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Booyah Taps Google Maps API, Places to Take MyTown International

Booyah announced today that it is taking MyTown international.

 The company has launched support for MyTown (for the iPhone, iPod touch and iPad) across Canada, the United Kingdom and Australia. The company says this makes MyTown the first to support global check-ins utilizing the recently launched Places Web Service via the Google Maps API.

MerchantCircle Gives Merchants Their Own Version of Foursquare

Local business social network MerchantCircle has launched a "Mayors" program to its 1.4 million members, no doubt an attempt to capitalize one the growing popularity of Fourquare.

Yahoo Releases PlaceFinder to Spread Location Awareness

Yahoo has announced the public release of Yahoo PlaceFinder, a web service providing multi-language global geocoding of named places, that replaces the Yahoo Maps Geocoding API.

What PlaceFinder does, is allow developers to make their apps location-aware. Yahoo’s official overview for the service:

Google Latitude API Launched at Google I/O
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During Google I/O today, out here in San Francisco, Google announced among many other things, that it is opening up a Google Latitude API.

Google Latitude is of course the company’s major component in the increasingly competitive location space. With the release of the API, its presence will be felt much more greatly throughout the mobile web. The company calls the API an "easy and safe way" to use Latitude location with any apps/services.

Upgrading Local AdWords Ads to Location Extensions

Google is about to transition local business ads in advertisers’ AdWords accounts to ads that are compatible with the location extensions the company introduced last year.

Mobile and Location Fueling the Design of Future Search

There’s no question that location is playing an increasingly great role in how people obtain and share information. We recently looked at where location fits into the SEO equation.

Facebook Location Features to Involve Places Tab?
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Reports of Facebook launching location features have been circulating for quite some time. Such features were widely expected to be launched at the company’s F8 developer conference last month, but while Facebook did make some pretty big announcements, location features were not among them.

Where Does Location Fit into the SEO Equation?
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We’re living in an increasingly open and revealing world where people are eager to tell you where they are, where they’ve been, and where they’re going. Not everyone is so eager, but location-sharing is a rising trend that is not to be ignored. Naturally, the phenomenon will have a growing impact on search.

There is still plenty of room for conversation about what location means to search.  Tell us what you think.

Facebook Revisits Privacy Policy Ahead Of New Features

At this point, it seems inevitable that people will object to every little tweak Facebook makes; even a 99.9 percent success rate would leave around 400,000 users unhappy.  But Facebook has proposed some revisions to its Privacy Policy and Statement of Rights and Responsibilities in what appears to be an attempt to prepare everyone for some rather big changes.

Why MapQuest Should Be Considered in Your Local Marketing Mix
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I don’t think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare, Gowalla, Twitter, Facebook (soon), and of course Google.

As reported earlier this week, Google noted that a third of its searches via the mobile web pertain to some aspect of the searcher’s local environment, and that they think of location as a "hugely important signal".

Google: Location a “Hugely Important” Signal
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Google made a couple of interesting comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch reports that Diana Pouliot – Director of Mobile Advertising at Google says a third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment.

Gowalla 2.0 Launches for iPhone
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Gowalla is a service that has been getting a lot of buzz lately. If you’re not familiar with it, it’s a location-based social networksing service that comes in the form of mobile apps. Gowalla announced today, the availability of Gowalla 2.0 for the iPhone 3G and 3GS platforms.

Gowalla highlights the following new features with this version:

Report: Facebook Location Feature To Bow At f8

At the first f8 conference, Facebook Platform was launched.  Facebook Connect was announced the second time around.  And now, as f8 2010 draws near, a report’s indicated that Facebook will finally unveil a feature having to do with users’ physical locations.

Twitter Makes Geotagging Tweets Possible

Back in the summer, Twitter announced that it was working on an API to give developers the ability to geotag tweets. The company has now made that available.

There is no geotagging on Twitter.com yet, but Twitter apps will now be able to support it. So potentially, you will be able to geotag tweets and show the location from where you tweeted.

Airlines Using Social Media To Relay Location In The Sky

No, this is not about God using Twitter so if you have any issues around that please put them aside now. This is actually about a service that some airlines are putting in place that utilizes Twitter and Facebook to update those who care where you actually are while flying from point A to point B. Just another update on every minute of everyone’s life brought to you by social media.

Mashable reports:

Location Adds Purpose and Context to Twitter
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Knowing where people are tweeting from can enrich the Twitter experience in many cases. It appears that Twitter agrees with this, and has some wheels in motion.

Location can add context to a tweet, or to a conversation in general. More geo-information would serve only to make Twitter a more valuable tool. Dan Frommer says Twitter’s next project is location. He writes: