Churchill Downs Inc. (CDI), home of the Kentucky Derby, has agreed to buy online horse wagering firm Youbet.com in a cash-and- stock deal valued at $126.8 million.
The deal would give Churchill Downs over $700 million worth of the $1.4 billion online horse wagering market. Churchill Downs already owns online horse betting site TwinSpires.com.
Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We're seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.
Hulu saw a nice jump in viewers after it ran its first television ad during the Super Bowl. That featured Alec Baldwin star of the show 30 Rock, which is available on Hulu.
The scribes at MoreThanDerby.com want bloggers to understand the salient differences between blogging and the greatest horse race in the world.
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