Google gave a presentation about Google+ and Search at Google I/O last week. With Google’s “social layer” becoming a bigger part of search and the larger Google ecosystem, this is probably one marketers will want to check out. “In this …

Today’s Google Webmaster Help video gets a little philosophical. Matt Cutts takes on the question: How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to …

Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you …

Remember the Nexus Q? It was the media player that Google showed at I/O last year, and then disappeared from the market after shipping out the Q for free to those who pre-ordered it. Now it seems that Google is …

Google introduced a new real-time bidding platform called Open Bidder at Google I/O. It’s currently in beta status, and requires users to apply for testing. It’s described as a customizable toolkit for building real-time bidding applications, and combines Google Cloud …

YouTube has now been around for eight years, having launched in May of 2005. Google acquired it the following year. The company put up a blog post celebrating the landmark, thanking users, and sharing a few stats. The YouTube Team …

As Google I/O was wrapping up on Friday, Google was busy uploading the first of its developer videos to its YouTube channel. As part of the first wave, Google Glass developers who couldn’t make it to I/O got a chance …

Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion this year. When we talk about native advertising, …

Google is doing a lot of interesting things with maps these days. Not only do they have a whole new Google Maps experience, but they continue to amaze us on a regular basis with some of their imagery. Google still …

In one of many interesting Google I/O sessions, Google shows developers how to tap into Freebase, the open core of its Knowledge Graph, to enhance their own apps with Knowledge Graph data. The session takes a look at the Freebase …

One of the most valuable allies in the fight against SOPA last year was Google. The search giant gave millions of Internet users the tools necessary to contact their representatives to voice their opposition to the bill. Now Google is …

Google Glass may have been announced at last year’s Google I/O, but it didn’t get a proper introduction until this year’s I/O. Google devoted a number of sessions for the new hardware on Thursday, and Google has made some of …

Google announced a slew of new features (41 actually) for Google+ at Google I/O, including a new redesign. As you might imagine, this has implications for businesses, publishers and developers alike. With that, you would probably do well to check …

Google has released a couple of recent webinars regarding AdWords Enhanced Campaigns. As advertisers continue to adjust to the changes ahead of the complete transition, there is plenty to learn. These particular webinars deal with Google+ and Enhanced Campaigns and …

Google has just announced that it’s deals platform, Google Offers, is about to get some enhanced visibility inside Google+. Starting today, with a initial test run of a handful of brands, Google+ users will be able to see, save and …

Google Glass has sparked a conversation on the value of privacy ever since it was revealed last year. Those arguing for or against have become much louder in recent months, however, since the hardware is now in the hands of …

Yesterday, at the Google I/O conference, Google unveiled their long-rumored subscription music streaming service and opened it up to the public with a free 30-day trial. The service, called Google Play Music All Access, is poised to challenge the likes …

Google Glass Explorers have been busy developing apps for the device with the Mirror API that launched alongside the hardware. Developers may have found themselves running into some limitations, but that will be fixed in the future. During the Developing …

At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features. The new AdMob includes smarter app promotion features. “Conversion Optimizer …

Google has sent a cease and disist letter to Microsoft for building a native YouTube app for Windows 8, and violating its terms of service in three areas. In the letter, Google explains, “It appears that the application: (1) allows …

Does anybody still play games on Google+? If you do, Google’s got some bad news. Google announced at Google I/O that it’s shutting down Google+ Games on June 30. Now, it doesn’t mean that the games on Google+ will cease …