interviews Articles

[EXCLUSIVE] Would Reaching 1 Million Gamerscore Be The “Greatest Gaming Goal Ever Accomplished?”
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To some, gaming is a casual hobby. To these people, it’s fun, but none of their life goals involve feats achieved with a controller in their hand. Ray Cox is not one of these gamers. Cox is a Guinness World …

Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too

Universal Pictures is using Facebook to create buzz and drive ticket sales for a number of its new films, including Big Miracle, Safe House, and The Lorax, and is utilizing social media management platform Friend2Friend for some social commerce efforts. …

Exclusive: Raditaz Music Service Launches As “Evolution of the Pandora Model” Exclusive: Raditaz Music Service Launches As “Evolution of the Pandora Model”

A new Internet radio startup launched today, called Raditaz, which thinks of itself as “an evolution of the Pandora model,” adding a location layer for discovering music based on what’s trending in various regions around the US (and later, around …

Groupon CEO Andrew Mason 60 Minutes Interview: Twitter Reaction Groupon CEO Andrew Mason 60 Minutes Interview: Twitter Reaction

Did you get a chance to catch Groupon CEO Andrew Mason on 60 Minutes? If not, you can watch the full interview, as well as some post-interview commentary from interviewer Lesley Stahl here. Here’s what some people who tuned in …

Google Will Bend It Like Beckham Next Week Google Will Bend It Like Beckham Next Week
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Direct-kick bending and H&M underwear model David Beckham is giving his fans on Google+ a treat: an exclusive live interview on YouTube. As part of their @Google Talks program, which features assorted cultural figures discussing “their recently published books and …

Google Engineer Exposes Interview Myths Google Engineer Exposes Interview Myths

We all know someone who would stab a family member to get a job at Google. Working for the Mountain View, CA company is the Holy Grail of tech jobs. And the stories about interviews at Google are the stuff …

Bob Costas Interviews Jerry Sandusky: Twitter Expresses Shock, Praise Bob Costas Interviews Jerry Sandusky: Twitter Expresses Shock, Praise
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On last night’s installment of the new NBC Monday night show “Rock Center with Brian Williams,” legendary sportscaster Bob Costas held a phone interview with former Penn State football coach Jerry Sandusky. Unless you’ve been living under a rock for …

Facebook’s Open Graph and Online Video Facebook’s Open Graph and Online Video
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Believe Entertainment Group is an online video content producer probably best known for the Lebron James cartoon The Lebrons. Its co-founders have worked on Seth MacFarlane’s “Cavalcade of Cartoon Comedy” and MeinSpace.com, an online effort to support Sacha Baron Cohen’s …

Christine O’Donnell’s Piers Morgan Interview: The Two React On Twitter Christine O’Donnell’s Piers Morgan Interview: The Two React On Twitter

Does everyone remember Christine O’Donnell? The former Tea Party candidate for the U.S. Senate from the state of Delaware made an appearance on “Piers Morgan Tonight” last night. And by make an appearance, I mean a brief appearance, as O’Donnell …

Diane Sawyer Live-Tweets Her Jaycee Dugard Interview Diane Sawyer Live-Tweets Her Jaycee Dugard Interview
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ABC World News Anchor Diane Sawyer is new to the Twitterverse – quite new. Her first tweet came on Friday and over the weekend she has amassed 44 tweets. Sawyer didn’t choose to ease into the service, but rather jump …

A Cloud of Missed Opportunities

Cloud computing is responsible for a large amount of untapped marketing opportunities for businesses of all sizes. We tend to think about enterprise level businesses when we think of cloud infrastructures and implementations, but in reality, small businesses have just as much reason to turn to the cloud than the big companies, if not more. 

Ask BP Oil Spill Questions Via YouTube at 3:30 Eastern
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YouTube has partnered with PBS NewsHour on an interview with Bob Dudley, President and CEO of BP’s Gulf Coast Restoration Organization. This is a chance for people and organizations to ask questions related to the oil spill and get responses from BP.

Mobile and Location Fueling the Design of Future Search

There’s no question that location is playing an increasingly great role in how people obtain and share information. We recently looked at where location fits into the SEO equation.

Is Your Content Getting As Much Out of YouTube as it Could Be?
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YouTube still claims to be the second largest search engine in the world. Just think about that for a minute. If you produce online video and it’s not on YouTube, you’re probably missing out on a great deal of potential viewers. If you’re not producing video at all, you’re missing out a lot of searches.

Do you consider YouTube important to search marketing?
 Let us know.

Is it OK to Say No to Twitter?
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Over the past year or more, you have probably heard your fair share of people telling you that you need to use Twitter if you hope to have business success. It’s true that there are a great many opportunities and potential benefits to using the service, but do you have to use it? Well, that depends.

Is Twitter Necessary? Tell us what you think.

Succeeding In SEO Requires Change
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As you know full well, the search industry is constantly changing, and that means SEOs and businesses must adapt. This is always made abundantly clear at the change of each year as the previous year is reflected upon, and predictions about trends in the upcoming year are discussed. SEOs know that adaptation and ongoing education are crucial. The problem is that businesses don’t always understand just how much the search landscape actually does change. This can present a whole different set of challenges for both the small business and the professional SEO.

The World’s Smallest USB Drive and Portable Hard Drive
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The Consumer Electronics Show (CES) in Las Vegas wrapped up this past weekend, but the experience will be felt throughout the year as the companies that demonstrated upcoming products release those products to the world. One of the companies presenting at the event was Verbatim, and they have some new portable data devices on the way.

WebProNews got a look at some of the company’s upcoming offerings, which can be viewed in the following clip:

Once Upon a Time There Was a Business That Needed a Marketing Campaign
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The most powerful marketing campaigns are often the ones that we as consumers can identify with or connect to in some way. One way that businesses invoke such a feeling from potential customers is by telling a story with their marketing. This is called (appropriately) storyteller marketing.

Tips for Promoting Your Online Videos
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Online video is an increasingly populur medium from both users’ standpoints and business’ alike. When done right, it can be a great way to increase engagement and spread brand awareness. It can also be used for search engine optimization purposes. I’m sure you’ve noticed videos come up in the blended search results for many queries.

WebProNews fired a few questions at Benjamin Wayne, CEO of Fliqz, a Video hosting firm to see if he had some good tips to offer our readers. The following is the product of our Q&A.

How Press Releases Can Be Great For Search
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Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it’s a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

Is PPC More Important to a New Site Than SEO?
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In a recent article, we looked at a debate over what is better between search engine optimization and pay-per-click. Of course both should be used typically, but on a recent panel at SES Chicago, participants were asked to pick a side to highlight the benefits of each compared to the other. It made for some pretty interesting conversation.