keywords Articles

Diagnose Keyword Issues with New AdWords Feature
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There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.

Keyword Research Basics For SEO
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I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or which you close up shop waiting to rank for isn’t going to help too terribly much so in my opinion – I’d put keyword research higher in importance.

Keyword Hints Used Now More for AdSense For Domains
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Google announced today that AdSense for Domains is now using optional keyword hints more often. Keyword hints are provided by the user, who enters keywords into a field to assist Google in the targeting of ads for potentially ambiguous domains. Google’s Randy Heath explains:

Where Google Stands on the “Keywords” Meta Tag
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Google does not use the "keywords" meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.

The SEO’s Toolkit Part Two of Three: Tools
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Welcome to part two of this three part series on SEO tools and resources. In the last article we discussed the variety of Firefox extensions used for SEO. In this article we’ll discuss some of the free and affordable tools you can use to better your organic optimization efforts. To make sure that when I say affordable I mean for virtually everyone I’m going to set the bar at $100/yr or ownership. Admittedly, we use tools that cost more than this but many of those tools will be out of some people’s price range.


Bidding On Keywords Related To Trademarks
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Bidding on keywords that are related to brands that are trademarked is a legally murky issue when it comes to infringement.

(Coverage of the SMX Eastconference will continue at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

AdWords Opportunities Expanded to More Advertisers

Earlier in the summer Google began beta testing the Opportunities Tab in AdWords. This is a feature in advertisers’ accounts that tries to point them to additional cost-effective traffic for their search campaigns.

Google is now expanding the beta to more advertisers in the United States, as well as in the United Kingdom and Australia. Google says over the next few business days, they will expand the beta to all English-language accounts.

Better Ad Targeting on Facebook with Keyword Suggestions
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Facebook has begun offering keyword suggestions for it’s ads. This could go a long way to help advertisers better target Facebook users.

When a user goes to create an ad on Facebook, they begin the process by designing the ad. Here they select the landing page, the ad copy, and an optional image. Then they are presented with the targeting section, which now features the keyword suggestions.

What Ingredients Are in Your Keyword Research Recipe?
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At the SMX Advanced conference in Seattle this week, WebProNews discussed keyword research with nFusion‘s Taylor Pratt. He discusses his "recipe" for it. Do you have a keyword research recipe? Tell us about your ingredients.

The Art Of Keyword Research
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Finding the right keywords to use leads to good SEO. At SMX Advanced session "Keyword Research Artistry" the panel offered tips on effectively leveraging keywords.

Coverage of SMX Advanced continues at WebProNews Videos. Stay with WebProNews for more updates and videos from the event this week.

New Google SERP Features
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Google recently announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.

The company says it’s deploying a new technology that better understands associations and concepts related to searches. Google explains:

Google Improves Search-Based Keyword Tool

Back in November Google introduced a new keyword tool called simply Search-based Keyword Tool that enables paid search advertisers to see what keywords they may be missing out on based on searches that are leading to your site. Today Google has announced wider availability and some improvements to the tool.

Google Insights for Search Gets 3 New Features
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Google has launched a few new features for Insights for Search, which should make the tool even more useful to marketers than it already was. If you are unfamiliar with the tool, it was launched last summer, and it helps marketers find trends in search so they can be applied to your own marketing campaigns. It was discussed fairly extensively here.

Tips For Organic Keyword Research And Selection
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In the session "Organic Keyword Research and Selection" the panel offered strategies for developing keyword lists for organic search engine optimization.

Coverage of PubCon South Austin continues at WebProNews Videos. Stay with WebProNews for more notes and videos from the event this week.

Seth Wilde, Search Engine Marketing Manager, uShip, talked about keyword research methods.

More Ways to Use Google to Boost Your Marketing Potential
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Have you ever checked out Google’s Insights for Search? Basically it’s a set of tools launched last summer that let you look at trends in search to help you apply them to your own marketing campaigns. "See what the world is search for," as the product’s slogan goes.

The Anti-Zen Of Keyword Analysis
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I suppose the best way to look at a list of popular search queries is from a kind of Taoist it-is-what-it-is perspective. Trying to find meaning in the collective conscience could drive one batty, especially if you’re the judge and despair type.

Yahoo Lowering Minimum Bids On Many Keywords
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Imagine going to an auction, and instead of witnessing heated bidding wars, seeing many people in the audience refuse to bite at even the opening offers.  Yahoo was apparently stuck in a similar situation, so the company is lowering the minimum bids on a great many Sponsored Search keywords as a result. 

Keyword List Expansion Tips From Google
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Using the right keywords in your search engine marketing campaigns will obviously yield the best results. Unfortunately, we don’t always know what those best keywords are. And even if we do have the best ones nailed, there might be others that would potentially perform just as well or close. On the Google Analytics Blog, Google offers a few tips for expanding your keyword lists to potentially get the most out of your campaign.

Keyword Suggestion Tools From Google And SEOBook
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Key Differences Among the Most Commonly Used Keyword Suggestion Tools – Part Two

The 800-Pound Gorilla and the New Kid on the Block: Google and SEOBook

Google’s Global Zeitgeist – 2008 Edition
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Last week Google revealed the fastest growing search terms for the United States, which we looked at here. Now Google has released their year-end Zeitgeist, looking at a number of categories in (for the first time) over 30 different countries.

Differences Between the Most Commonly Used Keyword Suggestion Tools
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Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or increase their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.