Google Launches .SOY, Its First U.S. TLD

Google Launches .SOY, Its First U.S. TLD

By Chris Crum October 16, 2014

Google announced the launch of its first US top-level domain – .SOY. The company is targeting a U.S. Hispanic audience, saying the TLD “opens up a new place on the web for everyone to celebrate Hispanic culture – regardless of …

Yahoo: Hispanic Community Is More Tech-Savvy

Online U.S. Hispanics adopt media and technology at a greater rate than the rest of the population, according to research from Yahoo Telemundo and Experian Simmons Research.

Hispanics are at the top of the general market when it comes to "media meshing" and the use of key mobile phone features as they spend over half of their day with television, Internet and technology gadgets.

Reaching The Online Latino Market

Though there are clear distinctions between the online habits of what AOL calls “acculturated” or “unnaculturated” U.S. Hispanics, the results of “The AOL Latino 200 Hispanic Cyberstudy” suggest that blended marketing is highly appropriate for this demographic.

Yahoo, Telemundo Ready Hispanic Portal
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A partnership between the Spanish-language TV network Telemundo and Yahoo has delivered a new site that blends their content in a new presence online.

Hispanic Demo Gets Hotter

The Hispanic online community is a demographic that shouldn’t be ignored by the online marketer. In fact, this demographic is one of the fastest growing and most earnest groups of Internet users, according to the Interactive Advertising Bureau (IAB).

Search Marketing for the U.S Hispanic Market

As the U.S. Hispanic population continues to grow and Hispanic online shopping increases, smart search marketers will find ways to incorporate that segment into their marketing plans.

Hispanic Online Market Booms

Three out of ten Hispanic buyers online spend over $200 on purchases, and big name brands have been working to attract more Hispanic business.

Don’t Limit Hispanic Optimization To Site Translation

Whenever I have any topics relating to optimizing for the Hispanic online population, I normally consult a friend who know a great deal more about the Hispanic search market than I do to get a better grasp of what has been done and what else needs to be done to make a site an attractive option for the Hispanic audience.

Retailers Further Their Embrace Of The Hispanic Online Market

As the Hispanic penetration into the online world continues, slowly but surely retailers and site owners are being more conscience of this audience and the spending power they can provide.

Hispanic Internet Use, Online Shopping Increasing Daily

Since I’ve been covering the search engine industry, one of my “mentors,” Nacho Hernandez, has guided me in the area of search engine marketing toward the Hispanic community, a subject some feel isn’t worth the effort.

More On Search Engines And The Hispanic Market
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As the US Hispanic-speaking population continues to grow as an Internet-using society, hurdles remain between them and effective search engine marketing strategies, largely because of the perceived language barriers that may or may not exist.

Yahoo en Espanol and Others Present HispanicAd.com Forum

The Association of Hispanic Advertising Agencies (AHAA), Fox Sports en Espanol, HispanicAd.com, PR Newswire and Yahoo en Espanol have teamed up to present the 4th HispanicAd.com Forum on September 29th, 2004 at 9 a.m. PDT, 12 p.m. EDT.

Search Engine Optimizing Toward The Hispanic Community
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There has been a running discussion among the SEO community about whether or not going through the efforts of optimizing web content for Hispanic visitors is a valid exercise. Some believe that optimizing and marketing towards a community that isn’t known as being search engine savvy (a misconception) isn’t a worthwhile endeavor.

Search Engine Marketing to the U.S. Hispanic Market
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The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has companies competing for a larger market share of this largely untapped market. Advertisers spent an estimated $2.8 billion in 2003 to market their products to U.S. Hispanics.