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Jason Falls Articles

In Regards to Social Media… Don’t Believe Everything You Hear In Regards to Social Media… Don’t Believe Everything You Hear
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Bullshit… Definition … Declarations of fact without knowledge, experience or proof. This was a statement from Jason Falls, the CEO of Social Media Explorer, during his keynote session, This Is All Such BS: How to Tell and What to Do …

Would Conan Work on the Web?
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Unless you live under a rock, you are probably at least somewhat familiar with the current controversy regarding NBC’s shifting of late night television talk show programming that appears to be leading to an uncertain future for current Tonight Show host Conan O’Brien. I’m not going to get into that whole story here.

BlogWorld Expo: The Best Ways To Approach Bloggers
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Bloggers can offer companies a great way of getting in contact with potential customers and angry critics.  Sending out unsolicited releases is not, however, the best method of reaching bloggers, and so a session at the BlogWorld Expo explored the relationship between bloggers and PR departments.