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HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing HootSuite & HubSpot Announce Partnership to Close the Loop on Social Media Marketing

In the past three years, the average budget spent on social media marketing has grown 133%. In an effort to transform social media from a promotion and engagement tool to one more focused on lead generation and closing, HubSpot and …

How Can You Learn Marketing From The Grateful Dead?
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Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History“.

 

HubSpot Introduces New Social CRM Features

Internet marketing software firm HubSpot has released new social media features aimed at helping companies increase their reach and improving prospect relationships.

HubSpot software now features social media lead intelligence, automatically connecting Twitter, LinkedIN and Facebook profiles to a company’s leads, allowing marketers to lean about a potential customers’ interests.

The company’s software also creates social media follow and sharing buttons on almost all marketing content, so marketers can grow their audience and reach.

HubSpot Documents Decline In Twitter Growth Rate

This morning, HubSpot released a fresh "State of the Twittersphere" report, and in just about every respect, the news for the site is good, meaning growth has occurred since the last time HubSpot checked in.  The only potential problem relates to the rate of new user growth, which is rather slow.

Study: More Companies Ditching Old Media Habits for New

A new study from King Fish Media, HubSpot, Junta42, and UpShot found that where traditional advertising was once a "foregone conclusion" and a focal point of all marketing efforts, companies are now "revising old formulas" and creating new ones. They find that companies are abandoning other’s media platforms in favor of creating their own original channels and content.

Company Blogs Most Valued Social Media Tool
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Among all the social media tools that are available to companies, blogs top the list when it comes to lead generation according to a new survey from HubSpot.

The survey "The State of Inbound Marketing" asked 167 executives and business owners about their marketing strategies.