WebProNews

Study: More Companies Ditching Old Media Habits for New

A new study from King Fish Media, HubSpot, Junta42, and UpShot found that where traditional advertising was once a "foregone conclusion" and a focal point of all marketing efforts, companies are now "revising old formulas" and creating new ones. They find that companies are abandoning other's media platforms in favor of creating their own original channels and content.

Company Blogs Most Valued Social Media Tool

Among all the social media tools that are available to companies, blogs top the list when it comes to lead generation according to a new survey from HubSpot.The survey "The State of Inbound Marketing" asked 167 executives and business owners about their marketing strategies.