WebProNews

Harvard Decides To Free Its Research

We've written about Google drawing universities' books, bit by bit, out into the open - that's what the Google Books Library Project is all about.  Harvard's charging ahead in a slightly different area, though, with its move to make research available online for free.

Google Book Scans Gain Harvard Appeal

Three thousand people may not sound like a lot, but it is relatively early in Google's book scanning endeavor, and that number of Harvard students may be the vanguard of scanned book readership.

Social Media Marketing and Fitting In

The last decade brought two related surprises: the rise of social media and the rise of search media, says a new study from the Harvard Business School. Marketing is struggling to find its place in these new communication pathways, says the report. 

Why Enterprise 2.0 Will Not Transform Organizations...

While doing some RSS feeds catchup, I actually bumped again into a weblog post that I have been meaning to share a thought or two for a little while now since it has been out there in the open for a few weeks already.

Social Network Gains New Partners

Social networking site Gather.com has partnered with three publishers and a record label to provide exclusive content for the site. The partners are Harvard Health Publications, Publishers Weekly, McGraw-Hill Professional and Columbia Records.

MySpace For Trademark Infringement

When capitalizing on the social networking explosion, it's best to not be too obvious that you're ripping off somebody else - especially when everybody knows that somebody else and the high-priced lawyers that come with. For example, a site called "MySpace for Midgets" is wrong for two reasons, but we'll just focus on one.

Rival Throws Sour Grapes At Facebook Founder

It seems Facebook.com founder Mark Zuckerberg stepped on a few toes on his way to the top, and those toes are swinging back around to catch him in the pants. The young CEO (22) was recently chastised by an old rival, who doled out some backhanded advice while he was at it.

Case Study on Enterprise Wiki and Blog Use

Socialtext released an update to the Dresdner Kleinwort Wasserstein (DrKW) case study on enterprise wiki and blog use.

The Halo Effect and Lead Generation

My dad taught me many lessons growing up and one that stands out as relevant to lead generation went something like this:

Oracle Predicts Maffei Will Make A Good President

The former Microsoft chief financial officer will join the database company as its new president.