All Posts Tagged Tag: ‘local advertising’

Yahoo Expands Local Ads with Belo Deal

Yahoo has announced an agreement with TV company Belo Corp. to deliver ads across Yahoo sites in Belo’s 15 local TV markets in the U.S. The two companies formed a partnership over local news video in early 2008, now they’re expanding their partnership. “The deal marries Belo’s seasoned local sales capabilities and leading television station Web sites with Yahoo!’s market …

Read More

Google SVP Labels Local Ad Market Her “Biggest Focus”

Susan Wojcicki is often credited with creating AdSense, and for years, she’s been in charge of all Google’s advertising products.  A significant shift may be occurring within the company, then, as Wojcicki recently said that the local advertising market now receives most of her attention.

Read More

What Google Acquiring Groupon Would Mean For Both Companies

Update:  Groupon has reportedly rejected Google’s offer.

Read More