All Posts Tagged Tag: ‘In-App Ads’

Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The Media Rating Council announced last week that it has issued interim guidance for how to proceed with measuring and transacting …

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Google Adds Click Confirmation To In-App Mobile Ads

Google has launched a “confirmed clicks” feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users will be prompted to confirm that they intended to click on ads. “Ads on smartphones are effective, but many of us have at some point clicked on an ad by …

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