Quantcast

links Articles

Link Building for Bing Rankings: Dos and Don’ts
· 84

It’s easy for businesses to get caught up in Google’s expectations for their sites, when trying to market through search. That’s certainly a wise thing to do, considering Google dominates the search market by a huge margin. Still, there are other search engines that people are using, and it is also wise to make sure your site is performing to the best of its ability in those too.

Content Scrapers Not a Big Deal?
· 20

If you write for the web, whether that be on a blog or any other content site, there is a good chance your content has been scraped at some point, if not on a continuous basis. The good news is that it’s probably not that big of a deal. At least that is what Google’s Matt Cutts imples.

Answering user questions as he so often does, Cutts took on the question, "Is there a way to benefit from content scraped from your site?"

Get More Links in Your Actual Google Results
· 12

Google has started adding links to specific parts of webpages in the snippets on search results pages.

Google gives the example of the result for the Wikipedia entry for "Trans Fat." The snippet provides links to History, Chemistry, Presence in food, and Nutritional guidelines. These are all sections of one page that the user can go straight to from the results page.

Bit.ly Shortens URL Shorteners
· 1

URL-shortening service bit.ly, the favorite of Twitter, has introduced a new URL-shortening service, or an extension of the original one rather. The new one is j.mp, which as you can see by looking at it resides at a domain with very few characters.

That is exactly the reason bit.ly has introduced it. The company says that for some people, "every character counts," and that is certainly true in the Twitter age, where a maximum of 140 characters is allowed per tweet.

Digg Nofollow Links: Matt Cutts Approved
· 10

Yesterday, Digg announced that it was changing the way it handles some links with regards to the nofollow attribute. The point of the changes is to cut down on Digg spam. Digg is now adding rel="nofollow" to any external link that they aren’t sure they can "vouch for." This means:

    – External links from comments
    – External links from user profiles

Is PageRank Affected by Google Links?
· 34

In the latest Google Webmaster Central YouTube Channel upload from Matt Cutts, he talks about whether or not Google places value on its own links with regards to Pagerank. Cutts took on the following user question:

Question: Does Google value its own links for PR/Linkjuice? Google Bookmarks, Google Profiles, etc. Reason – Google links never appear in Webmaster Tools.

Digg Makes Changes to Nofollow Policy
· 3

Digg announced today that it has tweaked its policy on the nofollow attribute on external links.

 "We’ve made a few changes to the way Digg links to external sites that may impact some folks in the SEO community," says Digg’s John Quinn. "These changes reduce the incentive to post spammy content (or link spam) to Digg, while still flowing ’search engine juice’ freely to quality content."

Today’s Content Relevant to Tomorrow’s Real-Time Searches
· 20

We all know that social media is "where it’s at" these days. People are spending more and more of their time on social networking sites. Many are checking their Facebook pages and Twitter accounts before even checking their email (or even getting out of bed in some cases).

More to Retweeting Than Meets the Eye for Businesses?
· 17

Retweeting is a phenomenon that has taken the Twitter world by storm. The concept began when somebody added the letters "RT" to somebody else’s tweet and posted it as their own. The idea caught on on a massive scale, and now there are services that utilize retweeting as the backdrop of their entire purposes. "Some of Twitter’s best features are emergent—people inventing simple but creative ways to share, discover, and communicate.

Ushering In a Whole New Era of Linking Questions
· 9

Update: Tr.im has apparently had a change of heart, and decided to remain functional. On the company blog, Tr.im’s founder says:

We have restored tr.im, and re-opened its website. We have been absolutely overwhelmed by the popular response, and the countless public and private appeals I have received to keep tr.im alive.

RT: Retweet Competition to Follow URL-Shortening Craze
· 2

Update: Retweet.com is now live.

Original Article: First Twitter ignited the URL-shortening service fire, and now a similar phenomenon appears to be happening with "retweeting" services. Retweet.com is reportedly set to launch today.

StumbleUpon Can Get You Big Traffic and Lots of Links
· 28

Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

What To Do When Your Site Drops
· 23

It’s happened to all of us. You wake up one morning feeling like a million bucks, you stretch and if you’re like me, you notice the eye-rolling as once again your significant other catches you with a toothbrush dangling from your mouth and a laptop or iPhone in front of you while you check rankings and emails. And then it happens – you start your browser with a search phrase already set to display and you notice that your site no longer holds it’s previous position and the move is not in the right direction.

Shortened URLs Used in 2% of All Spam

If it’s a tool that can make life on the web easier, you can pretty much guarantee that it will be abused by spammers. That is why it should come as no surprise that spammers are now abusing URL shortener services.

Representatives from Symantec’s MessageLabs contacted WebProNews to point out that just in the last couple of days, the presence shortened URLs in spam has skyrocketed. The prominent security company claims that shortened URLs now appear in over 2% of all spam.

Matt Cutts Answers Questions About Directories and Ranking
· 19

As you may know, Google’s Matt Cutts frequently answers questions from Google users on the Google Webmaster Central YouTube channel. There are a couple recent ones in which he addresses questions about directories and how they contribute to a site’s rankings.

The first question is:

Will Google consider Yahoo! Directory and BOTW (Best of the Web) as sources of paid links? If no, why is this different from another site that sells links?

What Bing, Twitter, and Facebook Mean for SEO
· 30

Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why.

The Lazy Man’s Way to Link Building
· 9