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Google Shares its “Hybrid” Approach to Research Google Shares its “Hybrid” Approach to Research

Research has been a part of Google since its beginnings, and many of its products could even have been considered experimental when they were launched. Today Alfred Spector, vice president of research and special initiatives at Google, took to the …

Google Chimes in on Cat-Finding Computer Neural Network Google Chimes in on Cat-Finding Computer Neural Network

This morning we brought you the story of Andrew Ng and the 16,000-core neural network that was able to decipher on its own what a cat is from thousands of pictures taken from YouTube videos. This afternoon, Google has chimed …

Google Touts Its Diversity Credentials Google Touts Its Diversity Credentials

Google tries its best to not be evil, to exist as a gentle giant in a land of cutthroat corporations. Sometimes it fails, but never for lack of trying. The company claims, for example, that it has gone to great …

Google’s Think Insights Expands to 21 Countries Google’s Think Insights Expands to 21 Countries

Think Insights, Google’s repository of studies, video, and infographics to help marketers get a handle on their audience, has now expanded to cover 21 countries all across Europe, Africa, and the Middle East. The site was founded by Google to …

Google Touts Its Green Tech in “Story of Send” Google Touts Its Green Tech in “Story of Send”

If you’ve ever wondered how your email gets from your computer to another inbox, you’re in luck. Google has created a simplistic video showing the basics of how email sent from Gmail travels to its destination. The video is more …

Treat Readers Like High Schoolers to Gain Subscribers

At least when it comes to their reading comprehension.

It makes a lot of sense if you think about it. Less people will complete a doctorate as will complete a four year undergraduate degree. Less people will compete a four year degree as will graduate high school. Less education usually means less reading and less reading leads to a lower level of reading comprehension. If the words and sentences you use are too complex a number of people who might otherwise appreciate what you have to say may have trouble following how you’re saying it.