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Women Driving Online Video Growth

The growth in the online video audience is no longer being driven by early adopters but has spread to other demographic segments that use it to access media.Over the past six months, the popularity of online video has grown significantly with women and older consumers, helping to close the age and gender gap within the growing online video audience in the U.S. according to data from Ipsos Media CT's Motion study.

Online Video Ads Acceptable In Professional Content

User-Generated Video will continue to account for almost half of all online video between 2008 and 2013, but will account for just 4 percent of ad-related online video during the period according to digital analytics firm TDG.User-Generated video accounts for 42 percent of online video while professional online video represents 58 percent of streams and 96 percent of ad-related revenue, which is unlikely to change over the next five years.