brands engage with Google+ users, in fact, brands created over 1 million pages in just a few …

Former Googler Talks About Google’s Changes And Controversies Former Googler Talks About Google’s Changes And Controversies
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Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing …

Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns

Twitter has just unveiled some new options for advertisers who use Promoted Tweets inside search results which allow them to both manually and automatically improve their campaigns across the platform. First up, Twitter has added new manual features for negative …

Facebook Launches Preferred Marketing Developer Center Facebook Launches Preferred Marketing Developer Center

Facebook has launched a new resource for marketers looking to find companies that can help them build enterprise tools and apps. It’s called the Preferred Marketing Developer Center, and is an extension of the program Facebook began earlier this year. …

Google Tag Manager Gets Built-In Templates For Popular Tags Google Tag Manager Gets Built-In Templates For Popular Tags
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In October, Google announced the launch of Tag Manager, a tool for consolidating the various tags you use for your site into one snippet of code, and enabling you to manage them from a single interface. Google has now teamed …

Here Are Some Clear Business Uses For Pinterest Here Are Some Clear Business Uses For Pinterest
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Pinterest has been the largest growing social network of the past year. According to data out this week from Nielsen, it’s in fourth place in terms of unique PC visitors in the U.S., just behind LinkedIn (with the top two …

Google Adds Features To DoubleClick For Publishers Google Adds Features To DoubleClick For Publishers
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Google announced that it is launching internal redirects to DoubleClick for Advertisers, custom creatives and mobile data transfer features to DoubleClick for Publishers. Publishers can use internal redirects when delivering a DFA campaign from DFP, “reducing impression loss, improving ad …

Facebook Updates Promoted Posts With Better Country Targeting Facebook Updates Promoted Posts With Better Country Targeting
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Facebook has launched an update for Promoted Posts, so advertisers can better target countries where the majority of their fans are. “We heard your feedback that using Promoted Posts in certain instances caused an unexpected increase in out-of-country engagement,” says …

Will Brands Shift Focus Away From Facebook? Will Brands Shift Focus Away From Facebook?
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Facebook is a public company. Perhaps you’ve heard. For years, the social network has been a tremendous way for businesses to promote themselves and their products and services to customers and prospects for free, by way of Facebook Pages. There …

Twitter Study Says Twitter Exposure Drives Purchases Twitter Study Says Twitter Exposure Drives Purchases

Twitter has partnered with Compete for another study that shows that exposure on Twitter is good for business. This time, they looked at Twitter’s effect on online shopping by analyzing 7,600 users and their purchasing behavior as it pertains to …

Amazon Launches Pages And Posts For Brands Amazon Launches Pages And Posts For Brands
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Amazon has “Pages” for brands now. These come with custom URLs, the ability to post messages across Amazon and Facebook, and their own analytics. TechCrunch’s Ingrid Lunden reports that the company is quietly pushing these out, though the analytics are …

T-Mobile Hires New Chief Marketing Officer T-Mobile Hires New Chief Marketing Officer
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T-Mobile announced this weekend that it has appointed Michael Sievert as the company’s new chief marketing officer. Sievert began his new position today. Sievert has 20 years of marketing experience with companies such as Clearwire, AT&T Wireless, Microsoft, IBM, and …

BlueGlass Acquires Digital Marketing Agency Quaturo BlueGlass Acquires Digital Marketing Agency Quaturo

BlueGlass announced today that it is has acquired digital marketing agency Quaturo, and that Kevin Gibbons will join the company and form BlueGlass UK. “Bootstrapped from day 1, BlueGlass continues to build an independent global company (offices now in London, …

Google Changes AdWords Impression Share Reporting Google Changes AdWords Impression Share Reporting
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Google is rolling out changes for AdWords Impression share reporting (the number of impressions received in a campaign or ad group divided by the estimated number of impressions you were eligible to receive) in AdWords. Google is adding new columns …

Facebook: Facebook Exchange Is Doing Better Than Google Exchange Facebook: Facebook Exchange Is Doing Better Than Google Exchange
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In June, Facebook announced the Facebook Exchange. In September, it launched out of beta. According to the company, it is already doing better than Google. AdWeek ran a “sitdown” with Facebook sales chief Carolyn Everson and GroupM chief digital officer …

Google Adds iOS App Download Tracking To AdWords Google Adds iOS App Download Tracking To AdWords

Google announced today that it has launched the ability to track iOS downloads that were driven by in-app display ad campaigns in AdWords. You could already track Android app downloads within AdWords, but this will make for a more complete …

Google Real Time Analytics Gets Profile Support Google Real Time Analytics Gets Profile Support
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Google is rolling out Real Time support for profiles in Google Analytics. Data from the Real Time Analytics feature (launched last year in beta), will be profile specific and obey the filtering that you have set up on your own …

Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page Only 6% of Your Facebook Fans Actually Care Enough to Engage with Your Page

If you run a Facebook page and you’re main focus involves increasing your total number of “likes,” you’re doing it wrong. That’s the takeaway from a new study from Napkin Labs. According to their findings, a large majority of your …

Facebook Launches Global Brand Pages Facebook Launches Global Brand Pages

Facebook announced the launch of Global Pages for bands. The company describes this as a new structure to provide the best, localized experiences for brands’ customers. The company has been testing the feature for months, but is now making it …