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Kenshoo Articles

Report: Paid Search Saw Record CTR In Q2 Report: Paid Search Saw Record CTR In Q2

Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth. According to the firm, social advertising volumes …

Is Paying Facebook For Promotion Worth It? Is Paying Facebook For Promotion Worth It?

Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your users share or pay them for exposure. Now, there are concerns that it’s getting more …

Study: Spending More On Facebook Ads Helps Paid Search Performance Study: Spending More On Facebook Ads Helps Paid Search Performance

Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly …

Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time

Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who …

Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report] Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report]
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Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in …

Holiday Clicks, Revenue From Online Retail Search Ads Up 24% In The U.S. Holiday Clicks, Revenue From Online Retail Search Ads Up 24% In The U.S.

We keep hearing about how huge online shopping has been in the U.S. this year. Earlier, we looked at a report from comScore indicating that online holiday spending is up to $35.billion in the U.S. for this holiday season (up …