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Groupon Articles

Groupon Defends Its Super Bowl Ads
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Groupon made a lot of noise with its Super Bowl commercials. Initially, before they ever aired, the simple fact that they were advertising before the Super Bowl was interesting news in itself. It would give a growing company mass exposure, and potentially make it a household name. As competition mounts in the daily deals space, extending that brand lead would seem crucial. 

Google Offers on the Way, Should Groupon Have Sold?
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Google has a new project in the works that appears to be a direct competitor to Groupon. It’s called Google Offers. According to an official fact sheet about the product, obtained by Mashable, Google Offers is "a new product to help potential customers and clientele find great deals in their area through a daily email."

Will Local B2B Be the Next Web Trend?
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Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for queries, as well as products like Google Places, Hotpot and Google Offers. 

Where Can Groupon-Like Services Go with Geo?
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Ok, I’ll admit it, I’m liking Groupon, SwarmJam, and other email-driven and mobile local coupon deals.. heck, what’s not to like about the service?

Indeed, I’ve been pretty skeptical about the insane valuations being thrown around about Groupon, although Google and their recent announcement to jump into this lucrative space may derail the huge valuation of Groupon… wait and see I guess. So how popular has Groupon, Living Social and other services become??

Yahoo VP Leaving For Groupon
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The company that’s said to have turned down a $6 billion acquisition offer from Google has now lured an important employee away from the second-biggest name in search.  Michael Shim, Vice President of Mobile Business Development and Partnerships at Yahoo, will soon start at Groupon.

Shim’s resume is quite impressive.  After graduating from Georgetown University and Cornell Law School, he worked for a time as a corporate lawyer.  Then he collected some paychecks from AOL before starting at Yahoo in 2006.

Hitwise: LivingSocial Gaining Ground On Groupon
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A single high-profile deal has done wonders for LivingSocial’s popularity, according to a new Hitwise report.  The site, which trailed Groupon in terms of visits by a huge margin, closed the gap by a significant amount after offering $20 Amazon gift certificates for $10 last week.

Is Facebook’s New “Buy with Friends” a Hint at Bigger Things to Come?

Facebook is all about friends, so it stands to reason that friends be the main facilitators of marketing through the social network. This is a sentiment driven home by Facebook’s new Sponsored Stories, as well as another new product they’re testing called "Buy With Friends". 

Groupon Talks Managing Capacity, Following Japan Apology

As previously reported, Groupon has apologized for a recent deal gone bad in Tokyo. In the apology, CEO Andrew Mason mentioned that Groupon has "capacity planning formulas" to help merchants figure out the number of customers they can handle from a Groupon deal. As you may know, a common complaint about Groupon is that it can send too many people to a business, which does not have the means to meet customer demand.

Groupon Apologizes for Deal Gone Bad in Tokyo
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Groupon CEO Andrew Mason apologized to users in Tokyo for a deal that went bad a few days before the New Year’s holiday. The deal involved the delivery of food, and became too popular for the business providing the deal to handle.

They sold 500 "Groupons", and the business was unable to process the orders, leading to late deliveries, and deliveries of product in "terrible condition", as Mason describes it. 

Groupon Acquires 3 Deals Sites, Expands Into More Countries
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Groupon is launching in India, Israel, and South Africa as it has acquired similar deals sites in each of those countries – SoSata, Grouper, and Twangoo respectively. 

"Collective buying is in its infancy in India, Israel and South Africa and we see strong potential," said Rob Solomon, president and COO of Groupon. "Groupon is shaping the way local merchants market themselves in every corner of the world."

Groupon Raises $950 Million to Continue Rapid Growth
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Groupon announced that it has completed its $950 million round of financing, which has been discussed in the tech press over the last couple weeks. The company says it will use the funds to fuel global expansion, invest in technology, and provide liquidity for employees and early investors.

Super Bowl Pre-Game Will Reportedly Feature Groupon Ads
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If Groupon’s not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out). 

Misleading Groupon Ads Flagged by UK Watchdog
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Groupon has had a few ads flagged after some issues with the Advertising Standards Authority, an independent watchdog for ad standards in the UK. 

The ads in question were found to be misleading, because they failed to make clear certain terms, such as the fact that one person had to pay full price for a meal to get a second one at a discounted price, or that another deal didn’t apply to weekends. One "misleadingly exaggerated" the savings it offered, according to the ASA. 

Google: We Already Have Groupon-Like Products
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Google’s Marissa Mayer recently made the switch from the company’s VP of search products to focusing on the company’s geo and local products.

Groupon Sues Groupon to Get Groupon Name in Australia

Last week, it was reported that Groupon was expanding into Australia, but that it would be called Stardeals there, because another deals company had been granted the Groupon name there. 

Groupon Continues to Grow at Funding, Valuation, and Geographical Levels

Groupon has reportedly closed a new round of funding at $950 million. According to Michael Arrington at TechCrunch, who cites "a source with knowledge of the financing," Groupon is now valued at $4.57 billion.  Update: Arrington is now saying they have only closed half of that funding. 

Groupon Appoints Amazon Exec CFO

The company that supposedly turned down a $6 billion acquisition offer from Google has now given another sign that it has some very interesting financial plans.  Groupon announced today that it’s secured Jason Child, a high-ranking exec at Amazon, as its chief financial officer.

Child held the title "Vice President of Finance" for Amazon’s international business prior to this move, and that role put him in within a department worth about $14 billion.  So Child has valuable experience with large, public companies that operate in more than one country.

Groupon: We’re the Savior for Small Businesses
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Legend has it that Groupon turned down a $6 billion offer from Google, which if accepted would have been Google’s biggest acquisition to date. Time will tell if this was a smart move or not, but Andrew Mason, Groupon’s CEO seems fairly confident in the company’s future.

The Daily Deals Industry in 2011

The daily deals industry is an exciting space to watch right now, as evidenced by Google’s recent $6 Billion offer to buy Groupon, Amazon’s $175 million investment in LivingSoical, Facebook’s recent launch of Facebook Deals, and all of the other competitors looking for a pie

Did Groupon Make the Right Decision? What’s Google’s Next Move?
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As you probably know, Groupon recently turned down Google’s $6 billion acquisition offer. CEO Andrew Mason was reportedly concerned about the direction Google may have taken it in, as well as what would happen to its employees. 

What Google Acquiring Groupon Would Mean For Both Companies
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Update:  Groupon has reportedly rejected Google’s offer.