All Posts Tagged Tag: ‘Local’

Google: People Expect Search Ads To Be Locally Relevant

Google is sharing some new research on local search from Ipsos MediaCT and Purchased, which the search giant commissioned in order to get a better grasp on consumers’ local search behavior. The research looks at over 5,000 people, who completed an online survey or logged their smartphone search and in-store activities in a mobile diary. “Here’s what we learned,” says …

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Google Removes Some Zagat Reviews, Says Overall Ratings For Businesses May Be Affected

Some businesses may soon find that their ratings on Google have changed for better or for worse. They’re doing away with old anonymous Zagat reviews – the ones where the person’s name is “A Zagat User.” Google’s Jade Wang wrote in the Google and Your Business forum (via Barry Schwartz): To show a consistent reviews experience to our users, reviews …

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Businesses Frustrated With Yelp Reviews On Yahoo

Yelp has been in the headlines as business owners have been complaining. You’re shocked, right? This seems to be a narrative that the company just can’t shake. One of the big topics this week has been about a deal Yelp made with Yahoo, which saw the search engine replace its own local reviews with Yelp’s. This has not gone over …

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Mobile Local Ad Revenue Expected To Triple Over Next Five Years

Mobile local ad revenues in the U.S. are expected to hit $4.5 billion this year, according to a new report from BIA/Kelsey. That would be a massive increase over last year, which saw $2.9 billion. And that’s really just the beginning. The firm is projecting mobile local ad revenues to more than triple over the next five years, reaching as …

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Google Wants To Get Better At Indexing Your Business Info

Google has released some recommendations for webmastesr to help them get the search engine to identify and surface business info like phone numbers, business locations, and opening hours. They also launched support for schema.org to help specify preferred phone numbers using structured data markup. “Many people also turn to Google to find and discover local businesses, and the best information …

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Yahoo Launches Yelp Integration For Local Search

We heard last month that Yahoo and Yelp were teaming up to add local business reviews to Yahoo’s local search results. Yahoo CEO Marissa Mayer reportedly revealed the partnership in an employee meeting. These things never stay inside the company. Anyhow, both companies have now announced the partnership and integration. When Yahoo users in the U.S. look up local businesses, …

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Yelp Gets Blasted By Business Owners And Celebrity

Yelp is taking some harsh criticism in the media once again. Its handling of fake reviews is coming under fire, as is its worth to consumers. Business owners are speaking out (as usual), and celebrity chef/TV personality/food writer Andrew Zimmern, who has been critical of Yelp in the past, is calling it “worthless”. Do you agree with Zimmern or does …

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Google Changes Result In Duplicate Listings For Businesses

Google has run into some “complications” upgrading local businesses to the new Places dashboard. In some cases, businesses’ accounts and another accounts that they don’t control were both verified for the same business using the old Places dashboard. In other cases, the businesses may have verified multiple times from the accounts they do control. Either way, it has resulted in …

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Google Makes Deal With Local Publishers In U.S.

Google and The Local Media Consortium, which is made up of 800 newspapers and 200 local broadcast outlets from 41 member companies throughout the U.S., announced a strategic partnership, which will see Google providing the consortium’s members with ad products. The consortium will launch a private ad exchange powered by Google’s DoubleClick Ad Exchange technology. Additionally, members will have access …

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Google Updates Quality Guidelines For Businesses

Google announced that it has made some tweaks to the Google Places Quality Guidelines, specifically for business names. The changes illustrate how you can add descriptors. Jade Wang announced the update ion a post on the Google Product Forums. Under “Business Name,” it now says: Your title should reflect your business’s real-world title. In addition to your business’s real-world title, …

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Google Adds Regional Dialects To Business Categories

Late last month, Google announced that it was adding 1,000 new categories in the new Places dashboard for businesses. This is an effort to significantly expand the breadth of available categories internationally. The announcement was made in the Google product forums, and on Friday, that announcement received an update from Google’s Jade Wang, who had some additional news to share: …

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Yelp Launches New Interface, Business Pages

Yelp announced that it is rolling out a new site design along with a new look for business pages. Rather than making a few teaks, the’ve elected to take the “from the ground up” approach. The new design plays up local content contributed by Yelp users, while also making it easier to find business info. “Since photos are used to …

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