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Groupon Articles

Groupon Brand Perception Doing Well, Despite “Flubs”
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YouGov BrandIndex shared some findings with us regarding brand perception around Groupon in light of the company’s (what some might refer to as) blunders. 

A spokesperson for the firm tells WebProNews, "With two strikes under its belt within 10 days of each other (Super Bowl ad, flower debacle), how’s Groupon consumer perception faring? People love the bargains of Groupon, but they are becoming increasingly dissatisfied with what’s been going on."

Groupon Has “Invisibility Cloak Wednesdays”

Groupon has posted a video showing off what a typical Wednesday looks like at the Groupon headquarters.

It’s almost as if nobody’s there at all…

Groupon says the video is an "effort to remain transparent." 

Rimshot.

It could turn into a nice little viral video to follow up the ill-concieved Super Bowl spots.

Groupon Launches as Stardeals in Australia
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Groupon has officially launched in Australia, under the brand Stardeals. Why not Groupon? Because A company previously known as "Scoopon" has the rights to that name in Australia at the moment. 

Groupon Pulls Controversial Ads, Apologizes Again
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On Super Bowl Sunday, Groupon began running some ads that that some people found offensive. After the widespread outcries, Groupon CEO Andrew Mason posted an apology/explanation on the company’s blog. 

Still, talk of the ads has hardly died down. Conan O’Brien has been ripping into them all week long. 

Starbucks CEO Joins Groupon Board Of Directors
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Groupon employees might want to look for the quality of coffee at their workplace to improve in the near future.  This afternoon, Groupon announced that Howard Schultz, the CEO of Starbucks, has joined its board of directors.  Groupon got an unspecified amount of money from a VC firm, too.

Let’s cover the funding news first, since there’s not much to say.  Groupon only explained in a statement, "Maveron LLC, a venture capital firm co-founded by Mr. Schultz, has invested in the company."

OpenX Launches New Ad Platform, Secures Groupon As Customer

Assuming it didn’t already, OpenX should definitely have Google’s attention now.  The company launched an updated version of its OpenX Enterprise ad technology today, and in the process, announced that it’s secured Groupon and Orange (the telecommunications entity) as customers.

Groupon Defends Its Super Bowl Ads
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Groupon made a lot of noise with its Super Bowl commercials. Initially, before they ever aired, the simple fact that they were advertising before the Super Bowl was interesting news in itself. It would give a growing company mass exposure, and potentially make it a household name. As competition mounts in the daily deals space, extending that brand lead would seem crucial. 

Google Offers on the Way, Should Groupon Have Sold?
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Google has a new project in the works that appears to be a direct competitor to Groupon. It’s called Google Offers. According to an official fact sheet about the product, obtained by Mashable, Google Offers is "a new product to help potential customers and clientele find great deals in their area through a daily email."

Will Local B2B Be the Next Web Trend?
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Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Where Can Groupon-Like Services Go with Geo?
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Ok, I’ll admit it, I’m liking Groupon, SwarmJam, and other email-driven and mobile local coupon deals.. heck, what’s not to like about the service?

Indeed, I’ve been pretty skeptical about the insane valuations being thrown around about Groupon, although Google and their recent announcement to jump into this lucrative space may derail the huge valuation of Groupon… wait and see I guess. So how popular has Groupon, Living Social and other services become??

Yahoo VP Leaving For Groupon
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The company that’s said to have turned down a $6 billion acquisition offer from Google has now lured an important employee away from the second-biggest name in search.  Michael Shim, Vice President of Mobile Business Development and Partnerships at Yahoo, will soon start at Groupon.

Shim’s resume is quite impressive.  After graduating from Georgetown University and Cornell Law School, he worked for a time as a corporate lawyer.  Then he collected some paychecks from AOL before starting at Yahoo in 2006.

Hitwise: LivingSocial Gaining Ground On Groupon
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A single high-profile deal has done wonders for LivingSocial’s popularity, according to a new Hitwise report.  The site, which trailed Groupon in terms of visits by a huge margin, closed the gap by a significant amount after offering $20 Amazon gift certificates for $10 last week.

Is Facebook’s New “Buy with Friends” a Hint at Bigger Things to Come?

Facebook is all about friends, so it stands to reason that friends be the main facilitators of marketing through the social network. This is a sentiment driven home by Facebook’s new Sponsored Stories, as well as another new product they’re testing called "Buy With Friends". 

Groupon Talks Managing Capacity, Following Japan Apology

As previously reported, Groupon has apologized for a recent deal gone bad in Tokyo. In the apology, CEO Andrew Mason mentioned that Groupon has "capacity planning formulas" to help merchants figure out the number of customers they can handle from a Groupon deal. As you may know, a common complaint about Groupon is that it can send too many people to a business, which does not have the means to meet customer demand.

Groupon Apologizes for Deal Gone Bad in Tokyo
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Groupon CEO Andrew Mason apologized to users in Tokyo for a deal that went bad a few days before the New Year’s holiday. The deal involved the delivery of food, and became too popular for the business providing the deal to handle.

They sold 500 "Groupons", and the business was unable to process the orders, leading to late deliveries, and deliveries of product in "terrible condition", as Mason describes it. 

Groupon Acquires 3 Deals Sites, Expands Into More Countries
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Groupon is launching in India, Israel, and South Africa as it has acquired similar deals sites in each of those countries – SoSata, Grouper, and Twangoo respectively. 

"Collective buying is in its infancy in India, Israel and South Africa and we see strong potential," said Rob Solomon, president and COO of Groupon. "Groupon is shaping the way local merchants market themselves in every corner of the world."

Groupon Raises $950 Million to Continue Rapid Growth
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Groupon announced that it has completed its $950 million round of financing, which has been discussed in the tech press over the last couple weeks. The company says it will use the funds to fuel global expansion, invest in technology, and provide liquidity for employees and early investors.

Super Bowl Pre-Game Will Reportedly Feature Groupon Ads
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If Groupon’s not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out). 

Misleading Groupon Ads Flagged by UK Watchdog
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Groupon has had a few ads flagged after some issues with the Advertising Standards Authority, an independent watchdog for ad standards in the UK. 

The ads in question were found to be misleading, because they failed to make clear certain terms, such as the fact that one person had to pay full price for a meal to get a second one at a discounted price, or that another deal didn’t apply to weekends. One "misleadingly exaggerated" the savings it offered, according to the ASA. 

Google: We Already Have Groupon-Like Products
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Google’s Marissa Mayer recently made the switch from the company’s VP of search products to focusing on the company’s geo and local products.

Groupon Sues Groupon to Get Groupon Name in Australia

Last week, it was reported that Groupon was expanding into Australia, but that it would be called Stardeals there, because another deals company had been granted the Groupon name there.