In a recent session at SES San Jose a panel examined the topic of in house of SEO for large companies and organizations.

KickApps was already doing quite well, and the company has now received $11 million in fresh funding.  According to various reports and statements, the money will go towards making KickApps faster, bigger, and generally better than ever.

Once again, it appears that Google’s looking out for the little guy.  Only in this instance, the “little guy” is both the average consumer and local governments.  According to Google – and Intel, Alcatel-Lucent, and Tropos Networks – a bill in the North Carolina General Assembly has the potential to be a monopoly-maker.

After yesterday’s post about the 10 Great Resources regarding Bringing SEO In House got me thinking, wouldn’t it be useful if I got insight from some of the Top In House SEOs (amongst other Industry professionals)? I asked a few SEO Experts the same 2 questions:

1) What is the biggest advantage for an organization to bring Search Marketing In-house?

2) What is the biggest challenge in accomplishing a transformation to In-house SEO?

Bringing SEO In house is quickly becoming one of the hottest topics across the Industry. With businesses looking to cut down on marketing budgets and wanting to expand on preexisting In House teams it will be difficult for traditional SEM Firms to continually offer the same services (at the same premiums) as they have been in the past. Businesses are looking to strengthen their relationships with their online marketing departments and what better way to do this then removing the 3rd Party SEM firm out of the picture.