WebProNews

Yahoo en Espanol and Others Present HispanicAd.com Forum

The Association of Hispanic Advertising Agencies (AHAA), Fox Sports en Espanol, HispanicAd.com, PR Newswire and Yahoo en Espanol have teamed up to present the 4th HispanicAd.com Forum on September 29th, 2004 at 9 a.m. PDT, 12 p.m. EDT.

Search Engine Optimizing Toward The Hispanic Community

There has been a running discussion among the SEO community about whether or not going through the efforts of optimizing web content for Hispanic visitors is a valid exercise. Some believe that optimizing and marketing towards a community that isn't known as being search engine savvy (a misconception) isn't a worthwhile endeavor.

Search Engine Marketing to the U.S. Hispanic Market

The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.