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KPMG
U.S. Consumers Avoiding Mobile Banking
U.S. consumers think mobile banking is important but do not want to pay for it and are hesitant to use their mobile devices for financial transactions and online banking, according to a survey by accounting firm KPMG.
The survey of about 500 U.S. consumers found the majority (91%) had never tried banking on a mobile device. Of those respondents who have never done banking on a mobile device, 48 percent said security and privacy were the main reason.
Mobile Music Users Open To Ads For Free Songs
More than free-fourths of U.S. consumers have a positive experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to a survey from KPMG and the Mobile Entertainment Forum (MEF).
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