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KPMG Articles

Consumers Becoming More Comfortable With Online Tracking

The growth in the use of mobile technology has made U.S. consumers more comfortable with safeguards as fewer are voicing concern about privacy and security on their wireless devices, according to a new global survey by KPMG.

KPMG found that 48 percent of the U.S. consumers surveyed on the use of technology (e.g. computers, smart phones, mobile applications and the internet) were very concerned about privacy when using a mobile device, which was down from 58 percent when KPMG conducted a similar survey in 2008.

U.S. Consumers Avoiding Mobile Banking
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U.S. consumers think mobile banking is important but do not want to pay for it and are hesitant to use their mobile devices for financial transactions and online banking, according to a survey by accounting firm KPMG.

The survey of about 500 U.S. consumers found the majority (91%) had never tried banking on a mobile device. Of those respondents who have never done banking on a mobile device, 48 percent said security and privacy were the main reason.

Mobile Music Users Open To Ads For Free Songs
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More than free-fourths of U.S. consumers have a positive experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to a survey from KPMG and the Mobile Entertainment Forum (MEF).