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google merchant center Articles

Google Merchant Center Opens In Italy, The Netherlands, Spain

It should soon become much easier for people in Italy, the Netherlands, and Spain to find the best deals online.  Google indicated today that it’s moving towards launching Google Product Search/Google Shopping in those countries, opening the Google Merchant Center as a preliminary step.

The Google Merchant Center is in large part what makes Google Product Search work; it’s a site that allows businesses to submit data product feeds, ensuring that users see up to date information.

Google Announces New Agreement with Bizrate Insights

Google has announced an agreement with Bizrate Insights in the US, UK, and Germany that will affect its merchants. The program will get reviews from shoppers that have completed transactions on a site. Google says this means it will provide content businesses know they can trust to help improve and promote their customer experience.

Google Calls Upon Retailers to List Inventory
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Google announced today that it is making public its help documentation for Local Shopping inventory for Google Merchant Center. This is a feature that allows retailers to let consumers know about what they have in stock right from the web. 

Google Launches New Product Search Ad Format with Product Extensions
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Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings.

Google Announces Details of New Product Listing Ads

Google product listing ads have been spotted every now and then for a while now. The company has been testing them, but now the they have announced that US users will start seeing them more frequently on shopping related queries.

Google Splits Up Google Base
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Google has split Google Base into two separate entities – Google Base and the new Google Merchant Center. The Merchant Center will replace Google Base for users who submit product-type items to Google.