So why the quotation marks around the word ads in the title? It’s like that age old question of if a tree falls in the forest but there is no one there to hear it does it make a sound? This version however reads like, “If you place and “ad” on a website and nobody paid for it is it an “ad”?

Updated: The NY Times reports this morning that, "consortium of prominent investment funds has amassed a 21 percent stake in CNet and is seeking to oust the company’s directors and take over a majority of its board".