All Posts Tagged Tag: ‘jim messina’

The 2012 Election’s Experiment in Social Advertising

When White House staffer Jim Messina was tapped to manage President Barack Obama’s campaign for re-election in 2011, he approached the unbridled animal that is modern presidential politics not like prior election campaigns but, rather, much like he would have if he was leading an explosive start-up tech company. For that reason, instead of seeking the guidance of political stalwarts …

Read More