Quantcast

In-App Ads Articles

Millennial Media Guarantees 100% Viewability For In-App Ads Millennial Media Guarantees 100% Viewability For In-App Ads

Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is “desperately” seeking guidelines for viewability. It’s a bold move for sure. The …

Google Adds Click Confirmation To In-App Mobile Ads Google Adds Click Confirmation To In-App Mobile Ads
· 1

Google has launched a “confirmed clicks” feature for all in-app image and banner ads on smartphones, in an effort to reduce the number of accidental clicks the ads attract. Users will be prompted to confirm that they intended to click …